How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You’ll Learn Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and Reddit content influence AI-driven results What local businesses must do now to build authority in AI search engines Get a free copy of Kasim’s AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing. SEO as we know it is changing. With ChatGPT, Perplexity, Google Gemini, and other large language models (LLMs) shaping the way people find information, the future of search is moving toward Answer Engine Optimization (AEO). In this episode of Local SEO Tactics, Kasim Aslam shares data from his team’s research into how LLMs rank and cite sources and [...]

Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities. What You’ll Learn Why entrepreneurs should stop trying to do everything themselves How global hiring can provide access to top talent at affordable rates Kasim’s proven seven-step process for hiring and delegating effectively Download Kasim’s free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business. Running a small business can feel overwhelming. Juggling marketing, bookkeeping, fulfillment, and sales often leaves entrepreneurs stuck working in the business instead of on it. In this episode of Local SEO Tactics, host Robert Brennan sits down with Kasim Aslam, a successful entrepreneur who scaled [...]

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like LeadSnap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You’ll Learn How to identify what’s working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they’re doing and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO audit. Local SEO isn’t just about claiming your Google Business Profile (GBP) and hoping for the best. It’s [...]

How to Use Social Media to Strengthen Your Local SEO StrategyWhile social media doesn’t directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact.What You’ll Learn How social media indirectly supports your local search rankingsWhich platforms to focus on based on your business typeHow to connect social accounts to your Google Business Profile for SEO benefitsReady to align your social media with your local SEO strategy? Contact the team at Local SEO Tactics for a personalized site audit and start making every post count. Social media and local SEO may seem like two separate marketing channels, but they can actually work together to boost your visibility in search results. That said, social doesn't directly improve your Google rankings. Instead, it works indirectly by increasing traffic, improving brand awareness, and helping you build local authority.If you're trying to figure out how social media fits into [...]