Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO.  As Google continues to leverage it's AI and Machine Learning to provide search results, one of it's main focuses is to effectively guess the user intent on any given search term.  For example, someone who often watches DIY videos may be presented with DIY information for a relevant search, even if they are not inputting "DIY" or "DIY videos" into their search.  Gaining a clear understanding of the your audience, and what their intent would be when finding your page, will help you develop clearly identified content.  This makes it much easier for Google to match your content with searcher intent, rather than guessing.  In this episode we'll break this down and digest what it means, so you can create better content, convert more users, and rank higher in Google by incorporating searcher intent into your SEO strategy. YOU'LL LEARN How to create pages on your website for the user intent Creating your page with a good user intent helps Google [...]

The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing? This is an area you should be paying attention to! Anyone with an active Google account can post a question about your business. Additionally, anyone can also answer that question! This is pretty cool, but also pretty scary from the standpoint of the business. Learn how to monitor Google Q&A, how to answer questions in Google Maps via the Q&A area, and how to leverage this to enhance your online exposure. Learn how to take control of the questions, how to have the best answers, and how to make sure your business content is in your own control. YOU'LL LEARN What is the Google Question & Answer feature in the Google My Business listing area Anybody with a Google account can ask a question about your business Anybody with a Google account can answer a question about your business It's possible for people outside of your business to provide price quotes and answer information about pricing There can [...]

Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business page suspended, since your GMB listing is such a crucial part of ranking high in Google for many popular local search terms.  However, if your GMB got suspended, there is hope!  In our first "Beer Friday" episode we'll discuss GMB suspensions, the reasons for getting suspended, and how you can get reinstated using the Google local businesses reinstatement requests.  We'll also drink a beer. Cheers! YOU'LL LEARN First Beer Friday episode - where we drink beer and talk SEO Beer is from Bald Man Brewing in Eagan, MN Reasons why your Google My Business listing can get suspended How to get your GMB listing reinstated if it gets suspended One of the more common reasons for getting your GMB suspended is because you check the box that says you have a storefront and serve customers at your location, when you do not have actually have a store front If your business category is one that Google considers risky, such as locksmiths or criminal lawyers If [...]