Increase Online Customer Engagement And Make Your Brand More Visible Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will win you new business now while positioning your brand for operating in the future COVID-19 era, however long that may be. YOU'LL LEARN What people are doing to make sure their businesses stay open and active How to let everyone know you are open for business still How to better communicate with customers about your business and status Opportunities with social media and digital communications Position your brand to survive the coronavirus pandemic Here is the transcription from Episode 54 Tips To Attract Customers Right Now While Positioning Your Brand For The [...]

Adapt With Technology Today To Position Your Business For The Future Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive.  Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months.  In this episode, we'll focus on some popular video and communications tools, and discuss how to use them to operate your business, and also to engage with your customers in new ways. YOU'LL LEARN How the COVID-19 pandemic is changing the way we interact with businesses online People are rapidly changing how they look for a business online Businesses are shifting to more online and website-based communications Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways Leverage video recordings and YouTube to enhance the content and purpose of [...]