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Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of – 59

Take Advantage Of The New GMB Attributes To Make Your Business Stand Out In The 3 Pack This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing. YOU'LL LEARN Google has released some new Google My Business attributes related to the Coronavirus pandemic You can add attributes such as curbside pickup, take out, delivery, and in-store shopping Not many businesses are taking advantage of this attribute right now You may have to change your primary business category if you are not seeing the attributes Discover what categories your competitors are using if they trigger attributes but you [...]

Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of – 592020-05-26T02:30:43-05:00

How To Videos Are Hot Right Now – Leverage Them On Your Website For SEO Benefits – 058

Use How-To Videos To Create New And Engaging Content For Your Website How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy! YOU'LL LEARN Use How-To videos on your website to get SEO benefits How-to videos are extremely popular right now There are many types of How-To videos you can produce You can easily create videos, post them to YouTube, and embed them in your web pages Leverage your videos A How-To video does not have to be a DIY video or a tutorial video How To make things or build things are easy videos that you can [...]

How To Videos Are Hot Right Now – Leverage Them On Your Website For SEO Benefits – 0582020-05-25T03:49:44-05:00

Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites – 057

Leverage Local Media Websites and Community Resource Pages To Get Backlinks For Your Site Right Now In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website.  One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site.  A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have web pages or sections of their website dedicated to giving local businesses more visibility.  There are resource pages, maps, and listings of businesses that are open, and the services they provide.  This is an excellent and easy way to obtain great high quality and relevant backlinks for your website.  In this episode we'll discuss the tactics and strategies you can take advantage of right now. YOU'LL LEARN Backlinks are a big part of search engine ranking in Google Most media outlets have a page online to list local businesses that are open Often times you can link back to your website on these sites Find [...]

Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites – 0572020-05-20T04:45:51-05:00

Website Security During The Pandemic – The Bad Guys Are Taking Advantage While We Are All Distracted – 056

Don't Forget About Website Security Right Now Because Hackers And Scammers Are Very Active When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, "An ounce of prevention is worth a pound of cure" and that holds true for this topic here.  Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road. YOU'LL LEARN Always be aware of website security, especially in times of great distraction Security issues can impact your customers or users and your search engine visibility Your website should be secure with SSL security If you are using Wordpress, keep Wordpress updated to current releases Make sure all Wordpress themes and plugins [...]

Website Security During The Pandemic – The Bad Guys Are Taking Advantage While We Are All Distracted – 0562020-05-15T01:50:03-05:00

How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic – 055

Adapt To Your Current Market Conditions To Better Communicate and Serve Your Customers Right Now In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic.  It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now.  By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace.  Leverage technology and your human resources to change now, setting your business up for maximum success now and also for the future. YOU'LL LEARN What people are doing to make sure their businesses stay open and active How to let everyone know you are open for business still How to better communicate with customers about your business and status Opportunities with social media and digital communications Position your brand to survive the coronavirus pandemic Here is the transcription from Episode 55 How Remain Open For Business and Stay Relevant Online [...]

How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic – 0552020-05-02T08:08:35-05:00

Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future 054

Increase Online Customer Engagement And Make Your Brand More Visible Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will win you new business now while positioning your brand for operating in the future COVID-19 era, however long that may be. YOU'LL LEARN What people are doing to make sure their businesses stay open and active How to let everyone know you are open for business still How to better communicate with customers about your business and status Opportunities with social media and digital communications Position your brand to survive the coronavirus pandemic Here is the transcription from Episode 54 Tips To Attract Customers Right Now While Positioning Your Brand For The [...]

Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future 0542020-04-03T08:01:07-05:00

Coronavirus Pivot – Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic – 053

Adapt With Technology Today To Position Your Business For The Future Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive.  Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months.  In this episode, we'll focus on some popular video and communications tools, and discuss how to use them to operate your business, and also to engage with your customers in new ways. YOU'LL LEARN How the COVID-19 pandemic is changing the way we interact with businesses online People are rapidly changing how they look for a business online Businesses are shifting to more online and website-based communications Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways Leverage video recordings and YouTube to enhance the content and purpose of [...]

Coronavirus Pivot – Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic – 0532020-04-02T16:07:58-05:00

The Importance Of Optimizing Your Google My Business Description Field – 052

Improve Your Local SEO By Optimizing The Description Within Your GMB For local SEO, your Google My Business listing is an extremely important tool for your business.  In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing.  The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for.  Here are some tips and tricks to approach your GMB description with SEO in mind, to improve your local rankings! YOU'LL LEARN Google My Business (GMB) is very important for your local SEO The description field in your GMB is a great resource for targeting keywords and geographic areas Your GMB description will show in your business Knowledge Panel You can input up to 750 characters in your description Even if the description is not seen by users every time, Google knows what it contains Google has eluded to the fact that putting keywords in your GMB description will help you rank [...]

The Importance Of Optimizing Your Google My Business Description Field – 0522020-03-27T05:11:35-05:00

Quick SEO Wins With Free Online Audit Tools For Your Website – 051

Leverage These Free Online Audit Tools To Improve Your Website SEO Doing SEO on your website is very important, but how do you know if you're doing it right?  In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO.  The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimization, page structure, images, and other on-page website elements.  There are many tools online, and there are many more free tools that we are not talking about today.  A simple Google search will show many popular testing options, in addition to the ones mentioned in this episode.  Enjoy! YOU'LL LEARN There are dozens of reputable tools you can find online to help optimize your website Use our free SEO audit to check your web page for optimization on specific keywords Make sure any SEO audit tool you choose looks at domain issues, keyword optimization, and image analysis Use the Google Structured Data Testing Tool to check your web page schema markup [...]

Quick SEO Wins With Free Online Audit Tools For Your Website – 0512020-03-27T05:11:00-05:00

Using The Same Background Image On Every Page Of Your Website – 50

Is It Okay To Use The Exact Same Background Image On All Of Your Web Pages? Here we are at episode 50!  A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey!  In today's episode, we feature our first call-in question.  Evelyn, asks if it is okay to use the same background image on all pages of your website?  We cover this, and some related scenarios, to talk about the SEO impact as well as the user experience for choosing to do this! YOU'LL LEARN Does it hurt SEO to use the same background image Make sure the background image does not slow your page load times It is better to use original photos over stock photos You can use a slider instead of a background image if it makes sense on your page Sometimes a background image does not reformat to a responsive page properly Use a slider with image effects like Ken Burns effect to create movement and animation Here is the transcription [...]

Using The Same Background Image On Every Page Of Your Website – 502020-03-27T05:10:39-05:00