Business Resources

Welcome to the Small Business Marketing Resources section, a curated list of the tools and resources that make our online business work. You need great tools to run a business online, and these will help you do things smarter, and faster. We have tested every recommendation and listing on this page, and have used them in the past or, in many cases, still use them today.

Some (but not all) of the links below are affiliate links, which means that if you choose to make a purchase, we will earn a small commission from the provider. This commission comes at no additional cost to you. Please have the confidence that we have had great experiences with each of these companies, and regularly recommend them because they are great resources – not because of the small commissions we get if you decide to buy. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals!

Web Page SEO Audit Report

The first thing you should do is run your website through our Instant SEO Audit tool. This is a free tool (you do have to provide your email) and gives you a power-packed PDF full of information. You’ll get a full report on all SEO impact areas, and a checklist of issues to resolve to improve your score (and search engine rankings).

Google Business Profile Audit Report

We have a great tool to quickly audit your Google Business ProfileMy Business listing! Click here for our free GBP Audit and just like the Instant SEO Audit tool above, you’ll get a full report on important GBPGMB ranking factors, with a list of recommendations and actions you can take right now.

Local Rank Tracking Tool For Maps

BrightLocal is our number-one choice for local rank tracking! Knowing exactly where your local business ranks online doesn’t have to be complex. Cover every angle with accurate rankings for local search, maps, organic, and mobile results. Get started today for no risk with their 14-day trial!

All in One SEO Tool

The SEO Team at Intrycks uses Ahrefs as our “All in One” SEO tool of choice. They use it for Keyword Research, Website Rank Tracking, Site Audits, Competitor Analysis and more. Most professional SEOs will be using either Ahrefs or Semrush. Both offer similar functionality and provide their users with plenty of data to make effective SEO decisions (provided the user knows what they are doing!). 

Online Reviews & Reputation Management

ReviewLead – The total number of reviews you have matters, especially if that number happens to be zero. Make it easy for your clients & customers to give you 5-star reviews and outpace your competitors. Check out ReviewLead.

Photograph / Image Editing and Optimization

Adobe Photoshop is the gold standard for professional-grade features. If you can think it, you can make it with Photoshop CC, the world’s best imaging and design app. Plus, depending on the plan you buy, it can come bundled with other great Adobe products like Lightroom and Illustrator, too. Adobe Photoshop (Creative Cloud)

Pixlr is a great online image editor for basic to mid-level image and photo editing. Super easy to use, and surprisingly powerful…plus it’s FREE!

Another great online photo editor is PicMonkey. Everything you need to make your ideas come to life—photo editing, collage making, graphic design—PicMonkey’s got it.

Compressor.io is a free online tool that does one thing, but it does it really well. It’s awesome for compressing your images into a smaller file size while maintaining a high-quality look. Try Compressor.io to optimize your web images for faster download speeds.

GIMP is a free and open-source image editor that works for virtually all OS types, including Windows, OS X, and Linux. It’s often called the open-source version of Photoshop, with many powerful features built-in, plus a selection of 3rd party plugins for extended features.

If you’re using WordPress, try the free and award-winning Smush plugin to resize, compress, and optimize images you use on your WordPress website.

How to Shoot Video That Doesn’t Suck is a great and easy read that will really help you to make better videos for your business. You can use your iPhone and the tips in this book to do pretty much anything you need!

Instantly Increase Website Conversions

Proof is a really cool tool we’ve been using to increase website conversion. Easy to install and really works to convert more website visitors into signups and purchases. Check it out!

Email Lists and Email Automation

MailChimp is our favorite email marketing service. Using landing pages and opt-ins to collect email addresses and connect with customers is great, but then what? Mailchimp can take your marketing to the next level. Develop email lists, setup email automation, and track conversions all within Mailchimp. The starter account is free, too!

Project Management

We use Teamwork for our own project management needs, and we love it! From one-person shops to a marketing team, to a full-blown agency, we’ve found it works great. Accelerate your team’s performance by assigning tasks, communicating, and tracking progress in one place with Teamwork.

Hiring Freelancers and Temporary Workers

FreeUp recruits, interviews, and vets thousands of freelancers every month then gives you access to the top 1% of applicants. Sign up to join the FreeeUp community and make your life easier while hiring online. Gain fast access to pre-vetted freelance talent.

View Keyword Metrics Directly in Google Search

The Keywords Everywhere tool is one of our favorites! This browser add-on can be easily installed on either Chrome or Firefox. The best part is that it shows you monthly search volume, CPC, and competition data of keywords on multiple websites.

