Why Facebook SEO May Be a Useful Strategy for a New Business If you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at through our questions page! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. What you’ll learn Why “Crawl, Walk, Run” is a good approach to growing online. How it’s possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. Transcript For Can You Perform SEO On A Facebook Page [...]

Diving Into the Psychology Behind Driving Traffic In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don’t forget to take advantage of Keith’s special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We’re here to help. Thanks for checking us out, and enjoy the show. What you’ll learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. Transcript For Improve Google CTR For Better [...]

Things to Consider for Updating Your Business for COVID Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know on our questions page! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What you’ll learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. Transcript For Business COVID Concerns - Update Your Online Business Information For 2021 4th [...]

Why a Local Number Matters for Your Business In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. Thanks for listening, and enjoy the show! What you’ll learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. Transcript For [...]

Why Putting in the Work to Rank For Both Matters You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! What you’ll learn Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! Transcript For The Benefits of Showing Up In Both the Map Pack and Natural [...]