Website Photography Tips

Part2 – How To Take Better Photos For Your Website

Matt Addington shares tips and tricks for taking your own photos for your website, with your smartphone, in part 2 of this interview. We’ll also cover how to edit photos, great tools for editing built into your phone, and how to use photos on your website in the best way for maximum engagement and conversion. Matt shares some great tips that will make anyone better at taking photos, telling stories, and ultimately developing better content for your website!

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  • How to take great photos for your business with your smartphone
  • What are the best angles to take photos with your iPhone
  • How to zoom in on ordinary things to take dramatic photos
  • Getting your camera to a place that you or others normally take for granted
  • Don’t let the background be a distraction (“when in doubt, leave it out”)
  • What is the HDR camera setting on your phone all about
  • How using the touch focus feature on your phone can help take better photos
  • Using built in editing features right on your phone
  • Using apps and mobile versions of programs like Photoshop for professional editing
  • Powerful features with Adobe Lightroom for phone and desktop photo editing
  • When it makes sense to hire a photographer instead of taking your own photos
  • Using a “less is more” strategy when putting photos on your website

Thanks for Listening!

Here is the transcription from Episode 21 How To Take Better Photos For An Engaging Website With Matt Addington (Part 2);

Jesse: This is Local SEO Tactics, where each week we bring you tips and tricks to help you with
your website and get you ranked in Google. This week we’re gonna be doing part two of
a two part episode with Matt Addington, my friend and photographer extraordinaire.

Jesse: We’re gonna be getting into some questions and answers with him, and he’s gonna
share a lot of great tips on how to take better photographs for your website, how to do
it yourself, and really how to use your iPhone to do a lot of this. Or your Android phone
too, if you’re in that camp.

Jesse: We’re also gonna get into where to draw the line and maybe bring in a pro to do some
of the photographs for you, where you might need that on your website. How to lay
your photos out and really tell an engaging story with your photos, on your website,
that’s really gonna make customers stay on the page and hopefully convert once they
land on your website, because of course, you have awesome SEO rankings.

Jesse: So stay tuned. If you guys want to get in touch with Matt after listening here, you can
find all of his contact information on our show page, go to, or if you want to check out part one of this, it’s Episode 20.

Jesse: Matt’s great. He does great work, if you are looking to hire somebody to take some
great photographs, or maybe follow you on your next excursion and document it for
your business, or for your personal life. If you want to reach out to him just for some
questions, he’s great. He does a lot of videos, and a lot of self-help, and how-to, to do
these kinds of things as well. Check him out if you got any questions, and hope you
enjoy this episode.

Jesse: Let’s get into some … I want to ask you some questions, just about your best practices
and advice you can give to people. Thought it was interesting what you said earlier
about drone photography, videography and things like that. Just elevation.

Jesse: We walk around five, six foot type range, that’s our perspective on the world. Do you
have any advice for people if they are gonna take their own photos, whether it be with
an iPhone or their camera, and if there’s difference for both, feel free to extrapolate.
But playing with angles, what’s dramatic, what’s not for different scenarios. You have
any advice with that?

Matt: Like I said, I use just the rule of thumb that I try not take everything at the place that
people are looking, zoomed out at eye level. That just frankly is pretty boring. If you can
get to the place where you’re looking straight down on top of something, or straight up
at something, or really close, or looking at the texture of something that you maybe
sometimes don’t go and look at.

Matt: I did a whole series of photos for some different farmers where I went and took super
tight macro photos of barn door handles, and cracked windows, and things that those
farmers walk by their entire life, but until they looked at images they never really
thought, “I’ve put that hook on that door morning and night for the last 45 years, and
now I’ve got an image of it that you could see the crusty rusty stuff on it.” Getting your
camera to a place that you’ve taken for granted, or the people you’re working with have
taken for granted, looking at things from different perspectives.

