How To Pick The Best Keywords For Your Website Everyone’s heard of a keyword, but do you really know what a keyword is? In Episode 9 we’ll break down the definition of a keyword, and what that really means for you when it comes to getting traction in search engines like Google and Bing. We’ll also talk about how to use free Google tools to research keyword ideas, and how to choose the best keywords for your website. YOU'LL LEARN What is the working definition of a keyword How many keywords you should focus on How to pick relevant keywords How to research for new keywords Keyword research and discovery tools Creative ways to uncover hidden keyword niches Thanks for Listening! Here is the transcription from Episode 9 - What Are Keywords and Choosing The Best Keywords For Your Website; Jesse: You guys keep talking about keywords. What are they, and how do I even know what I should be doing with that? Hey, everyone. Welcome back to Local SEO Tactics. I'm Jesse Dolan, joined with Bob Brennan, and just like each week, we're here to share with you [...]

Creating A Mobile Friendly Website Plus SSL Security In episode 8 of Local SEO Tactics we'll tackle two very important topics that will surely impact your SEO and website rankings.  We're talking about creating a mobile friendly website - both what that means, and what some best practices are for being mobile friendly.  We'll also talk about website security and SSL encryption for your website.  These two issues need to be addressed on your site ASAP, or you'll risk losing position very soon, as warned by Google! YOU'LL LEARN What it means to have a "mobile friendly" website The difference between mobile friendly, responsive, and mobile first website approaches How to design a website with best practices for mobile usage in mind Why it's important to design your website for mobile usage What is SSL security for your website Why is SSL security important for your website What will happen if you ignore Google's SSL security warning Thanks for Listening! Here is a preview of the transcription from Episode 8 - Creating A Mobile Friendly Website Plus SSL Security; Jesse: Google's told everybody, "There's some big changes coming that [...]

Basic SEO Practices For Creating Webpages - Part 2 Welcome back to Local SEO Tactics!  This weeks episode is part 2 of our Basic SEO Practices for Creating Webpages topic. In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages. Learn how to utilize headline tags for SEO, and what it takes to write great page content - both for the search engines, and for the users that will visit your website! (Didn't catch part 1?  No problem!  For those that missed part 1, you can listen to it here.) YOU'LL LEARN How to use headlines on your page to rank higher Best practices in using headlines to convert customers What are headline tags (H tags) What is the difference between H1, H2, H3, and H4 tags Best practices for using H tags on your page How many pages your website should have How to optimize your page text to increase ranking Tools for writing better pages Thanks for Listening! Here is a preview of the transcription from Episode 7 - Basic SEO Practices For Creating Webpages - Part [...]

Basic SEO Practices For Creating Webpages - Part 1 We've got a two part episode for you, all about the basic principles and best practices you need to know for creating good, optimized pages on your website.  This was originally intended to be one episode - but it ran long, and there was just too much good information, we could not cut anything out.  So, we split it in two! In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your pages, and how to use those images for SEO benefits.  We'll also look at when to use stock photography, versus using pictures you can take with your own smartphone, to give your website a look that will impress customers. YOU'LL LEARN How to properly use images to enhance your pages Where to find images that you can use on your website Tips for using your smartphone to take your own photos Using stock photography on your website How to properly name your images for SEO benefit Best practices for optimizing image size and download time How [...]