Google My Business Updates

How To Use Google My Business Descriptions, Services, Attributes, and More

Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online. In this weeks episode, we’ll review some recent changes and updates to GMB, plus some important areas you’ll want to take advantage of. Find out how to continually optimize your listing, increase exposure, and stay up-to-date on any new GMB updates in the future!

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  • New features that are available to use in your Google My Business listing
  • What you should do with the Google My Business description area
  • How using the Google My Business description can benefit your SEO and exposure
  • Overview of the new Services feature within your GMB listing
  • How to match up your website structure with your GMB Services
  • Best practices for Section names, Service titles, and Item Descriptions
  • When you should or should not show your pricing in the GMB Services area
  • Google has removed all anonymous reviews from GMB listings
  • The importance of, and tactics to get more reviews on your website
  • How to add users to your GMB listing so you can delegate tasks and updates
  • What are Attributes within the Google My Business listing
  • How to stay up to date with GMB news and updates directly from Google

Thanks for Listening!

Here is a preview of the transcription from Episode 24 Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users;

Jesse: Welcome back to Local SEO Tactics, Jesse Dolan with Bob Brennan.

Bob: Howdy.

Jesse: This week, we’re going to talk to you about Google My Business, one of our favorite topics. We’ve done a few different episodes now about GMB. This is going to be kind of a hodgepodge. We’re going to go through a few different topics that are relevant to GMB. Some of the more recent updates that have happened and some things you just need to be aware of. So without further delay, we’re just going to dig right in. First thing that everybody should be taking advantage of. We mentioned this a little bit in a previous episode. But the Google My Business descriptions are back.

What that means for you is you now have a spot within your GMB listing to write essentially a couple paragraphs about your business. As far as SEO goes, this is great. This gives you a chance to expand on what you do for a business beyond just your GMB title and your categories as far as the information you can put out there. You can type text for what it is you actually do. You don’t want to get crazy, you know, doing keyword stuffing on there and just what you do — comma, comma, comma. You know, keyword, comma, keyword, comma, like that or write a read an actual paragraph almost like an About Us intro.

Bob: I was going to ask you, should it line up with your About Us page? Because, I mean, if you’re this on About Us, and then you’re this on the description, does that cause conflict?

Jesse: Yeah, actually, great question. I wouldn’t say that it causes conflict at all. That’s probably great. One big thing with Google My Business and your website is having synergy between the two. You know, letting Google know, “This is my website. This is my GMB. This is what we’re doing,” and sending that same signal. If you want to just straight-up copy verbatim, copy-paste it in there, I think you’re completely fine because you get 750 characters in your description. So I guess depending on how big your About Us section is. But yeah, absolutely. If you get a well-written About Us, and you think that that really communicates what it is that you do, don’t be afraid to just copy that in there.

This is the one spot, again, outside of those other fields and name descriptors that you get to communicate that. So make sure you’re putting in there. Choose it wisely. List the services and the products you do, the area, geographic area that you represent and what you service. You might have to kind of wordsmith that a little bit. But this is great for SEOs. It’s just, again, one more way for you to send those signals to Google and all the public out there for what it is that you do, and hopefully, it’ll have a better rank on your GMBs. So check that out. It’s right in your … Log in your Google My Business and go to your info on the left-hand side.

Click on the tab that says info where you can edit your business name, hours, all that kind of stuff. If you haven’t done it before, you’re going to see a little tab in there now, a little field I should say that says description. Click on that and start typing away. Take advantage of that absolutely for sure. Another area you want to take advantage of … This one’s actually new. So the descriptions, that was something that was in there before, just to be clear.

Bob: Right.

Jesse: It had been there for a long time, and then Google took it away. Now, they’re putting it back out. If you log into your GMB and you don’t see it, don’t dismay. Maybe check back every couple weeks or whatever. You should see that again. They’re rolling that back out. Sometimes, they put an update to the GMB and it’s just, boom, everybody. Sometimes, it gets rolled out or phased in, so if you don’t see it, check back again. You’re going to see it eventually. In that same vein of how they roll it out, there’s another good one called Services.