Matt: Now if people are in it, you obviously want to keep that in mind, that you’re not gonna
shoot low angle stuff especially with them and get self conscious of the way you look at
from below. There’s certain flattering ways to shoot people that make things look
better. Look at things in a creative way. That’s just me as an artist saying, looking at your
coffee cup. You probably look at it every day, but what are the unique ways that you can
put your camera in a spot that takes a cool shot.

Jesse: We’ve got it to take it all for granted, but that’s part of our business, just our every day.
You come in, you’re working eight to five, or eight to eight, or six to ten, or whatever it’s
gonna be as a business owner, local business. Take for granted all those little nuances
that tell your customers and prospects that actual story. That stuff’s important.

Jesse: Would it be fair to say, as us rookies and novices out there, we’re gonna gravitate
towards not doing what you said. As a rule, we’re just gonna take the camera up, take a
photo. If you catch yourself doing that, maybe take a few steps closer, or crouch down,
whatever spot intrigued you, take multiples from that and look at them later, and
maybe try and pick an interesting one.

Matt: Not to say I’m obviously an advocate. I’ve got expensive equipment, expensive lenses.

But for a huge majority of people out there that are gonna listen to this podcast, or
watch, or want to know more about this, you can do so much with the phone that’s
walking around with you in your pocket all the time. People are like, “Well, I need to buy
a new lens that gets me …” No, use your feet. That’s the best zoom lens that you have
available all the time. Walk yourself over to take a picture of whatever it is that you’re
framing up. Watching people taking pictures of people or groups of people, and they’re
standings so far away. The people are gonna be this big, and all of this stuff doesn’t
really matter.

Matt: As you frame stuff up, and again, I’m just using the cellphone example, don’t let the
backgrounds and the other stuff be a distraction. Think through what am I trying to tell
with this. If it doesn’t tell the story, then skip it. When in doubt, leave it out. Just get
yourself to the place where there’s not things that are distracting your viewer from the
story you’re trying to tell.

Jesse: That true even if … Let’s say your example of people lined up like a landscape type
photo if you know wide angle, or a wide view photo. Natural assumption might be, “I
want to get them all in. Head to toe, the whole deal.” Maybe just top half their bodies is
fine. Captures it more intimate. Don’t be afraid to cut parts off.

Matt: The head to toe thing, you got the whole group. Do we really need to see their shoes in
all of them? Can you get them to squeeze together a little tighter? I know we’ll put
people in awkward … Depends on the group you’re shooting, but in every situation I try
to get them as close together as possible without feeling weird, and then realizing that if
you can get by showing upper body, shoulders and heads, that’s the part … We don’t
care about their shoes and the group they’re standing on, and the stuff on the sides, and
honestly probably the sky. If this is just about the people, then let’s get as tight as we
can focusing on the people.

Jesse: Let’s talk about, with your phone. On my phone, I got an iPhone. I got HDR, non-HDR,
things like that. If I’m just shooting just for a local service, business, auto repair,
whatever, is there certain things I want to try and do with my phone, or just pop it open,
take photos.

Matt: Yeah. The HDR thing on the iPhone, it’s cool, it’s probably a little bit more of a sales
thing for Apple. I don’t look at those photos and go, “Oh my gosh, that was clearly taken
with HDR on Apple.”

Matt: Now if you want to get into HDR, I go well beyond that, and I teach stuff on that, and
talk about things like that. But the best phone you have, the best equipment that you
have is the one that’s with you. On that phone, if you’re able to …

Matt: The thing that I do love about new phones is that you can shoot with a relatively shallow
depth of field, meaning you can have something in focus here, and have things blurred
out a little bit, which goes back to that simplifying your subject. If you want a picture of
this microphone, the stuff that’s behind the microphone is not as important. Get close,
tapping the screen sets your focus point. Most phones you can see things blur out in the

Matt: I tell folks, just use that technique, especially, so that you’re touching the screen so that
it will focus where you want it to be focused. Those images that have a shallow depth of
field brings your viewer to one thing, instead of just saying well, “Here’s the whole
Grand Canyon again.” That’s wonderful. Show something in the foreground that is
interesting. Let people know that it’s the Grand Canyon in the background, but is there
something right here that’s really important?

