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You Can Now Upload Photos When Leaving A Review On Google My Business Listings – 64

Reviews Are Even More Important For Your GMB Now That Customers Can Add A Photo At The Same Time Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing.  This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack.  In this episode we discuss the importance of this new feature, and how you can leverage it to maximize the benefits for your GMB and your business! YOU'LL LEARN You can now have photos submitted by users when they leave you a Google My Business review Photos that are uploaded with reviews are a great double dip, to get a review and a photo at the same time Google can tell what is a stock photo and what is original Getting these original photos uploaded by users is a great engagement signal for your Google My Business listing Make sure you have a plan [...]

You Can Now Upload Photos When Leaving A Review On Google My Business Listings – 642020-08-28T14:08:22-05:00

Explanation On Linking From Inner Silo Pages To Your Primary Money Page – 63

Listener Question - Matt Wonders Why You Should Link From Silo Pages But Not To Silo Pages A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page.  Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page.  In this episode, we answer his question and expand on the topic of silo pages. YOU'LL LEARN When it makes sense to link from an inner silo page out to your money page When it makes sense to link from your money page out to an inner page You need to understand the intent of your inner silo pages if they are sales pages or just content pages Be specific and intentional on how you are linking your pages together and the road map you are creating Inner silo pages are generally created for Google, to help them understand your scope of content The inner [...]

Explanation On Linking From Inner Silo Pages To Your Primary Money Page – 632020-08-28T05:49:35-05:00

What Are Google Search Operators and How To Use Them For SEO Research and Benefits – 62

Learn How To Use Search Operators In Google To Perform Powerful SEO Related Research Functions If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and looking for content ideas, among other things.  In this episode we're going to cover the topic of "search operators", to help you level up your Google search game!  We'll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge. YOU'LL LEARN Use search operators to refine and manipulate the type of search results you are looking for There are dozens of individual search operator functions that you can use Simply type the search operators into Google, incorporating them into your Google search You can restrict search results to a single domain You can restrict search results to specific keywords or topics Use search operators for precise market research and competitor analysis Here is the transcription from Episode 62 What Are Google Search Operators and [...]

What Are Google Search Operators and How To Use Them For SEO Research and Benefits – 622020-08-26T10:40:20-05:00

Dark Web Threats and Cyber Security For Business – Interview With Scott Hudgins and Michael Takla – 61

Be Aware Of Threats and Exploits That Can Leave Your Company Compromised In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web".  Bad actors can gain access to this information and compromise your company assets, including your website.  Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon!  BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners! YOU'LL LEARN Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web threats Core ID Services provides identity theft protection and cybersecurity services for businesses and individuals Most corporate cybersecurity issues arise from third party vulnerabilities and breaches Over 70% of breaches originate from credentials stolen from a third party Employees that [...]

Dark Web Threats and Cyber Security For Business – Interview With Scott Hudgins and Michael Takla – 612020-06-14T23:32:55-05:00

Using The Content Silo Strategy and Architecture For Your Website Structure and SEO – 60

Leverage Content Silos To Enhance Your SEO and Improve Your Rankings Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your own website! YOU'LL LEARN A content silo technique can potentially help you rank higher for specific search terms and topics Create a strong landing page that you want to rank in Google Develop supporting pages that dive deeper into to topic of your landing page Do not link your landing page to the supporting pages The supporting pages should link to themselves, and to the landing page Each supporting page should be in-depth and specific on one topic that is related to the landing page intent Supporting pages in the silo are not intended to be linked in your main menu or navigational structure All actions on your supporting pages should be [...]

Using The Content Silo Strategy and Architecture For Your Website Structure and SEO – 602020-06-02T07:23:16-05:00

Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of – 59

Take Advantage Of The New GMB Attributes To Make Your Business Stand Out In The 3 Pack This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing. YOU'LL LEARN Google has released some new Google My Business attributes related to the Coronavirus pandemic You can add attributes such as curbside pickup, take out, delivery, and in-store shopping Not many businesses are taking advantage of this attribute right now You may have to change your primary business category if you are not seeing the attributes Discover what categories your competitors are using if they trigger attributes but you [...]

Coronavirus Updates For Google My Business Attributes That You Should Take Advantage Of – 592020-05-26T02:30:43-05:00

How To Videos Are Hot Right Now – Leverage Them On Your Website For SEO Benefits – 058

Use How-To Videos To Create New And Engaging Content For Your Website How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy! YOU'LL LEARN Use How-To videos on your website to get SEO benefits How-to videos are extremely popular right now There are many types of How-To videos you can produce You can easily create videos, post them to YouTube, and embed them in your web pages Leverage your videos A How-To video does not have to be a DIY video or a tutorial video How To make things or build things are easy videos that you can [...]

How To Videos Are Hot Right Now – Leverage Them On Your Website For SEO Benefits – 0582020-06-01T01:32:52-05:00

Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites – 057

Leverage Local Media Websites and Community Resource Pages To Get Backlinks For Your Site Right Now In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website.  One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site.  A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have web pages or sections of their website dedicated to giving local businesses more visibility.  There are resource pages, maps, and listings of businesses that are open, and the services they provide.  This is an excellent and easy way to obtain great high quality and relevant backlinks for your website.  In this episode we'll discuss the tactics and strategies you can take advantage of right now. YOU'LL LEARN Backlinks are a big part of search engine ranking in Google Most media outlets have a page online to list local businesses that are open Often times you can link back to your website on these sites Find [...]

Super Easy Way To Get Backlinks From Your Local Media and Community Resource Websites – 0572020-05-20T04:45:51-05:00

Website Security During The Pandemic – The Bad Guys Are Taking Advantage While We Are All Distracted – 056

Don't Forget About Website Security Right Now Because Hackers And Scammers Are Very Active When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, "An ounce of prevention is worth a pound of cure" and that holds true for this topic here.  Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road. YOU'LL LEARN Always be aware of website security, especially in times of great distraction Security issues can impact your customers or users and your search engine visibility Your website should be secure with SSL security If you are using Wordpress, keep Wordpress updated to current releases Make sure all Wordpress themes and plugins [...]

Website Security During The Pandemic – The Bad Guys Are Taking Advantage While We Are All Distracted – 0562020-05-15T01:50:03-05:00

How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic – 055

Adapt To Your Current Market Conditions To Better Communicate and Serve Your Customers Right Now In this episode Jesse and Bob share thoughts and ideas that are working to keep businesses afloat during this coronavirus pandemic.  It's always important to listen to your customers to identify their pain points, their motivations, and their desires - and that is even more amplified right now.  By quickly adapting your business, and communicating these adaptations clearly online and on social media, you can continue to serve your customers and maybe even thrive in the current marketplace.  Leverage technology and your human resources to change now, setting your business up for maximum success now and also for the future. YOU'LL LEARN What people are doing to make sure their businesses stay open and active How to let everyone know you are open for business still How to better communicate with customers about your business and status Opportunities with social media and digital communications Position your brand to survive the coronavirus pandemic Here is the transcription from Episode 55 How Remain Open For Business and Stay Relevant Online [...]

How Remain Open For Business and Stay Relevant Online During The Coronavirus Pandemic – 0552020-05-02T08:08:35-05:00