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Review Clout – Leverage Your Online Reviews To Expand Into New Revenue Streams – 049

How To Use Your Online Reviews To Get Into New Revenue Streams For Your Business By now we all know online reviews are a necessity for a local business.  Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you.  If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call "review clout" and expand your business into new revenue streams.  In this episode, we talk about how to find the related niches for your business, where your review clout can quickly get you new business and dominate the competition! YOU'LL LEARN Getting reviews is always very important for your business Ask customers face to face for reviews to get as many as possible Use automation like ReviewLead to capture even more reviews for your business Once you have high review count and high review rating you can leverage it for new revenue streams Find niches that you can serve that have low competition Look for competitors in the map pack that [...]

Review Clout – Leverage Your Online Reviews To Expand Into New Revenue Streams – 0492020-02-26T02:18:11-06:00

Learn How To Optimize Images For Web Speed and SEO Benefits – 048

How To Optimize Your Website Images For Faster Page Speed and SEO Improvements Images and graphics are an important part of any website, landing page, or sales page.  Images help tell your story, showcase your brand, or clarify an example.  As the adage goes, a picture is worth a thousand words!  In this episode, we will cover some of the basic things you should be doing to optimize the images that you use on your web site.  You can get your pages to load faster, and you can take advantage of some very important SEO benefits with image optimization.  Take a listen and hopefully, you will learn a new trick or two! YOU'LL LEARN Google can tell if you are using stock photography or not Google Vision AI can determine an image object, relevancy, and topical associations Use your own original photos and graphics whenever possible on your web pages Optimize your images for proper size Optimize your images for maximum loading speed Take advantage of alt tags and file name to benefit your SEO efforts Here is the transcription from [...]

Learn How To Optimize Images For Web Speed and SEO Benefits – 0482020-02-19T09:15:07-06:00

How To Optimize Your Web Page For A Keyword A Basic Overview – 047

Basic Best Practices For How To Target Keywords On Your Website Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode, we'll walk through the basic block and tackle what you should focus on how to optimize a web page for a keyword or phrase. YOU'LL LEARN To have a successfully optimized page, you must not skip the basics of keyword targeting Getting your keyword into the URL of the page is great if you can do it Be sure to incorporate your keyword phrases into your headings Develop the page content on purpose with the keyword and related phases in mind Adding images with file names and Alt text that uses your keyword is ideal To be targeting the keyword, you must be mentioning the keyword on the page Here is the transcription from Episode 47 How To Optimize Your Web Page For [...]

How To Optimize Your Web Page For A Keyword A Basic Overview – 0472020-02-19T09:10:18-06:00

Create A Website Content Strategy And Get Help Making New Content For Your Site – 046

Develop A Content Strategy For Your Website Which You Can Easily Delegate Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts! YOU'LL LEARN You must do keyword research to identify the proper phrases to target and incorporate into your content Write pages that answer common questions your customers are asking When you type pages, use the tone of talking to the customer directly Determine the frequency you can stick to for how often to put out new content Determine the size of the page (how many words needed) depending on the market and niche you are in Use in-sourcing to delegate content creation to people on your team Use outsourcing to hire freelancers or specialists to help [...]

Create A Website Content Strategy And Get Help Making New Content For Your Site – 0462020-02-19T09:10:47-06:00

Discover What Google My Business Categories Your Top Competitors Are Using – 045

Hack Your Competitors GMB Categories To Discover What They Are Using For Their Business In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of! The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings. The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice! YOU'LL LEARN Why it's important to understand your digital competition versus your historical competition How to search on desktop and mobile search to find out who your primary competitors are Look for competition who is dominant in the map pack Choosing your GMB category is very important for your visibility You can also choose multiple subcategories for your business too Learn how to view which categories your competition is using for their GMB When you look at a GMB you only see [...]

