Here is the Transcript for Episode 85
Caleb Baumgartner: Hi folks. This is producer Caleb Baumgartner with another edition of Local SEO Tactics, where we bring you tips and tricks to get bound online. If you’re struggling to create actionable goals to improve your SEO, this episode will help. Today, Jesse and Bob will walk you through the tools to help you see where you rank in certain areas for SEO, and allow you to create focus areas for growth and expansion. Additionally, while our SEO courses are closed for beta testing, we have opened a waiting list for when the courses go live, go to localseotactics.com/courses to sign up to be notified when enrollment begins. Early adopters will get a special bonus. Our courses are open to agencies, clients, and more so if you’re looking to improve your SEO practices, we can help. We’re also taking questions for an upcoming schema based episode with schema expert, Terry Samuels, go to localseotactics.com/schema to type in your question to get an answer from an expert. Thank you for choosing Local SEO Tactics and enjoy the program.
Jesse Dolan: Welcome back to Local SEO Tactics, where we bring you tips and tricks to get found online. I’m your host, Jesse Dolan here with Mr. Bob Brennan.
Bob Brennan: Cheers.
Jesse Dolan: Tea in hand, it’s about that time.
Bob Brennan: That’s right.
Jesse Dolan: About that time of the day. I always like too how you hide the whiskey in the tea glass and tell everybody it’s tea, that’s…
Bob Brennan: I try to be sober. It’s the Irish in me.
Jesse Dolan: Yeah, no, I’m just kidding. So we were just talking before we hit record here, Bob, that… so this is beginning of March timestamp, 2021 for everybody pandemic not over, but I think we’re all getting a little cabin fever on this thing. Seeing some things released, like you were just saying Texas opening it up for better or for worse, that’s not the argument here. But maybe there’s light at the end of the tunnel and I what does that mean, right? For the marketing world, some pretty exciting stuff to stay tuned for writing. And keep your fingers crossed for the future.
Bob Brennan: Yeah. And I would say, sorry, the tea hasn’t kicked in yet, but I would say, yeah you need to think proactively stay positive. I can’t imagine the brutality it’s been for the hospitality business, it’s just got to be… applaud you for hanging in there but the light is coming, it’s the end of the tunnel. And I would think part of the reason that for instance, Texas has gotten rid of their mask, mandatory mass deal. Well, for Texas, it’s a big spring break situation, right? It’s a huge industry for them and then likewise for Florida I don’t know where their stance is at this point, but the point is start getting things ready in terms of your pages or whatever it might be for your website that says, Hey, we’re at… government’s law in full capacity, come on in. We got room for everybody, anything and everything that pertains to that.
If you’re a bar, same thing obviously. But yeah, it’s time to think get ready and I would think, we’re recording this, I think the 4th of March or whatever the case is. So I would think by gosh, end of March you’d be seeing most States opening up. And by probably mid April, most States getting rid of a mandatory mask. You get the idea here that between herd immunity vaccination and let’s just talk about what we think the tip, at least in my mind, the tipping point is in my…
I talked to Courtney here next door, he was telling me when you think about it, it’s really getting all the folks that are a high threat, the 70 plus year old people vaccinated once they’re vaccinated that takes care of the line share of things. Now that’s not to say you won’t get COVID, but more than likely you’re going to survive. So net-net is you’re looking at a roaring twenties situation coming up here in a couple of weeks. So I would get ready, whatever that means in terms of your website and everything to be forward facing and let the public know that you’re ready. And as soon as that switch is thrown, just boom, you’re there.
Jesse Dolan: Like you said, we’re not trying to predict a future if it’s a few weeks or even a few months, even if it’s four months out at some point we’re turning the corner here, right? And of going back not quite a year, but about a year ago we were talking about pivot for the Corona virus. What do you want to say? Because people are looking for curbside, they’re looking for delivery. They’re looking for contactless. This is the other side of the coin now where people are going to be going, “Hey, can I go in that restaurant now? Right. Can I come into your store.” As things open up in your state and your city, wherever you’re at and whatever the conditions, communicate that just like we communicated the other end of it for the last 12 months.
So yeah, super, super good advice, a very smart thing to start planning on and strategizing on. And as soon as that happens, get that out there and they make that a core part of your marketing message and also, yeah, we’re open up but here’s what we’re still doing too, right? Because I think we’re all getting cabin fever, getting ready to get out there. I know myself for our kids, our son’s basketball games.
