Hack Your Competitors GMB Categories To Discover What They Are Using For Their Business In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of! The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings. The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice! YOU'LL LEARN Why it's important to understand your digital competition versus your historical competition How to search on desktop and mobile search to find out who your primary competitors are Look for competition who is dominant in the map pack Choosing your GMB category is very important for your visibility You can also choose multiple subcategories for your business too Learn how to view which categories your competition is using for their GMB When you look at a GMB you only see [...]

Improving Website Speed For Wordpress Part 2 - Interview With Joe Anderson - 044 Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website. We'll also dig into plugins, for what makes them great and what makes them dangerous! Keep your site running smoothly by following these best practices and helpful tips. YOU'LL LEARN What caching is and how to use caching on your website Use page caching to make future visits to your web page very fast for users Use Wordpress plugins to minimize your script and make your site load faster Using minimizing plugins can help but you must be careful and test your site afterwards When choosing plugins for Wordpress make sure you choose quality plugins from known developers If plugins are making your website slow, you can disable plugins to determine the culprit Keeping your plugins updated will ensure your site is free of errors eliminates security holes Here is [...]

Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson - 043 Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website.  This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible.  Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wordpress! YOU'LL LEARN Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code "intrycksditty" Website hosting makes a difference in your website speed, especially for Wordpress websites Using a Content Delivery Network to speed up your website CDN stands for Content Delivery Network Here is the transcription from Episode 43 Improving Website Speed For Wordpress With Joe Anderson Part 1; Jesse Dolan: Welcome back to local SEO tactics where each week we bring you tips and tricks on how to help your business [...]

Setting Up Your Initial Posting Strategy For Google Posts We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran! YOU'LL LEARN Use Google Posts to communicate to Google the primary cities you do business in How to identify nearby cities and neighbor hoods that Google will recognize How use Google Posts to communicate to Google the primary services you provide How to use these tactics to launch an initial content strategy for Google posting Here is the transcription from Episode 42 Setting Up Your Initial GMB Posting Strategy; Jesse Dolan: Welcome back to Local SEO Tactics where each week we bring you tips and tricks on [...]

How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Business listing.  Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough.  You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there.  If you can accomplish this, you will outpace your competition, improve your Google rankings, and get more business fast!  Check it out! YOU'LL LEARN You need a Google My Business Listing in order to get reviews on Google Be up front and help walk a customer through how to immediately leave a review in person Some customers may have "technology shame", not knowing how to leave a review and so they will not leave one Double the amount of reviews you are getting by being a little bit pushy and focused on getting reviews Getting more Google reviews can improve your visibility and search rankings Here is the [...]