Why Your Homepage May Serve a Different Function Than You’d Think Bob, Jesse and Sue answer a listener question regarding the purpose of the homepage for your business’s website. Should you worry about the ranking of your homepage? Should you address all of your services on your homepage? Bob, Jesse and Sue give you these answers and more to help you hone the focus of your web presence to improve not only your SEO but the user experience of your web visitors. Got a question for the team? Let us know! We’d love to hear from you. Fill out the form on our questions page and we'll try to provide the answers you're looking for! If you leave us a voice mail that we use on the show, we'll send you out a free t-shirt! Thanks for stopping by, and enjoy the show! What you’ll learn What purpose your homepage ideally serves. Why your homepage may not be the ideal page to worry about ranking for SEO. How to focus your homepage for the best results. [...]

Answering Your Questions About Schema With Terry Samuels Returning guest Terry Samuels comes on today’s show to talk Schema with Jesse! In this episode, Jesse and Terry go over listener questions regarding the implementation of Schema, how to use Schema for site links, and more! If you have a Schema question for a future episode, let us know! Visit our Schema questions page to drop Terry a question. Whether you’re looking for basic knowledge or a more nuanced deep dive, we’re here to help! Thank you for checking us out, and enjoy the show. What you’ll learn What makes Schema so important. How often your Schema should be updated. Why doing site links through schema could pose difficulties. Transcript For Answering Your Questions About Schema with Terry Samuels - 136; Terry Samuels: It's amazing how many times we get contacted from business owners and they haven't checked their website in a year. And I'm like, "Dude, it's your business. Google yourself, check your website, make sure that things are working. Make sure you're not [...]

How to Identify Your Expertise in Your Niche to Maximize SEO Jesse and Sue answer a listener question about how to approach SEO differently if you are a niche business. How do you identify your target audience and target your SEO goals towards attracting them? This episode will give you great info on how to identify niche-specific keywords to help your business stand out in your field and attract new business. Got a question for the team? Let us know! Visit us at our questions page and shoot your question our way! Thanks for checking us out, and enjoy the show! What you’ll learn Why it’s important to think about the keywords associated with your niche business. How to establish yourself as an authority to improve your Google ranking. What steps to take to apply your knowledge about your niche to your SEO goals. Transcript For How Does Getting Niche in Your Business Impact Your SEO and Your Website Itself? 135; Jesse Dolan: We kind of know for SEO, you have to develop your authority [...]

Improve Your Web Presence by Building Backlinks and Citations for Local SEO In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO! Got a question for the team? Visit us at our questions page to let us know! We love listener questions and can’t wait to hear from you. Thanks for checking us out, and enjoy the show! What you’ll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. Transcript For How Important Are Citations for Local SEO and Your Business? 134; Jesse Dolan: If I have, 20, 30 citations for my business and my competitor doesn't, I look more superior to Google. I should have more trust, [...]