We’re now allowed to have more spectators than we have had. And so the first time went in with my parents and some other people, you still got to wear a mask, right? But logically in convention and maybe my tea hadn’t kicked in to at the time, walking in with people, it just like, Oh, we’re back to normal and I wasn’t putting my mask on and get in there. It’s like, Oh dang, that’s right. This part’s released and better but this part we still got to do but I do think that mentally for me it was my head speaking towards the, man, we’re ready to just get back to normal, right? And not do these things. So we don’t all live in Texas. So a lot of us still got to wait a little bit, but it’s common.
Bob Brennan: Yeah. Yeah, I know. And I anticipate, I was supposed to go to China about this time last year for another business. And I’m already starting to plan for possibly this fall to go as all that opens up and is an opportunity there, so.
Jesse Dolan: So what we’re going to talk about today from the SEO side of things is a tool or tools that allow you to check your ranking on a map, a grid view. And the reason that’s important and ties in what we’re talking here Bob is, people are going to be looking, right? And searching for local things. Where can I go? Where can I eat? Where can I do this function or that product or that service. People have been looking for that there’s been no slowdown in searches necessarily. But the moral of the story is, again, you still want to be found. People are going to be looking for maybe searches restaurants that are open full capacity or just different things. And also comes back to getting found, particularly when we’re talking local SEO within the Google map pack, leveraging your Google map business and these tools we’re going to show today.
And if you’re listening right now, you’re going to catch some of this on the YouTube video. We’re going to walk through some of it and show some of it on screen. The tools we are going to talk about today, help you identify what your ranking is. Not just by checking auto repair Minneapolis, but looking at this node versus that node, right? A block over, six blocks over. How are you ranking based on the actual proximity and a local search? These really help you understand where you’re getting market penetration, where your competitors maybe infringing on you in a certain Northwest quadrant or whatever, and then what to do about it. So before we get into that, I’m going to mention a couple of housekeeping items here. Number one, our courses we’ve been talking about, been getting some great feedback.
We’ve got a lot of you out there listening that have signed up to be beta students on our courses. We really appreciate that, super excited about this coming out. We are… because it was so popular shutting down the beta signup. We still want you to join the waiting list, I guess, right? Is the best way to put it, you can go out to localseotactics.com/courses. And again, no longer sign up to be a beta student, but you can sign up if you’re interested in learning from us on these digital courses that are upcoming, you can sign up and get on the waiting list. And what we’re going to do is as soon as these courses are ready, you’ll be announced when the pre-sale goes on. Anybody who does sign up for our waiting list, we don’t have anything to find yet, but we’re going to come up with some freebies, a special bonus offers like I’ve said before, just like on Kickstarter, right?
If you get in on the ground level, you’re going to get something else on top of it that other people aren’t going to get. So going out to localseotactics.com/courses and just get on the waiting list. We’ll let you know more, let you know the exact courses we’re arranging from Local SEO, getting reviews about building local citations, all kinds of things revolve around local SEO and check it out, check it out. So I’ve been very happy with the success so far in the signups. And I hope that continues and looking to help a lot of people out there, so.
Bob Brennan: Yeah. Great group of beta students, incredible company of people I’m astonished at all the directions they come from, literally all over the world and bright, bright, bright people. So this will be fun.
Jesse Dolan: Yep. And both agencies like ourselves as well as businesses that apply it directly, right? So the actual small businesses or agencies looking to sell SEO and work with our clients. We’ve had a lot of beta students, a mix of both. And we’re anticipating that this course will be for really all of you out there. Whichever side of that you’re on. The information and the courses are just teaching SEO, not from an agency standpoint, not from a small business standpoint, but just from a implementation for SEO standpoint. So it’s really for everybody. Second thing I want to mention is Terry Samuel’s, if anybody hasn’t checked out the previous episodes we did with Terry going back, I think it was 70. What was it? Episode number 76 and 77 two-part episode with Terry Samuel’s diving into the basics of schema, what it is, why it’s important, what it can do for you.
Terry is committed to doing a few more episodes with us where he’s going to answer all your questions. So if you were intrigued by the stuff Terry was talking about, which we’ve had a lot of feedback, everybody loved it. You want to know more, maybe it’s a little bit of a mystical thing for you still. You’re not quite sure how to do it. Terry wants to tell you the answers to those questions go to localseotactics, excuse me, localseotactics.com/schema S-C-H-E-M-A. And just type in your question, there’s no audio recording this isn’t like the interests call-in questions that we talk about sometimes. This is just, submit the form. What questions do you have for Terry? What talking points do you want him to jump into? Anything like that related to schema, and we’re going to go through some basic, mid, and expert level sessions with Terry, really building on it.
