Developing A Successful Strategy For Posting On LinkedIn with Michael Ivy – 163

Michael Ivy: But it’s also has a huge business presence, especially on LinkedIn. I mean, LinkedIn is the professional social media network.

Jesse Dolan: Get out there, get on LinkedIn, start posting, get engaged, and grow your network, to grow your net worth, like Michael is saying. And overall this will come back to your local SEO as well, with building your brand, building your entity getting those mentions. People are going to see you or your brand on LinkedIn, through a google search.

Welcome back to local SEO tactics, where we bring you tips and tricks to get found online. I’m your host Jesse Dolan, joined today with Michael Ivy. How’s it going, Mike?

Michael Ivy: Hey. It’s going pretty well.

Jesse Dolan: So, we’ve worked together for a while and we were trading some emails and then just talking about jumping on here to do an episode and he gave everybody quick background. So Michael, you’ve been working with us here. Intrycks came on board initially working on Google My business slash Google business profile, SEO, things like that. For us, you were a specialist in that arena, but generally speaking, you’re digital marketing, kind of more largely right? Google business profile, web SEO, websites, social media, things like that. You don’t have 25 years of experience, which if anybody’s watching on video, if they try to guess your age, they may be accurate. If they’re listening on the audio, they may think that you’re 45 with some of the wisdom you’re going to drop. Right. And how you come off. You’ve always been just personally super impressive to me.

Michael Ivy: Oh. Thank you.

Jesse Dolan: But what you lack in decades of experience, I think you more than make up for, in talent for creativity and just kind of getting it, right and pulling all this stuff together.

So I was excited to talk to you about coming on, to talk about some social media stuff here. Right. Which is what we’re going to dig into and particularly within LinkedIn for businesses.

Michael Ivy: Yeah.

Jesse Dolan: And I’ve been watching you do what you do on LinkedIn for a while, and you craft some amazing posts. You engage with a lot of people and kind of like when you talk with SEO, you can tell that when you’re crafting your posts on LinkedIn, you do it with intent, right. You’re not just like quick whimsical. Like what should I do today? Real quick type of few things, boom, hit post and I’m done. I’ve put my obligation out there for my post today. You craft it, right. And you’re doing it for a reason and not just to put it out there, but to advance some other agenda item or business initiative, right.

Or relationship or whatever it is. And I think that’s very creative and you’re kicking butt on it. So we thought it would be great. You and I, as we, for you to come on and talk to our audience here, everybody listening for local SEO about LinkedIn and social media, right? Because it’s not a direct SEO ranking factor, but it is something everybody out here listening as business owners or marketing managers or professionals, whatever it is, SEO is a channel for traffic, for your business to grow. So social media and within social media, LinkedIn is a pretty good business to business platform. So we wanted to talk about that as ways to drive business and use LinkedIn. But also I want to mention everybody real quick. There is a tie in to SEO, not like I said, from a direct ranking factor, but as Google and all big tech and search engines and algorithms get more advanced, everything that’s online kind of becomes a bit of a factor right in your entity, your brand as a business.

And so being active in social media, Google will see this right. Google will know, and we actually get proof of that in the knowledge panel that we see, if you, anybody out there listening, if you do a brand search for your brand, you should hopefully trigger the knowledge panel, which is going to be kind of the right hand column on Google that features your business. And a lot of information about your business. Bulk of which if you’re a business is going to be pulled from your Google business profile and what you can put in there. But then it’s also going to pull in, which is getting to my point, your social profiles, as long as it can find them and know that they’re part of your business and your brand, I was going to pull your social profiles in and even pull in some features like how many reviews you might have on Facebook or things like this.

And the reason I’m been saying this, and we talked about this on our show back in episode 107. The reason this is important to know is because there’s not a spot for us to input Facebook or LinkedIn or YouTube and things like that in the knowledge panel or in the Google business profile, Google’s pulling it in. And that gives us proof that they know, and they watch and they see, and they connect to these brands. So long story short point on this for Mikey being on here, I called you Mikey. I said, I wasn’t going to call you Mikey. I was just going to stick to Michael being that this is very external, right?