Matt: You can do the same with exposure on that, where you’ve probably taken a picture of
the sunset. You touch the sky, and everything else goes black. You touch the black, and
the sky goes white. That’s your camera’s sensor not knowing what it’s doing with
exposure. That’s where taking multiple exposures, HDR does come in if you’re really
going to the high end of high dynamic range.

Jesse: Is that what it stands for?

Matt: Yup. Yeah. What that is, is the range of what the camera’s sensor is processing. It takes
the brightest brights and the darkest darks, and those shadows, and it brings all of that
closer to what our eye would see. We look at the sunset and see, “Wow, beautiful
colors. Great texture. Here’s the ground. Here’s these people.” Our eyes can quickly
bounce around and process that. Your camera is gonna say, “I’m going to right there,
and that’s what I am zeroed in on.”

Matt: HDR tries to take a quick sequence of photos to process lights a little lighter, or bring
those down, bring those shadows up. But you can also do, we talked a little about
editing. You can amazingly do some crazy editing on your phone, if you did have that
spot that things were just … the shadows were super, super dark. You can go in through
the little photos tab and hit Edit, and you can go brightness, and contrast, and shadows.
You can tweak things around and bring those back a little bit. Not like you would with
high end editing equipment, but for a lot of the applications that your audience would
use, you can do a lot of it on your phone.

Jesse: We’ve got a question related to that. Let’s go back to the auto mechanic with the oiled,
greasy hands, looked like they’re working for that photo, as an example. If you took one
back a little bit, and you’re on your phone editing it and you crop it in, you zoom in. You
feel like, “Oh, that looks really good.” What would you suggest for using your phone,
you’re just the everyday person out there. Would you save that cropped version and use
that? Or should that trigger you to say, “Let me walk closer and do an original that’s
more cropped in.” Does it really matter?

Matt: It doesn’t.

Jesse: Quality wise or anything?

Matt: Yeah. Anytime you crop, you’re throwing pixels in the garbage basically. Your image is
getting smaller and smaller. The nice thing about a high megapixel camera is that you
can take something and you can go in later. But my suggestion for people on that front
is, if you know that that’s what you want and you’re able to get closer, then shoot them
both. Take one right here if you want, so you’ve got this stuff for later. But go in to those
hands if you’re able to, and shoot it later.

Matt: In the outdoors world, if you’re shooting wildlife and stuff like that, there are times
where you’re gonna use a big lens, you’re gonna use a lot of megapixels. You still might
be a long ways away from your subject, but you are able to bring that in by cropping it
later. But keep in mind, anytime you crop you’re trimming off …

Jesse: Makes sense.

Matt: … and throwing stuff away, which depending on the application, if you’re gonna use it as
your banner or your background on a webpage, you don’t want some tiny cropped
image that’s gonna look pixelated and stuff.

Jesse: Now one thing we talked about back in episode six for people was to name your files
appropriately, do it on purpose. If you’re gonna take a picture of a screwdriver, name it
‘screwdriver.jpg’ or something.

Jesse: In that process, people are gonna transfer photos from their phone to their computer,
to then use them. For me, my question is that opens up two areas of editing. One is
some tools on your phone. I think I have a Photoshop Express, or something, on my
phone. You can mess with some things. Is there a big difference in the quality, what you
can do with some of that stuff, whether it be filters and lighting, or contrast type stuff?
Do you have a preference one way or the other, if you tell people, “Look, you’re gonna
get it on your computer anyways. Do all that kind of stuff on your computer, maybe with
some different tools.” Or do you think the stuff on the phone is natively just pretty darn
good for most of us.

Matt: Yeah. I mean, it’s pretty sufficient. Even your talking iPhone stuff. Clicking on that little
flower image and then hitting the Edit button, there’s a lot of options in the latest iOS
versions for editing.

Matt: That being said, I use Adobe Lightroom and Adobe Photoshop for all of my editing,
except unless it’s just a quick, got to edit something on my phone. But even Adobe
Lightroom has a mobile version now, which you can sync to the cloud. You can use
Creative Cloud on your computer. You can send it back and forth. The version I believe is
free, even on your phone. If you truly wanted to get into professional level editing on
your phone or on your device, Adobe Lightroom is the way that I go for sure.

Jesse: Interesting. So, now if you’re gonna use it on your computer as well. Any idea of what
the cost is just for everybody?

Matt: I subscribe to Creative Cloud, which you get Photoshop, Premiere for video. You can get
the whole creative suite of thing. I think if you were to just go and want to purchase
Lightroom … I know there is a free test version that you can use for a certain amount of
time. But back in the day when you’d buy the actual application, Lightroom was pretty
affordable, $150, $199, somewhere in that range. I honestly haven’t looked at the
pricing of how that breaks down now with the online suite of subscription based stuff.

Jesse: Even if it’s $20 a month or $25 a month, again you’re comparing hiring somebody like
yourself to come in and take a bunch of photos for my business, versus dropping a
couple hundred bucks and having that ability going forward because with your website,
content, production. Content is king, as we say.

Jesse: Taking these photos, like we’re talking, shouldn’t be a one and done deal. You should be
doing this, weekly would be great, monthly would be great. At least quarterly or a
couple times a year. Those kinds of costs really aren’t that much.

Matt: For sure. Especially when you can really … I’m amazed at the Lightroom app that is on
my iPhone or on my iPad, and how much you can do. I was on Adobe’s developmental
team, their beta team, when Lightroom first came out in 2005, I think. I’ve watch
Lightroom progress, and I look at what’s on my phone, and I’m like, “This is crazy that
you’re able to do all of basically what I’ve done for 13 years on my computer, and it’s
right here with a photo that I’ve taken with my cellphone.”

Bob: It’s crazy.

Jesse: Now is there a scenario where you would recommend to people, I’ve been getting in the
local service business, doing your own stuff here. Or you should say, “Ditch that phone.
Go drop $300, $500, $900, whatever it’s gonna take to get something of a decent
quality.” Or do you not see that scenario really for most of us out there.

Matt: I think when you get to that point, I would be an advocate of the phone thing, until you
get to that point. Then at that point, my question is, do you want to go spend thousands
of dollars on a camera that you’re gonna have a whole setup that you’re not gonna
know really what you’re doing with it? Do you have the time to learn it? Or would you
rather spend the money on a photographer to go be an expert, get what you need, and
then it’s ones less thing that you have to worry about. You don’t have a camera and a
lens at the end of it, but you have images that you didn’t have to worry about.

Matt: That’s a tough call. I’ve got a client right now that is going back and forth on what they
want to do. Throwing some ideas at them about what I can do. They’re thinking, “Well,
we might go buy a drone, we might go buy a camera and just do it all ourselves.” And
I’m like, “If you want to go that way, that’s totally fine. At the end of it, you’re gonna
have a real steep learning curve. Your images are not gonna be …” Not patting myself on
the back but just because they went and bought that stuff, they’re not gonna have
images comparable to what I would have done.

Bob: Yeah, it comes down to that business decision where it’s about converting, and
convincing your prospect and clients that are on your site that, “Hey, I can do your job.”
I don’t know as a business owner, I want to take that risk. That’s why we use you Matt,
for our podcast, is I want people when they see it, to be convinced that we know what
we’re talking about, or what have you.

