You Can Now Upload Photos When Leaving A Review On Google My Business Listings – 64

Reviews Are Even More Important For Your GMB Now That Customers Can Add A Photo At The Same Time Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing.  This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack.  In this episode we discuss the importance of this new feature, and how you can leverage it to maximize the benefits for your GMB and your business! YOU'LL LEARN You can now have photos submitted by users when they leave you a Google My Business review Photos that are uploaded with reviews are a great double dip, to get a review and a photo [...]

Explanation On Linking From Inner Silo Pages To Your Primary Money Page – 63

Listener Question - Matt Wonders Why You Should Link From Silo Pages But Not To Silo Pages A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page.  Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page.  In this episode, we answer his question and expand on the topic of silo pages. YOU'LL LEARN When it makes sense to link from an inner silo page out to your money page When it makes sense to link from your money page out to an inner page You need to understand the intent of your inner silo pages if they are sales pages or [...]

What Are Google Search Operators and How To Use Them For SEO Research and Benefits – 62

Learn How To Use Search Operators In Google To Perform Powerful SEO Related Research Functions If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and looking for content ideas, among other things.  In this episode we're going to cover the topic of "search operators", to help you level up your Google search game!  We'll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge. YOU'LL LEARN Use search operators to refine and manipulate the type of search results you are looking for There are dozens of individual search operator functions that you can use Simply type the search operators into Google, incorporating them into your Google search You can restrict search [...]

Dark Web Threats and Cyber Security For Business – Interview With Scott Hudgins and Michael Takla – 61

Be Aware Of Threats and Exploits That Can Leave Your Company Compromised In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web".  Bad actors can gain access to this information and compromise your company assets, including your website.  Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon!  BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners! YOU'LL LEARN Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web [...]

Using The Content Silo Strategy and Architecture For Your Website Structure and SEO – 60

Leverage Content Silos To Enhance Your SEO and Improve Your Rankings Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your own website! YOU'LL LEARN A content silo technique can potentially help you rank higher for specific search terms and topics Create a strong landing page that you want to rank in Google Develop supporting pages that dive deeper into to topic of your landing page Do not link your landing page to the supporting pages The supporting pages should link to themselves, and to the landing page Each supporting page should be [...]



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Jesse and Bob

We’ve been in business for 23 years, operating local “brick and mortar” services businesses here in the Minneapolis, MN area.  We’ve tested marketing of all sorts – cold calling, telemarketing, door knocking, billboards, newspapers, radio, yellow pages, and even broadcast faxing (anyone remember that?).

What did we learn?  Nothing beats ranking high on Google searches!

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