How To Build Citations For A Business Yourself Or With Local Citation Services – 67

Build Local Citations For Your Business And Keep Them Updated Moving Forward For Maximum Exposure What are local citations? A citation is essentially a listing of your business, and it's key information, on another website. Think of Yelp, Mapquest, and similar websites. Your business is listed, usually with your name, address, phone number, website link, and basic business information. Citations are a powerful way to broaden your reach and build authority for your business. In this episode we'll talk about what they are, how to build more of them, 3rd party local citation services you can use, and best practices for maintaining them moving forward. YOU'LL LEARN Citations are listings of your business on another website Google My Business is the most powerful citation for your business More citations can broaden your business authority and reach It is important to keep your business [...]

Do Not Forget To Optimize The Thank You Pages On Your Website – 66

Optimize Your Form Submission Confirmation Pages To Take Full Advantage On Your Site In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website.  You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote.  Plus, getting this setup will also help you with measuring "goals" within Google Analytics - which we will cover in an upcoming episode, so stay tuned for that! YOU'LL LEARN What a thank you page is, and why it's an important feature of your website How to leverage your thank you page to improve your [...]

Does It Help My SEO If I Link To My Website In The Comments Section Of Another Sites Blog Post – 65

Will Linking Back To My Website From Blog Posts Provide Any SEO Benefit To My Site? Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts.  This is a tactic that worked years ago, but is not really effective anymore.  We'll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website! YOU'LL LEARN Sometimes you can link back to your website from a blog post or website article This was an effective SEO tactic years ago Most links are now tagged as nofollow, so they do not provide any backlink benefit You can still drive traffic by linking to your site from a blog The best tactic is to get good local, [...]

You Can Now Upload Photos When Leaving A Review On Google My Business Listings – 64

Reviews Are Even More Important For Your GMB Now That Customers Can Add A Photo At The Same Time Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing.  This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack.  In this episode we discuss the importance of this new feature, and how you can leverage it to maximize the benefits for your GMB and your business! YOU'LL LEARN You can now have photos submitted by users when they leave you a Google My Business review Photos that are uploaded with reviews are a great double dip, to get a review and a [...]

Explanation On Linking From Inner Silo Pages To Your Primary Money Page – 63

Listener Question - Matt Wonders Why You Should Link From Silo Pages But Not To Silo Pages A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page.  Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page.  In this episode, we answer his question and expand on the topic of silo pages. YOU'LL LEARN When it makes sense to link from an inner silo page out to your money page When it makes sense to link from your money page out to an inner page You need to understand the intent of your inner silo pages if they are sales pages or just [...]



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Jesse and Bob

We’ve been in business for 23 years, operating local “brick and mortar” services businesses here in the Minneapolis, MN area.  We’ve tested marketing of all sorts – cold calling, telemarketing, door knocking, billboards, newspapers, radio, yellow pages, and even broadcast faxing (anyone remember that?).

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