How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each. If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! What you'll learn Why you should adjust your marketing for different audiences What is different and what is the same in B2B vs B2C SEO How to optimize for B2B and B2C target audiences Jesse Dolan: But I would say for sure if it's B2C versus B2B, the end result of what we do, for sure, can look different. But how we get there is going to be the same thing, right? We still look at competitors keywords. Sue Ginsburg: Perfect. Jesse Dolan: [...]

How to Create Engaging Content for Your Website's Viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. Thanks for checking us out, and enjoy the show! If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. What you'll learn Why crafting above-the-fold content is so important What tools and techniques you can use to create effective website content How to test your above-the-fold content to maximize its effectiveness Keith Evans: You have to obviously have the benefit with the action together, and the why portion really is speaking to their needs. What makes you different? What makes you better? And those are a lot of times those little extra trust factors. Jesse Dolan: It's not so much some of the other [...]

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages. If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! What you'll learn Why knowing your audience and keyword research are important for SEO copywriting How to use SEO tools to help your content outrank your competitors When you should focus on creating valuable content instead of keyword stuffing Jesse Dolan: Again, creative writing with SEO in mind, right? A little bit different, Adam, than like we talked. What did you say? Writing for writing's sake, right? Not to steal maybe a catchphrase [...]

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for your business. Got questions about SEO or digital marketing? Reach out to us today and let us know! We will answer it on the show and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn How your website's URL is factored into Google Search When to include other things in your domain other than your business name What you can do if your business name domain is an unavailable Jesse Dolan: If it's the right domain, don't be afraid of spending hundreds or even thousands of dollars [...]