Discover What Google My Business Categories Your Top Competitors Are Using – 0452020-02-19T09:11:14-06:00

Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson – 044

Improving Website Speed For Wordpress Part 2 - Interview With Joe Anderson - 044 Joe Anderson of Metaphor Creations is back for part 2 in our discussion about website speed and optimization. We'll go over page caching for your website, to understand how a cache works, and how using a page cache plugin can speed up your website. We'll also dig into plugins, for what makes them great and what makes them dangerous! Keep your site running smoothly by following these best practices and helpful tips. YOU'LL LEARN What caching is and how to use caching on your website Use page caching to make future visits to your web page very fast for users Use Wordpress plugins to minimize your script and make your site load faster Using minimizing plugins can help but you must be careful and test your site afterwards When choosing plugins for Wordpress make sure you choose quality plugins from known developers If plugins are making your website slow, you can disable plugins to determine the culprit Keeping your plugins updated will ensure your site is free of errors eliminates security holes Here is [...]

Improving Website Speed For WordPress Part 2 – Interview With Joe Anderson – 0442020-02-19T09:11:37-06:00

Improving Website Speed For WordPress Part 1 – Interview With Joe Anderson – 043

Improving Website Speed For Wordpress Part 1 - Interview With Joe Anderson - 043 Joe Anderson of Metaphor Creations is back on the show this week, and this time we're talking about website speed. Specifically, we're talking about how to improve the speed of your Wordpress website.  This is part 1 of a two-part interview with Joe, and in this half, we're going to cover web hosting and using a Content Delivery Network (CDN) to make sure your web host and server is running as fast as possible.  Plus, Joe shares a discount for everyone on his Ditty Ticker plugin bundle for Wordpress! YOU'LL LEARN Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code "intrycksditty" Website hosting makes a difference in your website speed, especially for Wordpress websites Using a Content Delivery Network to speed up your website CDN stands for Content Delivery Network Here is the transcription from Episode 43 Improving Website Speed For Wordpress With Joe Anderson Part 1; Jesse Dolan: Welcome back to local SEO tactics where each week we bring you tips and tricks on how to help your business [...]

Improving Website Speed For WordPress Part 1 – Interview With Joe Anderson – 0432020-02-19T09:12:01-06:00

Setting Up Your Initial Posting Strategy For Google Posts – 042

Setting Up Your Initial Posting Strategy For Google Posts We're talking about the Google Posts feature within your Google My Business (GMB) listing this week.  Previously we discussed the various types of Google Posts you can leverage, but in this episode, we take a deeper look into the "standard" Google posts option.  This is a powerful method to quickly communicate to Google the primary services you offer and the geographical area that you wish to be found for.  Check out and put it into action, whether you are just getting your GMB off the ground, or if you're a GMB veteran! YOU'LL LEARN Use Google Posts to communicate to Google the primary cities you do business in How to identify nearby cities and neighbor hoods that Google will recognize How use Google Posts to communicate to Google the primary services you provide How to use these tactics to launch an initial content strategy for Google posting Here is the transcription from Episode 42 Setting Up Your Initial GMB Posting Strategy; Jesse Dolan: Welcome back to Local SEO Tactics where each week we bring you tips and tricks on [...]

Setting Up Your Initial Posting Strategy For Google Posts – 0422020-02-19T09:12:30-06:00

Getting More Reviews On Your Google My Business Listing – 041

How To Get More Reviews On Your Google My Business Listing For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Business listing.  Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough.  You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there.  If you can accomplish this, you will outpace your competition, improve your Google rankings, and get more business fast!  Check it out! YOU'LL LEARN You need a Google My Business Listing in order to get reviews on Google Be up front and help walk a customer through how to immediately leave a review in person Some customers may have "technology shame", not knowing how to leave a review and so they will not leave one Double the amount of reviews you are getting by being a little bit pushy and focused on getting reviews Getting more Google reviews can improve your visibility and search rankings Here is the [...]

Getting More Reviews On Your Google My Business Listing – 0412020-02-19T09:13:03-06:00

What Are Google Posts and How To Use Them – 040

Learn The Different Types Of Google Posts And How To Best Use Them In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business. Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing). There are four primary post types, at the time of this recording at least! Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts. We will explore what each one should be used for, the best practices for each, and what using them properly will do for your business and local exposure online. We will also talk about the new domain name and home for the Local SEO Tactics show! YOU'LL LEARN New domain name and home for the show at localseotactics.com What are the four main areas and types of Google Posts How to use Google Update Posts How to use Google Event Posts How to use Google Offer Posts How to use Google Product Posts Here is the transcription from Episode 40 What Are Google Posts and How To Use Them; [...]

What Are Google Posts and How To Use Them – 0402020-02-19T09:13:39-06:00