About Google My Business (GMB)

What is it?

Google My Business is a free tool that allows you to promote your business and manage your online presence. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.

Benefits of Google My Business

Manage your information

Manage the information that Google users find when they search for your business, or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.1 When people find your business on Google Maps and Search, make sure they have access to information like your hours, website, and street address.

Interact with customers

Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Understand and expand your presence

Find insights on how customers searched for your business, and where those customers are coming from. You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. When you’re ready, you can create and track the performance of Smart campaigns to spread the word about your work.

Get customers with a great Business Profile

You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.

Give customers more ways to reach you

Your customers are ready to connect – by calling, messaging, or leaving reviews. Now, with more ways to transact, you can do more business.

Example of a Google My Business Site

GMB Example
GMB 2

Is Your GMB Optimized?

Use our FREE GMB SEO Audit tool and see how good (or not) your GMB scores, and if you have any room for SEO improvements on your GMB!

GMB SEO AUDIT