Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO! It’s something that most businesses ignore, and you can use that to your advantage! Research shows that up to 33% of the US population uses Bing on a monthly basis, with over 5 billion searches on the Bing network each month. Bing has some great SEO tools, just like Google, including Bing Webmaster Tools, Bing Places, and Bing Connected Pages. We’ll break down how to use these tools and get your business listed in Bing, to tap into the hidden audience you may be missing out on! YOU'LL LEARN It’s super easy to get your business setup on Bing Places Bing Places is the Bing equivalent to Google My Business (GMB) Yahoo pulls Bing Places business listings into the Yahoo Local search results AOL pulls Bing Places business listings into the AOL local search results Over 5 billion monthly searches on the Bing search network each month in the US Up to 33% of the US market is being served by Bing, via Bing, Yahoo, and AOL You need Yelp reviews because the [...]

Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we’ll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We’ll round up some tips from previous episodes, plus talk about some new tactics too! YOU'LL LEARN If you’re trying to get found locally, you need to setup your Google My Business (GMB) You need to be appearing in the top 3 results within the GMB for searches Getting reviews on your GMB will help with your local search rankings Google Posts (within GMB) expire after 7 days, so post weekly to stay visible Choosing the primary category for your GMB is very important Take advantage of the Business Description in the GMB and fill it out Make sure you [...]

How To Use Google My Business Descriptions, Services, Attributes, and More Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online. In this weeks episode, we’ll review some recent changes and updates to GMB, plus some important areas you’ll want to take advantage of. Find out how to continually optimize your listing, increase exposure, and stay up-to-date on any new GMB updates in the future! YOU'LL LEARN New features that are available to use in your Google My Business listing What you should do with the Google My Business description area How using the Google My Business description can benefit your SEO and exposure Overview of the new Services feature within your GMB listing How to match up your website structure with your GMB Services Best practices for Section names, Service titles, and Item Descriptions When you should or should not show your pricing in the GMB Services area Google has removed all anonymous reviews from GMB listings The importance of, and tactics to get more reviews on your website How to add users to [...]

These Are The Pages You Need To Include On Your Website What are the most important pages you need do have on your website – one of the most common questions we get asked! In this episode we’ll break down the main pages that every local business should be including, and answer this question. These are the critical pages for Google bot and your customers, and you need to design them for both to have success. Here’s what working for us right now and we hope it helps you, too! YOU'LL LEARN What are the critical and essential web pages that you need to have on your website Your homepage is the most important page on your website Using your primary Google My Business category on your homepage How to properly display your address and nearby cities you serve on your homepage Creating niche pages for the products and services you provide Including your secondary Google My Business categories in your niche pages Designing your pages for both your customers and Google to navigate and find Using an About Us page to send signals to Google about being a legitimate business [...]