Bob: Those are tough decisions, and I’m one of the cheapest people in the world. But I also
look at from a business perspective, where look, somebody comes on my site, they’ve
got to be convinced that I’m the person for the job that’s gonna get this done. Those are
tough decisions. If it’s a lawn mowing service that’s…not to pick on lawn mowing
service…if it’s your kid’s lawn mowing service, well then yeah, get your own phone out.
There’s other elements there that you can do it up to a higher price tag. But if your
average sale is thousands of dollars, I personally would not mess around with trying to
figure it out myself.

Matt: I think even it is the lawn mowing service, take some of those tips that we just talked
about to show some nice imagery.

Matt: People are not going there going, “Wow, those are really nice photos. I think I’ll hire
them to mow my lawn.” But subconsciously they’re looking at that going, “This just tells
a story. I see something authentic about this that’s not a kid standing across the lawn
with his lawn mower, with power lines, and cars, and all this other stuff.” It’s like, “No,
they put some thought into that.”

Matt: A lot of times, fortunately for me, businesses will say, “We just want to hire you to do
this.” Sometimes people say, “No, I’m into photography. I think I want to buy this stuff. I
want to figure it out.” I just, “That’s great. Go for it. You got a learning curve. But if
you’re interested in that then I’m all for it.”

Jesse: I think it makes sense. It’s really not just about your threshold of spending $1,000 on
somebody like Matt, or buying this camera. Like, “Well, shoot. I’ll have this camera
forever now if I go out and buy it.” Well you got to use that thing too. You’ve got to
hope you’re taking that same level of photographs that Matt was gonna take, which
probably ain’t gonna happen.

Jesse: I know I bought my wife, a couple years ago, a pretty nice camera. Not quite the level of
money we’re talking about, but best camera we’ve ever bought. I think we’d just pull it
out and shoot. It’s just on auto. Every auto setting we could possibly fathom. It just has a
bigger zoom than iPhones. That’s the only real difference.

Matt: People, I hear it all the time. I try and I just bite my tongue. But people think that, “If I go
to Best Buy and spend $1200 on camera package A, B or C, that I’ll take awesome
photos.” I would tell that person 100%, “Take your iPhone and you can end up with the
same stuff.” The $1200 camera package, or in my case, way more than $1200, that’s not
because I have nice equipment, or because you bought something nice at Best Buy.

Matt: There is a quality thing there, but so much of good photography is you being wiling to
think creatively and to simplify the story that you’re trying to tell.

Bob: It’s a lot like golf. I’ve boughten drivers and all kinds of different golf related things. If I
just would have took that money and spent it on lessons, that’s much more important
than the equipment. The equipment comes into play when you’re at Matt’s level. Then
he can actually utilize it and do what it’s meant to do.

Jesse: Tools of the trade.

Matt: Some people really like the photography as a hobby and everything else, I’m all for going
and getting it, and experimenting, and learning. I love to teach people about it. When it
comes to this is my business or I’m investing in myself that’s a …

Jesse: ROI decision.

Matt: Yeah. I mean that’s a … You’re putting yourself out there thinking that a purchase is
gonna really be able to solve the problem, which …

Jesse: And then three years from now, that camera is not gonna be as good as it was three
years ago. That professional dude that comes in, or professional gal that comes in is still
gonna know how to take stellar photographs, regardless of the age of their equipment
and things like that.

Bob: I think one of the things I’m curious about, Matt, is as you look at websites as a
consumer, but then also as a photographer, are there common mistakes you see either
in small business or big business that you’re thinking, “What were they thinking?” In
terms of … Does anything jump out at you as a general rule? Or is that …

Matt: I am so on the less is more thing. Even if I’m out there looking for something, or I’m
gonna go to a site ’cause I’m trying to find a mechanic or whatever, I look at it just with a
real keen eye of, are they trying on their home page to have pictures of everything. My
brain is overloaded. Or are they able to quickly and simply tell their story on that landing

Matt: I know in that last Episode 6, or whatever it was, you talked about that, pages being the
key, not having to have everything on one page. Put it in a place where you get
somebody to the homepage or the landing page, and what they see there should be
simple enough that they want to go and click on something to mine in deeper.