Michael Ivy: Yeah.

Jesse Dolan: But the point is being active in social, doing it the right way. And if you’re going to do it, doing it with intent in crafting and having a strategy is important for your business does matter for digital marketing in SEO over the long haul and is just something that again, can help grow and drive your business. So with that kind of context to the episode and prelude to it all, Michael, thanks for coming on. And let’s dig into what you’ve kind of compiled for us on how to get familiar, understand, and then craft some good posts and get some engagement within LinkedIn. So without further ado, Michael Ivy, Intrycks team member and digital marketing expert here, let’s dig in. So where do you want to start, Michael?

Michael Ivy: I think I want to start off first with the importance of social media or the relevance of it. I mean, a lot of times as business owners, you can think that social media is kind of like the Instagrams of the world, like Instagram models or people just posting their ice cream or cat videos or catching up with the family or something like that. But it’s also has a huge business presence, especially on LinkedIn. I mean, LinkedIn is the professional social media network. So once you take that out of your head of thinking that social media is for those types of people, you got to think differently. It’s also for businesses and people do business on LinkedIn and other social networks all the time. So I think that’s the most important thing is to change your mindset and think for business.

Jesse Dolan: I got a question for you in that. Do you think a lot of businesses out there, because I think a lot of people have a LinkedIn profile, right. And then businesses have one as well as individuals. Do you think they’re using it from more lurking and consuming and watching, but not posting? Just because of kind of what you’re saying. Myself, I know I’ve got a huge network, but I don’t see like 500 plus people posting every day. Right. I can imagine it’s a pretty small percentage of the people actually engage in and posting out there. Do you think that’s true? And why do you think that is? People just maybe for what you’re saying, they think it’s just irrelevant or what’s your thoughts?

Michael Ivy: Yeah, I think it’s true. I mean, a lot of times I’ll be surfing on LinkedIn or Facebook too, for example, and you can look at people’s profiles and they may post like one time or a lot of times on LinkedIn, it’ll say haven’t posted lately. So you can see that they have a profile. So if you look them up, they’re going to pop up, but they’re just not posting or engaging. So it just looks like their profile’s dead or maybe they’re out of business or something like that. So I would say what keeps them back from doing that is the time investment, because it takes time to go into LinkedIn or into Facebook or some other social platform and write out a post that’s interesting and engaging and valuable and then send it out to your network. And it’s also important to build that network. So that’s another time investment as well, connecting with people, engaging and building relationships. I think it’s the time part of it that creates the biggest hurdle for people engaging on various social platforms.

Jesse Dolan: That makes a lot of sense, especially if you’re not comfortable or familiar with it right. The time seems…

Michael Ivy: Oh exactly.

Jesse Dolan: … like it’s even more than it probably is. Because you just don’t know what you’re doing. Right. We’ve all been there. Whether it’s something around the house, fixing something or learning a new programming language or whatever, figuring out to craft a post on LinkedIn.

Michael Ivy: Yeah.

Jesse Dolan: Well help us with that. How you going to break this down and make it not as intimidating for everybody?

Michael Ivy: Yeah, sure. So I’m going to break down pretty much the most important or the most powerful way to craft a LinkedIn post. Right. And that’s called the AIDA framework. So AIDA is A-I-D-A, it’s an acronym for Attention, Interest, Desire and Action. Right, so AIDA.

Jesse Dolan: Okay.

Michael Ivy: And essentially what you want to do when you’re crafting a LinkedIn post is to first stop the scroll, right? Grab the attention of that person on LinkedIn or on Facebook or wherever you’re posting. Right? So that could be via graphics, colors, images, videos, whatever it is that you choose to post, the idea is to have it grab the attention of that scroller, right? So you’ve gotten their attention, the A of AIDA. Next you’re going to generate interest. So what’s interesting about that post, for example, if you’re a roofer, you might be like, “Oh, we offer 0% financing”.