So let us know what you want to talk about, let us know what kind of questions and challenges you’re having. And we’re excited for Terry to jump back on. He is one of the experts period in schema. So a great chance for you to get your answers from the man himself. So check that out and let us know. All right, jumping into the topic at hand today here. So what we’re going to do is a little bit of exposing ourselves a little bit of a test here. We’re going to be going into BrightLocal and I’ll talk about some other tools that can do what BrightLocal is going to do here as well. And like I said earlier, if you’re listening to the podcast, this would be a great time for you to jump over and check out the YouTube version of this, which we record at the same time. You can find them both on localseotactics.com because we’re walking through here showing the screen on what we’re doing.
Bob Brennan: Just a warning here for everyone. This is the dark side we’re showing you our underwear drawer. It’s got a heads up, but it’s good news, bad news. Bad news is you’re seeing our underwear drawer. Good news is over the weeks to come we’re going to change, literally walk through some changes and hopefully you’ll begin to see how we can change your position for all of this. So with that, I’ll let you continue. Sorry, Jeff.
Jesse Dolan: Yeah, no. That’s great. Let me expand on that even more, just so everybody knows we’re like that. Like I said, the cobbler with holes in the shoes, or the plumber with leaky pipes in the basement. We do have a website, we actually have two primary websites, localseotactics.com, which we mentioned, which is where this show resides. And then we have the agency website intracts.com. That is the site you would think that we make found for local SEO in our area, right? To get a lot of business doing local SEO. We’ve just never done that. Our primary means of getting new clients and new leads has been through referrals, word of mouth, certain industry verticals. And of course this show getting exposed to all of you out there. And we just have never really given it a lot of attention.
Our website has acted more as a brochure than any kind of lead generation device. And yeah, we’re going to just start experimenting and eating our own dog food as we like to say a lot of the times here. So we haven’t done this yet, by the way too, this’ll be on the fly. We’ll see how good we rank, how good these tools work for us. We expect to find some holes and some flaws. And as you say, Bob, we’ll be correcting those. And we’re going to try to come back revisit this, show progress, show what we’ve done, and hopefully get some better rankings out of it.
Bob Brennan: Yeah. The other thing people should know too is we’re… why we’re an agency, we have certain vertical niches that we’re very effective in, we work in. So trying get local business is not been a real high priority with us. So now we’re about to change all that.
Jesse Dolan: Yep. And one more asterix. We should find that this is pretty tough, right? If you’re going to try to rank for auto repair, you’re going against other auto repair shops that may or may not have people doing SEO. If we’re going to try to rank for SEO in a market, we’re competing against other people who do SEO. This should be a pretty, pretty tough thing, right? If we’re not ranking well, it should be pretty tough for us to gain some traction, gains and rankings because we’re going against other SEO’s other experts in other expert level fields. So first things first before you crack into it here, again, full disclosure, I’m going to be going through BrightLocal the reason I want to do that is we love BrightLocal. We are a BrightLocal affiliate, we push all of our clients through BrightLocal. It’s our main reporting dashboard.
Yes. There’s tons of other solutions. Some are better than BrightLocal in some ways, some are not as good as BrightLocal in other ways. So not going to get into why BrightLocal, why this, why that. This is what we like, this is what we know. This is what we use, and it’s what we rely on. They just released a new tool, which admittedly, they’re pretty late to the game. This thing that we’re going to walk through has been around for years. Other competitive products are doing it and in some ways they may do it better. They may do it worse, but we’re going to experiment, we’re going to show our rankings through this tool and BrightLocal and then follow up later, like you said. So before I do that first, I’m going to point out some of the other ones that are out there in addition to BrightLocal.
Something that we had used previous to BrightLocal releasing this is our Local Falcon, which you can see here. And all of these tools, what they’re going to do is we’re going to plug in our website. We’re going to plug in some keywords that we want to check the rankings for. And then as you can see on the screen here, they’re all going to give us some version of a grid that shows you. If you’re standing here, here’s your rank in Google maps. If you’re standing over here, here’s your rank in Google maps, right? So you can visualize whether it’s five or 10 mile radius around your business, how you’re ranking, right? Out of your own backyard and then what’s your reach? Where are you dominance? And that’s pretty cool to expose certain areas of geographic areas that you might have better exposure than others. Maybe it’s a competitor come in and maybe some of your keywords were optimized for that area.
