How to Utilize Google Stacks to Up Your SEO Game Jesse is going solo on this Beer Friday episode with a pint o’ Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being "spammy" to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can "feed the beast" and give you more exposure! Thank you for listening! What you’ll learn What Google Stacks actually are Why certain tactics can be seen as "spammy" How to correctly and effectively use Google stacks to improve your SEO! Transcript for What Are Google Stacks For SEO - Beer Friday -104; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. This is your producer, Caleb Baumgartner and in this episode, Jesse goes solo to talk Google stacks. What is this practice and how could it help [...]

Using Domain Name Keywords to Up Your SEO Game Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, “a rose by any other name isn’t going to get found in a Google search!” The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches. As always, you can always go to localseotactics.com/questions and ask us a question for the show. We’re here to help. Thank you for checking us out! What you’ll learn The value of focused microsites to building you brand and improving your SEO. Why it’s important to consider your keywords in naming your domain. What are “Top-level domains” (TLDs) and are they important for your domain name? [...]

Reaping the Benefits and Avoiding the Pitfalls of Web 2.0 for SEO Jesse’s going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them! Thanks for checking us out, and enjoy the show! What you’ll learn What is Web 2.0. Why it's an important consideration for your SEO strategy. How to use Web 2.0 sites to create stable benefits for your website and SEO. Transcript for What Are Web 2.0 Websites and How Can They Help My SEO? -102; Caleb Baumgartner: Welcome to Local SEO Tactics, the podcast where we bring you tips and tricks to get found online. I am your producer, Caleb Baumgartner, and in today's episode, Jesse goes solo [...]

How Severely Will the May Update Change Your Google Ranking? Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you’ll learn Why Google makes these changes. How keeping up with SEO best practices can protect you from changes. Why these changes are overall good for your business and the industry. Transcript for Exploring the May Algorithm Update and How It Affects Your SEO - 101; Caleb Baumgartner: Welcome to Local SEO Tactics, the podcast where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner. And in this episode, Bob, Jesse, and Sue will answer a listener question about Google's latest algorithm update. You'll learn the importance of keeping up with current best practices in SEO to minimize the effect of Google algorithm changes on [...]

Celebrating our 100th Episode with Client Success Specialist Sue Ginsburg In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Check this episode out today to learn more about our company and how our client-focused approach to business can help you! What you’ll learn The importance of keeping up with trends in marketing. What you can do to identify your company's identity. Why keeping your website updated is great for business. Transcript for Episode 100!  From Podcast Listener To Podcast Contributor - Interview With Sue Ginsburg; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner, here today to bring you our landmark [...]

Deciding Between A Website Design Agency That Specializes In A Niche Industry or An SEO Focused Agency Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you’re looking to rework your website, you may be wondering “Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?” We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website. If you have questions, hit us up at localseotactics.com/questions! We’re here to help. What you’ll learn Why it’s important to identify what you want your website to accomplish before anything else. What you should look for in a developer’s portfolio to see if they’re a good fit for you. How factoring in your return on investment (ROI) may push you in one direction or another. Transcript for Choosing A Niche Web Designer Or SEO Focused Web Designer - What Is Right For You [...]