That’s pretty interesting. Right? It’s like, “Wow, that’s cool. I don’t have to pay interest”. So boom, you grab their interest. You have the eye of the I of the AIDA. Next you’re going to pull their desire. Right. So tugging on what that customer wants. So say that customer is looking at an auto repair shop and you’re tugging on their desire for the need of a quicker service. All right. We offer a one day turnaround, 24/7, 365, whatever it is. Right. So, that’s the desire. “Wow. I need my car fixed today. Right. I need to get on the road tomorrow”. So, that’s important. You’re pulling on that desire. And then next you need to initiate an action or a call to action. That’s the last A of AIDA. And that’s getting the customer to do something, right. So if it’s going to be okay, that auto repair shop, for example, have a one day turnaround, call us within the next, 24 hours and guarantee your car fixed by Friday, something like that. Right?

So you get that customer to then go into your lead funnel or get interest or something like that. Basically contact you and start that process to the initial or the final sale. Right. So that’s the whole point is to first grab their attention, then get their interest, tug on their desires and then give them an actionable action. Right. Something for them to do.

Jesse Dolan: I like the way, Mikey, you’re breaking this down and hope everybody’s either right in that acronym or play it back later. Cause I think what’s interesting here is you’re saying this, I’m like… I was following along with you. And I had like this thing in mind, but then as you’re going through each, the A-I-D-A, I got into the trap of my thing being like, it worked for a couple of those. Right. And I think a key as you’re going through your example is the attention, the interest, the desire, those three things, the action is a little bit different psychologically for me. But those three, I think you got to make sure in your post and your message, whatever in your thought, those are three different things, right? Like the thing that grabs the attention can be related to whatever their interests or desires are, but those are slightly different emotions, all around a similar topic you know.

How do you do elicit all that? Like you’re talking for auto repair. Yeah man, grab your attention with some kind of graphic or image or something, whatever to interrupt you. But then my interest is that I get my vehicle fixed. Now my desire is to get it fixed today. Right? Like that’s… You’re hitting that next level of that same topic. And I think for everybody, I, myself, just playing along with you in my mind, got stuck in that trap of, “well yeah, isn’t that interest in the desire or the same thing”, but as you’re going through it, I think you got to tease that out a little bit more. Right. Like really get into what that word means. So yeah. That’s a nice little acronym. I mean, I know you probably didn’t invent that, did you? Or?

Michael Ivy: No. No. I learned that.

Jesse Dolan: We got to give you credit if you did, but yeah. A-I-D-A. I’m all about acronyms and little hacks and little cheats, right. To do stuff, especially again, like we said on the front side, when you don’t know this or experience in it, having some kind of framework to help you along really can save a lot of time. So sorry to interrupt you. But I just wanted to kind of point that out to everybody. I thought that was pretty, pretty valuable and helps keep these four points A-I-D-A separate right as an exercise. So cool man, what else you got?

Michael Ivy: Yeah. So, I guess secondly, we’ll kind of break down a full post. So for example, say you create a post that’s using the AIDA framework and you want to go ahead and test it out for yourself. So I’m going to use waking up for an example. Okay. So say I’m going to grab the attention in the first sentence. So I write out how would you like to five X your life, right? Most people. Wow. That’s super interesting. I will love how to do that. That’s going to stop the attention five X in your life. Right. Everybody wants to improve product productivity. Right. And so next I might grab their interest, right. Without spending any money or doing anything extra whatsoever. Right. So people are like, wow. So I don’t have to spend money on this. So it’s not like a course or some guru trying to grab my attention and I don’t have to do anything extra, because I’m slightly lazy, but I want to improve my productivity.