Quickly View Key On-Page SEO Information

SEO Minion is a handy extension made by the same folks who develop the Keywords Everywhere tool. SEO Minion is a browser extension that, when clicked, gives you a sidebar showing some of the most important “On-Page” SEO items at a glance. The page’s SEO Title, Heading Tags, Open Graph Data, and Meta Description are all presented in neat formatting, so you don’t need to dig into the page’s HTML source code directly to find them. 

Phone Calls, Call Tracking, and SMS

Intrycks Call Tracking – Gain full visibility into customer conversations, so that you can use that data to make intelligent business decisions. Record all inbound phone calls, track call data, get stellar reports, and instant email alerts (with recordings) after each inbound phone call. You can also send and receive SMS text messages, too!

Instant Chat For Your Website

LiveChat (60 Day Free Trial!) is the fastest way to help your customers. What better way to offer them help than through a quick chat on your website? It’s way faster than email and more efficient than phone. Don’t make your customers wait, try LiveChat now and get a 60-Day Free Trial!

Agile Alerts

Agile Alerts – the first text-to-speech alert application for Facebook pages. How does it work? Agile Alerts will call you and read your Facebook messages over the phone. Check it out to learn more!

On-Page SEO

We use PageOptimizer Pro (POP) as our go-to resource for getting on-page SEO recommendations. This handy tool will assess your web page, and then look at the top competitors that are ranking for the keyword you are targeting. It quickly returns a list of recommendations that will allow you to improve the SEO on your page, and set you up to outrank your competition!

Local Citation Services

Building local citations for your business is a powerful way to broaden your reach and improve your authority. BrightLocal has a great local citation service to help you with building new citations, and also to clean up existing citations.

Digital Marketing Toolkit

SEMrush is a great digital marketing toolkit for a wide range of SEO-related functions. Site audits, keyword research, and research of competitors are all possible with SEMrush. There is too much to try and type here, go check it out for yourself!

Stock Photos & Artwork

Adobe Stock is our go-to resource when we need a solid graphic, icon, or photo. With a huge library of top-quality graphics, photos, and artwork, it’s a safe bet you can find what you need on Adobe Stock. Check out Adobe Stock and see for yourself!

For a free stock photography website, we often use FreeImages. Free stock photography…enough said!

New Old Stock is an interesting and free stock photo website featuring vintage photos from public archives.

Another of our favorite free stock photo sites is Mourgefile which features a range of stock photography and art from professionals, amateurs, and working professionals, to provide an eclectic mix of files with lots of unique content.

Virtual Video Recording Studio

Riverside.fm is a virtual video recording studio platform that enables high-definition remote recordings. Ideal for podcasts, interviews, and webinars, it offers studio-grade audio and video capture from anywhere. With features like separate tracks for each participant and easy integration with editing tools, Riverside.fm simplifies professional content creation for businesses, educators, and creators.

 

Audio and Video Transcriptions

Rev is an online transcription service, which can transcribe from your audio or video file, and provide you with a Word doc of the transcribed text! They offer services starting at $0.10 per minute for basic automated transcriptions and also offer premium transcriptions with humans listening and typing them up, along with proofreading and other add-on services. We use this for our own podcast and highly recommend them!

WordPress Performance Plugins

WP Rocket is recognized as the most powerful caching plugin by WordPress experts. Caching creates an ultra-fast load time, essential for improving Search Engine Optimization and increasing conversions. When you turn on WP Rocket, page caching is immediately activated. Check it out!

Imagify is a powerful image optimization plugin for WordPress. It compresses your images without losing quality, improving your website’s load times and performance. Imagify offers automatic optimization for new and existing images with multiple compression levels to suit your needs. Enhance your site’s speed and user experience with Imagify. Try it for free or upgrade for more features.

WordPress Hosting

SiteGround is our favorite hosting company for WordPress websites. Their customer service and knowledge base are some of the best we’ve experienced. Live chat and email support are extremely responsive, and solutions come quickly. If you’re looking for a company to host your WordPress websites, we recommend SiteGround.

Metaphor Creations WordPress Plugins

Metaphor Creations is one of our trusted partners for quality and functional WordPress plugins. Here is a list of our favorite plugins that they’ve developed.

Drop-Down Notification Bars For Your Website

Start converting more website visitors in less than 3 minutes with Hello Bar. You can alert website visitors to sales, events, or promotions. You can use Hello Bar for holiday hours, announcements, news, or anything else you want to alert visitors to! Best of all, you can set up a FREE account and give it a try! Go to hellobar.com and sign up!

Pop-Ups and Opt-In Boxes

To build an email list and engage with customers, you need an opt-in form. PopUp Domination is a web-based pop-up creator that you can use on virtually any website, with ease. Easy to use, loaded with templates, and powerful features such as A/B testing make it essential for any business looking to engage and grow a customer base.

Plus, they offer a 60-day money-back guarantee!