How Engaging on Social Media Can Benefit Your BusinessesInvesting in Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is the social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers.Got a question for the team? Let us know on our questions page! We're here to help.Thanks for stopping by! What you’ll learn Why social media can be an important tool for digital marketing and how to measure your ROI How to engage with your LinkedIn network to generate more connections and sales What the AIDA framework is and how to use it for your LinkedIn posts Michael Ivy: But it's also has a huge business presence, especially on LinkedIn. I mean, LinkedIn is the professional social media network. Jesse Dolan: Get out there, get on LinkedIn, start posting, get engaged, and grow your network, to grow your net worth, like Michael is saying. And [...]

How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you’ll learn What you can you do about Google reviews that aren't showing up How liking Google reviews may have an effect on Your Google Business Profile (GBP) Why getting reviews is important for SEO even if it's not on Google Jesse Dolan: We’re pretty plugged into this industry, reading articles, podcast shows, Facebook groups, all this stuff. There is no definitive reason or explanation why some of these reviews are held in purgatory, right? They're just taking a while to post to Google. There are some best practices and maybe some dos and don'ts. Welcome back to Local SEO Tactics, [...]

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you’ll learn What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted How other businesses in a co-working space can affect your SEO Why Google may hide or flag a virtual office listing and the alternatives Jesse Dolan: ... so that backdrop being said, can you use virtual offices? Can you use Regus in [...]

How your slow season can be an opportunity for SEO Thinking about stopping your SEO during your business's slow months? Jesse, Bob, and Sue answer listener question about seasonal SEO and whether or not it makes sense to shut down your SEO efforts when business is slow. SEO can be a great way to bring in consistent traffic and leads, even during your business's off-season. Your slow season can be a great time to focus on long-term SEO strategies that will pay off when business picks up again. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you’ll learn Why your SEO should be consistent year-round When to adjust your SEO strategy during your business’s off-season What kind of long-term SEO strategies you can focus on when business is slow Jesse Dolan: Another thing here, there's no guarantee you can get back on top if you get knocked off. If you slow or stop your SEO, you're just opening the door for your competition. We, Bob [...]