Right. So I don’t have to do anything extra. So I’m grabbing their interest. And then the desire, right. It’s called getting up early. Right? So, people desire to do more in their life. They want to be like the big businesses of the world and the Jeff Bezos and the Bill Gates and wake up at 5:00 AM and be super powerful and productive and stuff like that. So you’re grabbing their desire. Right. And then next it’s going to be having an action. All right. So if you want to have all these things in your life, go ahead and download my ebook on how to wake up at 5:00 AM. Join the 5:00 AM club, 10 actionable tips on how to wake up at 5:00 AM and not be tired, something like that. Right? So boom, you grab their attention, you got their interest, the desire, and then the action. So that’s a breakdown of a post for someone. Maybe they offer a waking up course or something like that. But that’s how it all breaks down in a visible way.

Jesse Dolan: Hey everyone, just a quick message about our free SEO audit tool on localseotactics.com. And we’ll get right back to the show. If you haven’t taken advantage of it yet, go on out to localseotactics.com/freeseoaudit, or look for the yellow button up on the top, right corner, click that. And it’s going to take just a couple seconds. You enter in the page that you want to optimize what you’re looking for the audit to score against. Enter in that page, enter in the keyword you’re looking to get optimized for and enter in your email address, click the button. And it’s going to take you a few seconds and then it’s going to send you off a PDF report via email.

It’s a great report. It’s going to kind of give you an overall score of some vital SEO areas for that page and for your website at large, even though it’s auditing this page, that’s going to tell you some of the good things that are happening, some of the bad things that are happening too, and give you basically a checklist of some things that you need to show up and what you can do to improve your SEO for that page.

For that keyword that you’re auditing. Now you can use this as many times as you want. You can do multiple keywords, multiple pages, multiple keywords on the same page. You can even use this to check against your competitors, right? If you want to do a little reverse engineering, see how they’re scoring for a certain keyword, what they may be doing good, that you’re not. And some things you improve there. So lots of different ways to use it completely free. Again, go on to localseotactics.com/freeseoaudit, or look for the yellow button in the top, right corner of the website.

And this can all be, as you’re saying it too, like this isn’t like a giant paragraph of information, right? This is all in one quick post like that you could get in just one quick scroll on your phone or even a fraction of that scroll, just making sure that, that post contains these elements or elicits these emotions. Right. And responses.

Yeah. It really doesn’t sound all that complicated, to craft it and to do it when you get a framework like that. So yeah, like your example. And I think again too, that the offer at the end, the hook, the action, that has to definitely be compelling too for everybody. Right. Cause that’s to be clear we are talking about where posting on social posting on LinkedIn is important for your brand, for your entity, long term kind of for SEO in that regard, but let’s make no mistake. We’re trying to get actions off of this post, right? Like it’s not just like a SEO byproduct type thing we’re doing here. It’s like, no, if you’re going to post on LinkedIn, we’re trying to hit the target audience and trying to get people to respond and take that action. So we shouldn’t dismiss that or gloss over that part. That has to be compelling too. Yeah. This is good stuff. What’s next in the process, Michael.

Michael Ivy: Yeah. So I guess before I go ahead and move on, I want to make sure that it’s clear that this AIDA framework works best for LinkedIn. So you can use this AIDA framework in videos for TikTok, or you can use it on your post for Facebook. You can even use it in your images or something like that. But the AIDA framework for the text amount of the post works well for LinkedIn. Right. So that’s important, as well.

Jesse Dolan: Interesting.

Michael Ivy: Yeah. But a lot of times you can post all this type of content or something like that, but maybe you’re not getting it any engagement. And that’s another critical factor right. Of posting on social media is you need people to comment and like, and repost and share and different things like that.

Jesse Dolan: Sure.

Michael Ivy: Right. So there’s no point posting if nobody’s seeing it or the only like, is your mom or something like that. Right. So…

Jesse Dolan: Are you talking at me or that’s just an example? I feel like that was kind of personal man.

