How Google Works vs How People Think Google Works – Interview With Kyle Roof of PageOptimizer Pro – 70

Using PageOptimizer Pro To Improve Your SEO With On Page Analysis and Recommendations Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things!  Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly.  We talk about how Google actually works, versus how you may think Google works, and how you can use that knowledge to your benefit.  This episode is packed with great information, give it a listen! What You’ll Learn Kyle cracked the Google algorithm and was able to rank a website using lorem ipsum placeholder text Google is an algorithm and does not read web pages in the same way a human reads them Pay [...]

Improve Your Website Ranking and SEO With PageOptimizer Pro – 69

Use PageOptimizer Pro To Discover What Your Competitors Are Doing To Rank High In Google Searches Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP).  This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google.  It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings! What You’ll Learn There is no secret recipe to ranking high in Google You must discover what the top ranking competition is doing to rank Using tools like POP can provide actionable information to help your SEO Do not ignore the usability and user interface of your site, or your rankings will [...]

How To Do Keyword Research For SEO Content Writing – 68

Process For Keyword Research To Discover New Keywords and Write Content For SEO In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative.  Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content.  We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website! What You’ll Learn Where to begin when doing keyword research Take a look at competitor pages to see what they are targeting Utilize the information on the Google search results page to find related keywords Don't forget about Bing Discover which keywords are most popular Create keyword targeted website content Here is the Transcript for Episode 68 How To Do Keyword Research [...]

How To Build Citations For A Business Yourself Or With Local Citation Services – 67

Build Local Citations For Your Business And Keep Them Updated Moving Forward For Maximum Exposure What are local citations? A citation is essentially a listing of your business, and it's key information, on another website. Think of Yelp, Mapquest, and similar websites. Your business is listed, usually with your name, address, phone number, website link, and basic business information. Citations are a powerful way to broaden your reach and build authority for your business. In this episode we'll talk about what they are, how to build more of them, 3rd party local citation services you can use, and best practices for maintaining them moving forward. YOU'LL LEARN Citations are listings of your business on another website Google My Business is the most powerful citation for your business More citations can broaden your business authority and reach It is important to keep your business [...]

Do Not Forget To Optimize The Thank You Pages On Your Website – 66

Optimize Your Form Submission Confirmation Pages To Take Full Advantage On Your Site In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website.  You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote.  Plus, getting this setup will also help you with measuring "goals" within Google Analytics - which we will cover in an upcoming episode, so stay tuned for that! YOU'LL LEARN What a thank you page is, and why it's an important feature of your website How to leverage your thank you page to improve your [...]



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Jesse and Bob

We’ve been in business for 23 years, operating local “brick and mortar” services businesses here in the Minneapolis, MN area.  We’ve tested marketing of all sorts – cold calling, telemarketing, door knocking, billboards, newspapers, radio, yellow pages, and even broadcast faxing (anyone remember that?).

What did we learn?  Nothing beats ranking high on Google searches!

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