How to Find and Use the Robots.TXT File on Your Website. In today’s solo episode, Jesse explains the use of robots.txt file and its value in helping you to meet your SEO goals. Through this episode, Jesse explains what robots.txt can (and in some ways cannot) do to protect your website, while also giving useful tips to show how using robots.txt can minimize the effect of web crawling bots on your analytics. Whether you’re a long time listener or a first-timer checking us out, this episode has great insights that will help you improve your web presence! Watch or listen to it today! If you find this show provides great value to you, leave us a review on your podcast platform of choice! We appreciate the feedback and we read a 5-star review every week on the show. Thanks for checking us out! What you’ll learn What is in robots.txt that makes it relevant to SEO. How to use robots.txt effectively. How to check for your robots.txt file. Transcript For What is a Robots.TXT File [...]

How Website SEO and GMB SEO Have a Symbiotic Connection. Sue and Jesse tackle a question that comes up frequently: is it necessary to do SEO on BOTH your website and Google Business profile? Sue and Jesse discuss the synergy between website SEO and GMB SEO, and how these features work in tandem to improve your search engine ranking. Jesse notes that often this is a question of budget, but for the best results using both website and GMB optimization is necessary for getting your business found online. Do you have a question for our team? Visit us at www.localseotactics.com/questions to let us know! We’re glad to answer questions and give you a better understanding of SEO. Thanks for checking us out. What you’ll learn How a Google search combines elements of your website and Google My Business profile in its results. Which of either website or GMB to focus on if budget is a concern. Why SEO isn’t just a one-shot fix but a consistent effort that needs to be maintained. Transcript For Do I [...]

How Making Changes with Intent Can Help Maintain Your Ranking. Sue and Jesse discuss a listener question today by looking at the effects of changing your website on your SEO. They discuss the importance of making changes with intent to maintain your rank. Are the changes necessary, and how do they affect the primary ranking factors on the page? Where do changes in your page hit harder on your SEO than other places? Jesse and Sue give you important points to consider to try to find the balance between regular change for your website and maintaining important features on your page that maintain your page rank and keep your SEO strong. Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode. What you’ll learn Where changing your website can have a greater impact on your SEO. How frequent changes may confuse Google. Why it’s necessary to make changes with intent. Transcript For Does Making Frequent [...]

How to Stop Scammers Who Try to Hijack Your GMB. We have seen an uptick recently of scammers who want to hijack your GMB. Getting emails about someone asking for access to your GMB can be confusing and, frankly, a little scary. These emails often indicate that scammers are trying to gain access to your GMB listing. In this episode, Jesse explains how these scammers operate, how to identify a legitimate email from Google versus one with malicious links, and what steps to take afterwards. If you’re at all concerned about the security of your GMB, you’ll want to check out this episode! What you’ll learn The importance of taking action and not ignoring these requests when they come. What steps to take to protect your GMB. Why awareness of who has access to your GMB is important for maintaining your security. Transcript For What To Do If Someone Is Trying To Hijack Your Google My Business Listing- 108; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get [...]

Adding Your Social Profiles to Improve Your Company's Visibility Your Google Knowledge Panel may be one of your first points of contact with a potential client, so adding your social profiles to this info is important! Having the most up-to-date and relevant information in it is vital to making a good first impression. In this episode, Jesse will walk you through how to get your social media profiles linked to your knowledge panel, and how that will help your business become more visible online. Thank you for checking us out, and enjoy the show! What you’ll learn Where the social profiles are located in the Knowledge Panel. Why your company will benefit by expanding its digital footprint. The steps to linking your social profiles to your Knowledge Panel. Transcript For How To Add Social Profiles To Your Google Knowledge Panel - 107; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner. Your Google knowledge panel maybe one of the first points [...]

Building Backlinks to Level Up Your SEO In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking! Thank you for listening, and enjoy the show. What you’ll learn How to identify your Google My Business link to easily share online. The importance of building backlinks for your SEO. Where you can easily place backlinks. Transcript For How To Build Backlinks To Your Google My Business Listing - 106; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner here today with a new episode with great information for improving your search engine ranking. Jesse takes [...]

How GMB SEO Is An Ongoing Process In today’s episode. Jesse, Bob and Sue discuss the advantages of keeping consistent digital marketing as a business in the online landscape. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it’s important to note that digital marketing is a consistent effort, not a one-time fix. If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there’s a good chance if you’re wondering about something, other folks are too! Thanks for listening. What you’ll learn Is there a return on investment for applying consistent, monthly SEO? How can I improve my process for getting GMB reviews? Why are metrics important for making informed decisions on your marketing budget? Transcript [...]