Michael Ivy: That’s an example. That’s an example. Yeah. But getting engagement is a difficult thing sometimes, but a way to do it better, get some quick results are a couple of different things. Right. But the idea behind this, or the unifying theme behind trying to get engagement, is remember this, you got to give, give and give, and then you receive, okay? So you can’t just go onto LinkedIn and expect people to give you likes and give you supports and share your posts. Right. First you have to do that to them. So find people that you want to engage with. Okay. It can’t be artificial. It needs to be valuable. You need to actually be interested in what they’re posting and then go out and like their post, repost their content and comment with valuable two to three sentence comments. Right. It’s visible. Even better if you’re the first one to comment on that post. Right?

Jesse Dolan: Sure.

Michael Ivy: So you got to give, give, give, and then once you start building that relationship with that content creator, they will do the same to you. Right? So that’s the first step is to start giving out on LinkedIn, start engaging yourself while posting your own content. And next you’re basically going to go through some sort of formula, right. And I’m going to break that down for you. This one doesn’t have an acronym, but it’s pretty easy to remember, right. So what you’re going to do first is find people in your industry or parallel industries. So for example, authors might connect with publishers or roofers might connect with plumbers and they’re going to follow their content and they’re going to like their posts and different things like that, same example. And then they’re going to follow their profile. They might connect with them on LinkedIn. They might send them a friend request, whatever it is you end up doing.

And then you’re going to go ahead and go through that process of liking and giving valuable information. Helpful if not additional information to the post. So if say someone wrote a post on, for example, five tips to have better productivity in your life, same example. And then you might add on a six tip, “Hey Tim, this is an extra additional tip that I learned myself”. And Tim’s like, “Wow, thank you for that, Michael. I’m going to go ahead and remember you” and whatever, whatever, so had that as well. And then rinse and repeat and do that every single day that you’re posting content before you post go ahead and give, give, give, and then receive over time. So that’s the formula.

Jesse Dolan: So you mentioned, you mentioned to do this every day as you’re posting content.

Michael Ivy: Yeah.

Jesse Dolan: And that’s something I was going to ask you on and you know, whether people are posting every day or once a week, but I think the point I wanted to tease out with you is, that engagement process that you laid out that doesn’t happen today. Right? I mean, this is like, you’re chipping away at that, this week you’re starting to identify and get connected. And then like you said, you’re doing the liking and the sharing and stuff. And then ultimately it’s coming back to you. But again, not later today, not even tomorrow, right. That’s a bit of a process and easy to piggyback on when you’re jumping into LinkedIn to post, then take a few minutes to kind of do that cultivating, like you’re talking about to develop those relationships.

Because again, back to your original point of time. Yeah. I think if people are in here, right, business owners, marketing professionals, busy, wearing seven different hats every day. So when you’re in the mode for doing LinkedIn, kind of have your bullet points of I’m going to do the post and then yeah, where am I in that process, Mikey outlined for developing engagement in your relationships and just keep chipping away at that. Right. As you’re getting in there in your regular routine. So yeah. Interesting.

Michael Ivy: Yeah. And then I guess two follow up tips on that is. One way to have that time in order to do that is to set a block in your calendar for networking, right? So you’re going to set, it could be 30 minutes, that’s really all you need and you create a post and then you engage for 15 minutes or something like that. If it takes you longer to complete a post, then it takes 20 minutes and then you’re only engaging for 10 minutes, but you’re adding that time to your networking opportunities. Right. So you’re actually gaining traction over time. And then also you got to remember that it does take time.

So for example, for me, let’s say three months ago, I wasn’t getting much engagement on LinkedIn and I started doing exactly what I’m telling you about. And the traction started to build. I mean, if you look at my profile, there’s a good amount of posts in there that are getting some great engagement. One last week got like 978 impressions, 24 comments, 24 likes something like that. But three months ago there was nothing. So it works. It just takes time and a little bit of investment.

Jesse Dolan: And it makes a lot of sense. And if, again, it’s not a silver bullet, this is not a get rich quick scheme, right. Just like anything else, we’re building something, for the long haul. And really if we’re trying to win this digital marketing game in general, I mean, that’s what it is building your brand, building your entity. There’s no quick shortcut hack here. I’m sure there is if you got enough money. Yeah. I’m sure there is. Right. But just for all of us, regular folks running businesses out here. Yeah. Just be prepared that it’s going to be a process and I wouldn’t call it a grind because like you’re saying, if it’s a half hour, once a day, once a week, depending on how hard you’re going to hit, it’s just more of the discipline, than anything else to see it through. So great tips so far. What’s next on leveraging LinkedIn here for everybody.

