What Are Google Search Operators and How To Use Them For SEO Research and Benefits – 62

Learn How To Use Search Operators In Google To Perform Powerful SEO Related Research Functions If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and looking for content ideas, among other things.  In this episode we're going to cover the topic of "search operators", to help you level up your Google search game!  We'll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge. YOU'LL LEARN Use search operators to refine and manipulate the type of search results you are looking for There are dozens of individual search operator functions that you can use Simply type the search operators into Google, incorporating them into your Google search You can restrict search [...]

Dark Web Threats and Cyber Security For Business – Interview With Scott Hudgins and Michael Takla – 61

Be Aware Of Threats and Exploits That Can Leave Your Company Compromised In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web".  Bad actors can gain access to this information and compromise your company assets, including your website.  Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon!  BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners! YOU'LL LEARN Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web [...]

Using The Content Silo Strategy and Architecture For Your Website Structure and SEO – 60

Leverage Content Silos To Enhance Your SEO and Improve Your Rankings Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your own website! YOU'LL LEARN A content silo technique can potentially help you rank higher for specific search terms and topics Create a strong landing page that you want to rank in Google Develop supporting pages that dive deeper into to topic of your landing page Do not link your landing page to the supporting pages The supporting pages should link to themselves, and to the landing page Each supporting page should be [...]

Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of – 59

Take Advantage Of The New GMB Attributes To Make Your Business Stand Out In The 3 Pack This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing. YOU'LL LEARN Google has released some new Google My Business attributes related to the Coronavirus pandemic You can add attributes such as curbside pickup, take out, delivery, and in-store shopping [...]

How To Videos Are Hot Right Now – Leverage Them On Your Website For SEO Benefits – 058

Use How-To Videos To Create New And Engaging Content For Your Website How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy! YOU'LL LEARN Use How-To videos on your website to get SEO benefits How-to videos are extremely popular right now There are many types of How-To videos you can produce You can easily create videos, post them [...]



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Awesome content. Super valuable for those attempting to navigate the mysterious world of SEO.  –  RWB Arts

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This podcast is great for SEO information! This is definitely not my area of expertise, but Jesse breaks it down and makes SEO more understandable with real tactics to implement, even for the SEO challenged!  – AngieBrown26

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As a former tech/web guy, I already knew quite a bit about SEO. But, after listening to Local SEO tactics, I realize how much I DIDN’T know. These guys have so many different ways to improve your searchability, plus they make it easy to implement! Great for local businesses!  – andrewheimbiz

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SEO is complex and overwhelming. The Intrycks team does a great job of breaking it down into manageable segments that I can handle and act on immediately. This podcast will be on my subscription list!  – Seth.Brink

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Proven Tactics That You Can Easily Apply To Your Business

Jesse and Bob

We’ve been in business for 23 years, operating local “brick and mortar” services businesses here in the Minneapolis, MN area.  We’ve tested marketing of all sorts – cold calling, telemarketing, door knocking, billboards, newspapers, radio, yellow pages, and even broadcast faxing (anyone remember that?).

What did we learn?  Nothing beats ranking high on Google searches!

We’ve taken that knowledge and helped hundreds of businesses across the US, by getting them ranked high in Google to dominate their local markets.

Now, we want to help you!  Our new weekly podcast will focus on the tactics, techniques, and strategies to get your website ranked at the top of Google (and Bing, and Yahoo…) so you can grow your business, and make more money!

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You need great tools to run a business online, and our resources section is a curated list of the tools and resources that we use to make our online business work.  These tools, apps, products, and services will help you do things easier, smarter, and faster.

We have tested every recommendation and listing on this page, and have used them in the past or, in may cases, still use them today.

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Local SEO Tactics Podcast

Local SEO Tactics Podcast

Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business.

Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate.