Make Sure You Get All Of The Google My Business Email Alerts and Messages You're Looking For In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. Check this episode out today for great tips and more! What you’ll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! [...]

Effective Marketing Requires Tracking The Right Metrics To Measure ROI In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. Listen today for great tips and more! What you’ll learn How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The [...]

Easy Tips To Improve Your SEO By Finding Insecure Content On Your Secure Web Pages In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you’ll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how [...]

Important Tracking Metrics For Measuring Your Real World SEO Progress This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress. We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal. Listen today for more great information and opportunities to interact and be a part of the show! What you’ll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How [...]

Applying Schema To Your Website Can Be Your SEO Secret Weapon If You Fully Utilize It In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you’ll learn The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. Here is the Transcript for Episode 77 - Terry Samuels Interview [...]

Take Advantage Of Structured Data To Improve Your SEO By Using Schema Markup On Your Website In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible! What you’ll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema. Here is the Transcript for Episode 76 - What is Website Schema Markup for SEO and How [...]