Matt: The places that I find myself looking around that I’m most interested in are the ones
where I don’t go to one page and feel like somebody threw up every picture that they’d
ever been defined with. I want to go, “I wonder what this says if I pull down here,” and it
takes me to unique places.

Matt: The less is more thing, I think is really important.

Bob: Well and I think that’s even more important in the mobile world because now for a site
to be mobile-y optimized, everything is scrunched down and you’ve got less real estate.

Jesse: Page load times.

Bob: Whatever real estate is there has got to be really effective in the message that you’re

Jesse: Want to keep simple, step by step, lead through the path, lead to the story, like we were
talking earlier, and just don’t try to cram it all in. If you want to cram all your pictures in
there, put up a tab that says ‘Photo Gallery’ or something. Just have that be what it is.

Jesse: I wanted to touch on a few things. You’ve threw out a bunch of good tips. Now I
personally know, you threw out some of these tips online sometimes, YouTube. You’ve
got a lot of good tutorials, things like that. Do you still do your three minutes on
Thursday? Once in a while?

Matt: I’ve got some loaded up. It’s been a few weeks. I’ve had a few things going on that have
kept me from doing it. But definitely planning on continuing with that sequence. Just
the whole motion graphics, video stuff, there’s demand for that even for websites. I love
being able to tell the story through motion.

Matt: So yeah, I’ve been doing some tips and tricks. I’ve got some on my Instagram page, the
little highlighted galleries where you can go and see some tips there. Innately I’m a
teacher. I love to teach and share these things. It’s not like I’ve got some secret that
nobody else knows about. I just like to be able to help people out with it as much as I

Jesse: That’s one of the reason we wanted to bring you, particular, on this. Not just ’cause of
our personal connection, but I know that is part of what you do, is to help people. It’s
not just, “Hey, hire me for photography.” Obviously you will take work. But to teach, and
share these tips and stuff, so this has been a great episode.

Jesse: What is your YouTube? I’m drawing a blank. Matt Addington Creative, right?

Matt: Yup.

Jesse: So if you go on YouTube, check out on that. What about Instagram, if we want to look
you up on that?

Matt: Instagram, I’ve got two Instagram pages. One is just @mattaddington. One word. One is
@mattaddingtonphotography. @mattaddingtonphotography is mainly my beautiful
brides and people out of that thing. My @mattaddington, the other page, is more of the
hunting, fishing, outdoor stuff.

Matt: I always felt like so much of Instagram is your feed, and that’s telling the story of who
you are as an artist, by looking at that feed. I just felt like I was like my Facebook page,
where there was not a lot of continuity to it.

Jesse: Brides and dead animals don’t go good together. Usually, sometimes they do.

Matt: Yeah. I mean on both those pages I try to keep them … There are times where images
I’m like, “Well, where should this go.” Both of those are trying to have a common thread
between them, even though they’re telling stories of where I’ve been and what I’m

Jesse: I know you’re like us where you put yourself out there too, to help people. If your
audience has questions as well, you mentioned that earlier. If people want to follow you
on any of these social platforms, throw questions at you, throw comments, you’re
always looking to answer questions as we are.

Matt: I love the behind the scenes part of this. Some social feeds that you look at, it’s just eye
candy, and you’re just like, “Wow, that’s incredible.” I’ve really started to look at the
Instagram Story as partly where people show the real person that’s doing this.

Matt: I love the back and forth, and the comments, and the questions, and the direct
messages, and things like that where, “Hey, how did you do that?” Or, “I love your stuff.
Can you tell me more about this.” I’m not out there like I know some secret about
photography. I just happen to be in the right place, at the right time, and more than
happy to share how I do things, or what works for me, or workflow, or helping people
with tips and tricks for sure.

