How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bob, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Where to find the Google knowledge panel Why SEO can impact the knowledge panel How you can increase your chances of getting your business into the knowledge panel Jesse Dolan: And when you do a Google search for those kinds of entities, you're going to see that on the right [...]

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you'll learn What the difference between a custom and non-custom website is How SEO and cost should impact your decision when choosing a platform Why you may need a custom website instead of a WordPress website Jesse Dolan: There is a use case for an expensive, fully custom website. Like 99.9% of businesses out there aren't going to need that, but you can't say that it's not needed for anybody. We could probably talk for an hour if we get super organized on [...]