Michael Ivy: Yeah. And I think probably last thing on the actual getting engagement is to one extra bonus thing you could do is once you start engaging with people, go ahead and tag them in your post. So for example, if you’re engaging with all these plumbers and all these authors or whatever it is, you’re engaging with, go ahead and tag them after you’ve given them value. So be like, “Hey Tim, I wanted to get your thoughts on this post I just did” or “Hey Tim, what do you think about improving your productivity?” Right. And then Tim’s more likely that he’s going to get a notification to go ahead and engage in like on that post.

Jesse Dolan: And, when you say that, are you tagging Tim within the post or are you dropping a comment after the post?

Michael Ivy: Dropping a comment.

Jesse Dolan: Dropping a comment. Okay.

Michael Ivy: Yep.

Jesse Dolan: Interesting. And you could do that, I imagine, like you said, you post something and then you tag Tim in short order, two months later, if you meet Tim for the first time or get engaged with him, I imagine you could go back and be like, “Hey Tim, I put this post a month and change ago, but I thought of you today” boom tag him. And that content you created previously, as long as it was relevant to a new relationship or new contact, you could tag him in a fresh comment on there. Right. And, bring him back to. So just a random thought not part of what you discussed, right. Or any kind of an official Michael branded plan here, everybody. That was just an aside comment from me. Just kind of thinking out loud. So that’s good stuff. You got anything else, Michael? Just for this kind of overall topic here of crafting good LinkedIn post, leveraging it, getting engagement, anything else people should kind of in a 101 entry level type deal here, without getting to advance anything else we should take of this and get working on it?

Michael Ivy: I think the last thing would be is how to calculate the ROI of engaging on social media. Right? Cause that’s a lot of times what business owners are thinking about. What I think about is how do I calculate my return on investment, right? What am I actually gaining from doing any of this? And I think you got to change your mindset with that too. Cause it’s not only, you’re going to be getting thousands of leads from engaging on social media, depending on how you do what you could, but that’s not what we’re talking about, but how do you calculate getting an ROI from that. And I think what you got to think about is your network, right? So if you’ve ever heard the saying that your network is your net worth. So what that means is that the people you’re connecting with directly correlates to how much money you’re making and not from leads or different things like that. But from building relationships with people, getting your name out there.

Jesse Dolan: Sure.

Michael Ivy: Improving your brand, getting tips from other people that are outside your lane, or maybe they’re running parallel. Right. And you’re building that network with those different people. So the ROI from investing in SEO, doesn’t come in the form of leads or in the form of direct monetary value. It comes from the people and relationships that you’re building over time, right? That network that you’re going to build on LinkedIn or that network you’re going to build on Facebook or that following you’re going to build across social media. Right? So that’s the value that comes from posting. Starting posting on LinkedIn tomorrow or whatever it is you do. And then engaging, starting building those relationships and do that over time.

Jesse Dolan: And of course, you can directly make money promoting something. I’m sure people can directly attribute the actual financial profit ROI to it. But you bring up a great point. It reminds me of a phrase I stole from Bob Brennan co-host and business partner here years and years, decades ago, which is, “if you want to be a good golfer, you got to hang out with good golfers”. Right. And kind of same thing here is what’s your peer group, what’s your network, right? Like you’ve got to associate with whatever it is you want to have happen to a talent to trade a thing. Makes a lot of sense here in the digital space as well, right? Even if you’re never going to meet these people in person they’re in this sphere of influence this network and then a peer group for you, down the line that you can tap into or be tapped yourself.

