Basic SEO Practices For Creating Webpages – Part 1
We’ve got a two part episode for you, all about the basic principles and best practices you need to know for creating good, optimized pages on your website. This was originally intended to be one episode – but it ran long, and there was just too much good information, we could not cut anything out. So, we split it in two!
In part one of this two part episode, we continue to focus on the basics of website SEO. We’ll discuss using images to enhance your pages, and how to use those images for SEO benefits. We’ll also look at when to use stock photography, versus using pictures you can take with your own smartphone, to give your website a look that will impress customers.
- How to properly use images to enhance your pages
- Where to find images that you can use on your website
- Tips for using your smartphone to take your own photos
- Using stock photography on your website
- How to properly name your images for SEO benefit
- Best practices for optimizing image size and download time
- How to use Alt Tags for your images
Thanks for Listening!
Here is a preview of the transcription from Episode 6 – Basic SEO Practices For Creating Webpages – Part 1;
Jesse: Hey everyone. Jesse Dolan and Bob Brennan here again with Local SEO Tactics. This week we’re going to be talking still about the on page SEO for your website. Going through our Intrycks SEO audit report, using that as a guide to help you walk through the steps here on what you’re going to need to do to make sure your website is at least up to the SEO 101 standards. Last week we were talking about how to choose a domain name, how to name your pages, the meta title, meta description, some of that initial stuff for how to get your pages and your website set up in general. The framework, the foundation if you will for building the how it relates to the website. Today we’re going to build on that.
Bob: Today’s topic can be a little dry. Stick with it. We encourage you to stick with it because you may have to listen to several of these podcasts to get to a point where you feel comfortable enough doing this yourself. The key is is just absorb what you can and do what you can and stay with us on these podcasts because if you can stick with us I guarantee you we’ll give you enough tools that you’ll get started. You’re going to have to go revisit this and do some of your own research but nothing gives you a better return than taking the time on this. If you take this same amount of time and you apply it to fantasy football or fantasy golf or whatever the deal it’s just not going to give you the return, nothing will give you a better return than this.
Jesse: No, I think you’re right. What we’re communicating here is not sexy. It’s just not. There might be some things, some cool hacks and some intriguing things that you can pull out but really this is a course. And it can be dry sometimes. If you’re going to invest 15 to 20 minutes to listen to each of these episodes, you’re probably going to have 30 to 60 minutes each week of actionable work you can do but listening to these, teasing out the information that’s relevant for you and taking action is going to make a difference in your business.
Bob: Oh huge.
Jesse: Or go pay somebody to do it too. If you don’t want to do it yourself at the very least we can teach you what things somebody else should be doing for you. But if your business right now is not dominating on the top of the search engines, the advice that we’re putting out here is going to get you there week by week. Should we dump all this into some 28 hour marathon binge deal? No. Nobody’s going to stick with that. It’s again, terribly unsexy. That’s why we’re picking a week to week format. Short quick episodes you can listen to while you’re working out or on your way into work. And then take action later in the week. Again, check the show page. We’re going to have the transcripts, you can download, you can copy, paste out information, highlight things. Take the cheat sheets, the guides. We’re trying to make this to be almost like a week to week class, I hate to use that word but a week to week class on things that you can do to make a quick impact in your business.
Bob: I would say if you can, go ahead and get started with some of this now because it’s all about getting, taking action and doing it. And a lot of podcasts that I listen to that are real heady and a lot of details, I’ll grab a glass of wine or a beer and it’s part of my way to relax and just try to take the information and then digest it and then I’ll come back and play it again even if I have to.
Bob: And then I can take action.
Jesse: First we’re going to jump into talking about images and photos on your website. It’s definitely a good piece of advice to have images and photos on your website in general but you’re going to want to use some images above the fold to catch people right away. We say above the fold, today it’s more of above the scroll. If you’re on your laptop or your desktop, it’d be whatever you see initially when that page loads. If you have to scroll down that’s below the fold or below the scroll. Same thing on a mobile. As soon as that pops up if you have to scroll up or scroll down depending on how do you want to look at it, things that you don’t see immediately on the page are what we’re talking about for being below the fold.
Bob: ‘Cause it’s really about if I can jump in, it’s just really about converting. There’s two things, objectives, that we want to achieve. One is to get the site to the top of Google and the other is converting. So when somebody click on that, all that information above the fold gives them a split second ability to make a decision to either continue on your site or even act on it or call or what have you.
Jesse: Absolutely. And we’re going to talk a little bit on some of the titles and headlines you’ll use above the fold way and that same thing. But definitely for the images. Couple rules of thumb that we subscribe to that we want to pass onto everybody else and highly recommend is make sure the image is relevant first and foremost. Whether it’s, and we’re not going to talk about video but if you’re going to use a video instead of an image, the same thing applies here. Make sure it’s relevant to whatever it is the searcher’s intent is for. So whenever we’re searching for something and then we stumble across a webpage, we’re usually looking or an answer or taking the next step to our solution. Don’t always want to make sure you’re featuring what you want to promote or what you want to push or what your agenda is, always get in the mindset of that person on the other side of the keyboard. What are they looking for? Why are they here? And make sure the first visual image that they see ties it all in together.
Bob: Yeah, I mean it really comes down to empathizing. Again it’s one of those things where you gotta get inside the mind of the customer. As far as the visual goes if you’re in the let’s say auto repair business, probably best not to put a classic car up there for repair. You really want to throw in a contemporary vehicle like a minivan or something that more than likely an SUV or what have you that people own. That’s while we may like the 66 Mustang it’s really empathizing, understanding your market and saying, “Okay the majority of the market drives an SUV and it’s foreign.” Or whatever the case is. And so if that visual ties in with that, that’s really what you want to do.
Jesse: Yeah, I think if you got the family truckster and that’s what you need repair on, if you pull up a website and they’re doing some 68 Camaro, as the feature deal, I might think it’s a classic repair shop.
Bob: Free bird. Sorry.
Jesse: Or a restoration shop or something like that. Like I said it might turn you off and you get what two, three, maybe five seconds for that first impression for the person visiting you website to decide if there going to stay there or not. You don’t want to give them a reason to click back and go on to the next person down the search results. So, definitely keep it relevant. Like Bob’s saying, get inside the mind of that person and think about why they’re there and make sure your giving images that relate to them. Now, as far as where you’re going to get the images. A lot of people, we get a lot of questions always, “Can I just go out to Google? Do like a Google image search and if I find an image that I like, can I copy it, save it, download it?” and what have you. You can’t do that.
Bob: Right. We’ve found out the hard way.
Jesse: Years back, Getty images, anybody from Getty if your watching, you can thank us for the donation. We got tagged by them we had to pay the piper. Kind of a rookie mistake many years ago, but it’s not just Getty images. If somebody is putting content out there on the internet, it is their content. Unless it is from a, maybe like, a free stock photography website. Something where they say it’s copyright free. You can’t just go cowboy and use any image that you find out there. You should have the mindset that you either have create your own images and photography or graphic files or you’re going to have to pay somebody for the use of them. We’ll talk about that a little more a second.
But back to if you’re going to create your own images. Completely fine to do. Like current iPhones, the resolution that’s on them or even point and shoot cameras is phenomenal compared to what it was even two or three years ago. Let alone five or six years ago. You shouldn’t be ashamed to take your own images. There’s definitely a skill to it. To take a good photograph and a bad photograph. Myself versus a photographer, if we both had the same iPhone, photographer is going to take way better pictures than I am. But that being said, don’t let that hold you back.
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