Basic SEO Fundamentals - For New and Existing Websites In this weeks episode of Local SEO Tactics, we cover some of the basics you need to know for building a proper SEO foundation into your website.  There are many, many tricks and tactics to use for improving your SEO - but if you're not doing the basics properly, then it's all for not! This episode is a bit longer than most, about 48 minutes in length.  However, stick with it, take notes, and write down the action items you can accomplish.  SEO is not always sexy...actually, it's usually pretty dry, but taking action and executing the steps will ensure you keep moving forward. YOU'LL LEARN How to choose the right domain name for your business website, to rank high, and get return customers Why it's so important to rank in the top 3 for Google results, not just on the first page How to properly name your individual web pages to get them ranked, and to attract customers Best approach on creating a page title that ranks high and converts customers to your website What is the page description, and how [...]

In today's world, most people are using the internet to aid any buying decisions they need to make.  From selecting a plumber or an auto mechanic, to choosing a hotel, we're searching on Google and doing our own research to choose the best company. More and more, the feedback and reviews of other people are helping us in these decisions.  Further, even the fact of having reviews, or not having reviews, can say many things about a business!  Getting reviews, and getting good reviews, is absolutely critical for any digital marketing strategy! Getting Google Reviews For Your Service Business This is the topic we're going to dive into on the fourth episode of Local SEO Tactics.  We're talking about how to get reviews for your business, how reviews can improve your web rankings, and some of the best practices you can implement to get great reviews. Most of us have been asked to take a survey, leave a review, or provide some level of feedback for a service/product/exprience we've paid for.  Rarely, if ever, do we act on those requests.  We're all busy...so if you're going to get customers to leave [...]

Thanks for checking out episode 3 of our brand new show, Local SEO.  Once we got into the editing room, we had a bit of a surprise on this episode.  One of our microphones failed, our first real "rookie mistake" in this production. We had to get a little creative with the audio from the other mics, and we think the end result turned out okay.  The topics we cover are great, and the recording turned out really well.  So, even with one microphone down, we opted to push forward with this episode instead of re-recording it.  Enjoy! Google Reviews, Bing Places for Business, Apple Maps, and Google My Business Messanging For our third episode, we cover a range of topics.  First we'll stay on the Google My Business (GMB) subject, as we dive into the importance of getting reviews on your GMB page, and how reviews and ratings help build confidence for prospective customers. We'll also talk about a new feature recently released for GMB - the Messaging feature.  This cool feature allows you to directly interact with customers via SMS text messaging, right from your GMB page.  Best of [...]

Thanks for checking us out!  We're excited for this episode, it should give some quick and easy ideas you can implement, to rank higher in Google for local searches, specifically as it relates to the Google My Business (GMB) listing area. If you already have a GMB listing, we're going to show you how to optimize it.  If you don't have one yet, check out our first episode How To Setup Google My Business Listings where we walk you through the process of getting it setup. Optimize Your Google My Business Listing Episode number two picks right up where episode one ended.  Now that you have a GMB listing, you need to optimize the listing to rank high in Google for the services you provide. Only the top 3 GMB listings are provided in the Google search engine results page, so it's critical to focus on where you want to be found, and what you want to be found for, so you can optimize your listing and rank in that top 3. We're going to walk you through how to utilize the photos area, with some do's and don'ts that will help your [...]

We're super excited to be sharing this first episode with everyone!  We've been operating a local service business since 1995, and have tried all sorts of marketing - from direct mail and telemarketing, to commercials, feet-on-the-street canvasing, and even broadcast faxing (anyone remember that?!). As the years passed, and as Google became a household name, our energies shifted primarily to online and digital marketing...and we got pretty good at it. Fast forward to 2018, and we now have a separate business, Intrycks, which is solely focused on providing digital marketing and SEO to local service businesses, like ourselves. Which leads us to today, and the launch of our new weekly show "Local SEO Tactics"!  We're excited, and nervous, to be offering up our thoughts, opinions, strategies, and marketing tactics with this new platform.  Our goal is to empower you to take action and improve your exposure online, to dominate your local market and establish a steady stream of new customers for your business. So - in our years of helping ourselves, and hundreds of other small businesses, what have we learned?  Nothing beats ranking high in Google! Our first episode [...]