That is a great point. And I think something that a lot of people probably don’t think about for what the value is of this, right. We think in marketing so linear, like we’ve got a product they need to sell or a business they need to grow and how can I post or get a high ranking in Google, whatever, to sell more of that thing right now, like such a direct deal. The network building, the long haul, the relationships, is a hidden part of that ROI. And I really like how you brought that out. That’s something everybody should kind of think about a little bit. I think it’s a great point.

Well, I know there’s a lot of people out there who have profiles, maybe don’t have profile on LinkedIn, and if you don’t, that’s the first thing you should do before you can take Mikey’s advice here, but you know, if you’re out there and if you’ve been thinking about doing this or maybe you have some people on your team that you delegate to do social media and you’ve talked about LinkedIn, I think this is a great episode, a great primer for everybody to play back, share with your team and just talk about, what’s our strategy? What are we going to do? Michael laid out an easy playbook, one with an acronym one without which is okay in SEO, in digital marketing, we love our acronyms. Like everything’s got a three or a four letter acronym. So I’m sure somebody can tease me out for that too.

But in all seriousness, get out there, get on LinkedIn, start posting, get engaged and grow your network to grow your net worth like Michael is saying. And overall, this will come back to your local SEO as well with building your brand, building your entity, getting those mentions. People are going to see you or your brand in LinkedIn and do a Google search for it, right? Looking up, whatever Michael’s auto repair. So there’s a lot of ways this is going to come back and help you outside of LinkedIn as well. But if you’ve been thinking about it, kicking around or even just been intimidated and pushing it off, hopefully this could inspire you and spur you to jump in there. Take some action and start playing around with LinkedIn. I guess you really can’t. If you’re not doing anything, you can’t get any worse. Right Michael, like somebody gets in there and try…

Michael Ivy: Exactly.

Jesse Dolan: … You’re just spending some time, right. Again, you’re investing some time is the big thing. So Michael, any other closing thoughts or final things you want to share with everybody related to the topic?

Michael Ivy: Yeah, I would say just really, it’s I guess a recap, is that social media is like the foundation a lot of times with your business. So it correlates right next to your website. Right. So it’s what people first see almost like a top of funnel. So what you’re doing is just improving that funnel. Right. You’re also widening it. So you’re getting more engagement and getting more clients and things like that over time. Right. But building that foundation a great brand foundation of your business. So I think that’s really what you got to think about is that you’re building your business over time through engaging with people and building relationships, just like with your website where you’re trying to rank it with SEO and get more direct local clients. This is the same thing in a different way.

Jesse Dolan: Spot on, man. Really appreciate jumping on here, sharing this with everybody else, with everybody else. And I think in future, we’ll get you on again and do this. Right. We’ve kind of talked about that. It’s not a one off deal and we’ll try to get a little more advanced, start kind of leveling it up with each one. As we go here. If people want to reach out to you, where can they find you? I hope you’re going to say LinkedIn and share your LinkedIn information with everybody.

Michael Ivy: Yes. Yes.

Jesse Dolan: How can they do that?

Michael Ivy: So you can just go into LinkedIn and just type Michael dash Aspyr, A-S-P-Y-R.

Jesse Dolan: And what is Aspyr? Go ahead and tell everybody, what is Aspyr?

Michael Ivy: Oh, Aspyr is my own personal agency that I run. Of course not correlated with Intrycks. We’re not connected. It’s just my own little side hustle that I like to do and learn, and then test my different things. But Aspyr marketing is my own agency.

Jesse Dolan: And if you guys want to consult with Michael, talk social, LinkedIn and other stuff, I think you’re going to be happy that you did. One of the brightest people I’ve ever met around period. And it’s a pleasure to work with and it’s just crushing it. So you’re going to, you’re going to be doing well, if you get engaged with Michael here. So reach out to him, Michael. Thanks for coming on. We’ll get you on to some future episodes and I hope everybody out there listening today is going to take some action, jump on LinkedIn and get going on it based off your inputs and your advice. So cool. All right. Thanks Michael. Everybody else.

Michael Ivy: Thanks Jesse.

Jesse Dolan: See you then.