Jesse: We’ll put a link in the show notes for all these for everybody to make it easy. You don’t
have to memorize this. We’ll get all the proper links from you, if you guys want to find
Matt, just go to, and check it out on the show notes. We’ll link to all
of that.

Jesse: If you want to reach out to Matt, if you’ve got some questions, if you want him to
expand on anything here, he’s more than willing to do it. Definitely check him out.

Bob: Yeah, and we’ll have Matt on again, sometime in the future. ‘Cause I think Matt’s a huge
help to our listeners, and as we get growth in our audience, he can affect more people
in terms of helping them with their stuff.

Jesse: Well we were surprised, and we had the feed back that we did on that Episode 6. It was
mainly a episode about technical SEO, how to set up your webpages. But we started
touching into other elements of how to really put your web together with the images
and the photography, so we wanted to bring Matt in to start …

Jesse: This wasn’t a direct SEO thing, like we had a tools episode a few back. But this helps you
with your website ’cause it’s one thing to rank and get found in the search engines, but
then after they click on your website, you got to make them stay there for a few
seconds at least. If your images are bad, and your layout is bad, and you don’t have that
good draw that you’re saying.

Matt: Like I do, you have … There’s a lot of different people that are looking at this. I have
called on you guys, asking questions about web development, and why this, and what’s
the best way to do this or that. The things that I don’t have a clue about that I know I
can put an image out there that people might like to look at, but you guys are the
experts on how do we really truly direct people so that they see that image. I just think
that I’ve gotten a lot out of listening to your stuff, even though I don’t understand all of
it. I’m lucky that I’ve got some people that do, that can take those images and get them
seen by as many people, and have interaction with as many people as possible.

Jesse: What we just said, it takes a lot of different trades to build the house if you will, right?
It’s not just the one trick pony.

Jesse: Like I said, if you guys have question for Matt or if you want to follow him, we’ll put all
the links in the show notes. If you want us to expand on any of these other topics, or get
things outside of just direct SEO, we’d love to hear that as well too.

Jesse: All right guys. That does it for this week. We’ll see you next week.

Jesse: All right, I hope you enjoyed that everyone. That was part two with Matt Addington. If
you didn’t check out part one yet, go back. It’s Episode 20. Matt’s just a great guy. He
takes great photographs, does some amazing work, and he’s such a great teacher. He
can really help break it down and help all of us rookies out there take better photos.

Really hope you enjoyed that.

Jesse: Wanted to get into our review for this week. Before I do that, just wanted to get in and
say a big huge thanks to everybody’s who left a review. This just means so much to us.
Lets us know we’re on the right track. I say this pretty much every week, but it really is

Jesse: This is why we do this show. We want to know that we’re helping people and that it’s
making a difference out there. You let us know that by leaving us reviews, and we just
really appreciate it. I love reading these. It’s my favorite part of the show and helps us
validate that this whole thing is working, and that you guys are getting the benefit

Jesse: This week we’ve got a great five star review from Jackie Bernardi. Five star review. She
says, “Yeah, this local SEO can be so challenging. I have so many clients that need this
information. I’ll be sharing this podcast with all of them.” Thanks for the amazing
review, Jackie.

Jesse: Hopefully there’s something in the shows that can apply to everybody. There’s a lot of
elements to SEO. Some people are doing some things. Not everybody is doing all the
things. We’re learning each week. There’s new stuff each week to explore and get into
to stay ahead of the pack and lead in your area for your local business. Appreciate the
review, appreciate the sentiment that you’re gonna share this with everybody else, and
just makes us feel great.

Jesse: The rest of you, if you want to leave us a review, we’d really love to hear that, That’s gonna give you a direct link to iTunes, where to leave the
review, and we’ve got a real quick instruction so you know how to do that.
Jesse: That’s it for this week. Hope you guys enjoyed the show

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