The Role of Industry Knowledge in Local SEO Success Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosing an SEO provider, whether they have niche experience or not. What You'll Learn How a broad understanding of SEO best practices can be more important than industry-specific knowledge. Why too much familiarity with a particular industry can sometimes lead to assumptions and biases in local SEO strategies. When it's beneficial to work with an SEO provider who has niche experience in your industry, and when it's not a crucial factor for success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Jesse Dolan: If it's a very [...]

Exploring AI's Role in Your Website's SEO In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly prevalent in the digital marketing industry, they discuss the benefits and challenges of using these tools for optimizing website content, including the potential for automation and improving user experience. This informative episode offers valuable insights for businesses looking to incorporate AI into their SEO strategies. What You'll Learn Why incorporating AI tools like ChatGPT and Jasper.ai can benefit your website's SEO strategy What are the potential uses and limitations of using these tools for optimizing website content How to implement AI tools ethically and effectively in your SEO strategy for improved search engine rankings and user experience. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Jesse Dolan: It is. We always want to edit it. We always want to make sure it's unique. We want to make sure it's accurate. When we work with clients, [...]