This is super cool. This is brand new. It’s pretty exciting. Yeah, it’s really exciting, and this is something you might not see yourself yet either. So the same kind of logic there. If you’re logging in, you’re like, “This is cool. Let me take advantage.” If you don’t see it, again, check back. It’s going to pop up. This started rolling out about, right around the beginning of May is really when it started hitting. So, I’m sorry. I said May. March. Nope. Scratch all that. April. This all started rolling out at about April. So it’s still pretty new. Some people may not have it yet.

But if you do get in there, we’re going to give you a real quick walkthrough on what it is because it’s not, like the descriptions where it’s just one field and you put in information. This is something you can build what your services are. So, I’m not going to throw it up on the screen. I’m just going to walk through it. We will load in some screenshots if you check the show notes page. Give you a real quick tutorial with some screenshots for what this is. But we’re just going to walk through it here. So, the same thing. You’re going to go to the info area within your GMB. Scroll down. You’re going to see it right under where it says your website and your phone number.

There’ll be a button that says Services, add or edit items. If you click on that, first thing you’re going to be able to do is add a section. So if you think about the services that you can offer, we’ve talked before about maybe how to structure your homepage, like your main menu links up top. If you’re, again, an auto repair shop, it’s you do brakes, you do oil changes, transmissions, kind of things like that. Those are all auto repair, right? So you don’t have to have multiple sections necessarily, but just think about how you’re going to organize these because you get two levels to input this. First is sections and then the actual item.

So create your section. For each section name, you get 140 characters, so just think about what that’s going to be. I would treat that almost like an H1 tag or a headline. This is the name of a section that should carry some weight within Google. This is all brand new. So there’s not a lot of definitive answers out there for where does this show up? How does this show up? What does this even mean? At the time of this podcast recording, we don’t have all those answers. But here’s what we do know.

Bob: We’re speculating with a lot of this, right?

Jesse: Absolutely speculating. Here’s what I do know. This is new from Google, in your Google My Business listing. So, take advantage of it, like we always say.

Bob: But one would assume that this is tied in, again, with the structure of your site. So this, the service listings, that’s an opportunity again to list your rates or your specials or whatever it is that you do. So if it’s a transmission flush for $9.99 or whatever the deal is, but it has to somehow, again, tie in with your site, with the structure of the site, is the purpose, right?

Jesse: Yeah, just like we talked in a previous episode when you choose your categories. Those should be tied in your website using those as keywords. Really, we’re thinking the same logic here exactly like you’re saying. These sections and then the services that you’re going to list within each section should match up with what you’re putting on your website and just continuing to send Google those signals and sinking your GMB with your website. Until something proves otherwise, we have no reason to believe this would be any different than that. It’s put out by Google. In your GMB for the purpose of understanding more what you do.

Link that up with your website. Have it be that same content and same structure. So, again, 140 characters for your section name. Put it in the section. Then you can add an item. These items, just like, Bob, you were just saying, you can actually list the prices right in here too. Now, you don’t have to. It’s optional. Maybe if you want people to call you so you can sell them on that price or-

Bob: Sure.

Jesse: … talk them up or upsell them, whatever. So if you want to hide the price, you just leave it blank. You don’t have to input a price, but you can put the name of the item. You get 140 characters for that as well. I would say on these too, just a little, kind of how you type it out, typography here. Structure your section names and your service titles using … Capitalize the first letter of each word. Don’t write it like a sentence where you’re capitalizing the very first letter and then go and lowercase all the way through. Capitalize the first letter of each word. Just in case they start showing these, let’s say it’s in the map pack.

Everybody has their items listed in here. You want yours to pop out. That’s kind of true of really writing any headline or title anywhere in your website or in Google My Business. Follow that same structure here. Just kind of a best practice of what we think.


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