A lot of things to discover here, but that’s what you’re going to see on all of these, is some kind of a grid with ranking and you can see here with Local Falcon, that stoplight, green, yellow, red. Whether it’s good or bad for your rankings as well and then most of these tools and other cool part is not only are they going to show you your ranking for your Google my business listing, you’ll also see your competitors, right? So you can see, okay, I’m ranked first, right in my own backyard. My competitor is number two. My primary competitor let’s say is number two. Most of these you can click on that and then see, okay, now how did your rank in these areas, right? So there’s a level of detail there. That’s definitely worth checking out, not just for yourself but how are your competitors dominant?
Where are they not dominant? Where are they weak? If you can infringe on their territory, flank them versus meeting them head on, things like that are our strategies take into account. So in addition to BrightLocal here, you’ve got Local Falcon, which has been around for quite some time. Another one, Local Viking very similar. Both of these tools, pretty much everybody, they do other things not just this map rank illustration but that’s the thing we’re talking about here today.
And then the third one that’s really popular out there is GeoMapy. All of these have a slightly different recipe for how they do it, which I’m not going to dive into the pros and cons of each one. Just mainly illustrating that, even though we’re going to walk through BrightLocal, and we are an affiliate for BrightLocal, you can do this on any of these platforms, right? And you’re going to get very similar types of data here in results. All right, now, back to BrightLocal, you’re going to find this under the rankings area. If you’re in BrightLocal and they call it local search grid and you can see here, we haven’t done this yet. We’re just going to click get started, walk through it. Which location? Is this report for intracts?
So the first thing you got to is grab your Google maps URL. You can see here, there’s two settings that you have. One is for just regular Google search. One is for Google search, just the map results. In our case, we have our intracts, Google my business, set up as a service area business and per BrightLocal’s recommendations here using this option for Google maps, URL is the best for service area businesses. So we’re going to trust them on that. They have instructions here on how to run over and grab your URL for that to paste it in. So I did that, clicking the button for find as per their instructions.
All right. I think that was good. Let’s see, you have that green check mark there. So it got our business. Now we’re into Keywords. So here we’re in the good old United States, sorry for everybody in Australia and the UK, but I’m switching from the metric system over to miles and let’s go out. Let’s just do 10 miles. So there’s two things here. All these tools are going to have something similar to this. You can pick your grid size, which in this case it’s five by five. So five wide, five tall for different points and then the distance between grid points. So that really is how you really define your scope. We’re not saying a 10 mile radius outside of the business. Really that would be what? 50 miles wide, if I’m not mistaken. I haven’t had tea yet either, so my math maybe bad. Let’s just go out seven by seven and you can see on this, this is 49 credits. I don’t know what that means at this point for dollars and cents, they’re not going to be a $100 a credit.
So I’m not super worried about it here, but that’s probably it costs you a buck or two to run. I might be wrong, maybe it’s cheaper than that. Just estimate on the highest side, most of these tools operate in the same way. There is a cost to run. You have a subscription, you might get so many credits included. The reason they run on these systems is depending on what I pick here, right? Am I going to check 49? You don’t know it’s seven by seven. Am I going to check 25 nodes in a five by five grid? And so on and so forth.
So their API and their calls are just using more resources that the more you do on that. So that’s why they’re different structure on their pricing. All right, so for some reason, Oh, they got us. We’re in the middle of our service area. So we basically in our Google my business, we had Minnesota as our service area listed the entire state. So it looks like here, what they’ve done is they’ve dropped our center point for this test, right into the middle of that service area. I’m actually drag this down, see if I can do it.
Make the central grid point app draggable. So how do I? Come on, baby, moved down for me. Here we go. Let’s bring it down into the Twin Cities area here. So we’re doing a 10 mile between points that gives us a pretty good scope over the entire Twin Cities and a little further South. We are just South of the cities here. So I just want to make sure we get our own backyard too. So here we’ve set our position now let’s add some keywords. Suppose we want to be found for SEO, also SEO Minnesota and let’s just do one more digital marketing.
See how that works. Fingers crossed Bob, that we show up somewhere here. Otherwise, well he’s got a lot of work to do. You can also, I’m not doing it for this. You can also do your brand search. If you’re curious if your brand shows up and what kind of reached out for that, depending on your business, people may or may not know about you and your area. In our case probably not. I can’t say that we’re a recognized brand, for digital marketing were pretty much all online. So we’ll just stick with the three keywords for now on that’s general settings, name the report. You can have these things be automated, most of those platforms, at least from my personal experience, you can do something similar to this where you can have a trigger every month to rerun the same report for you automatically. In this case, we’re just going to do a one-off.
So I’m leaving it as ad hoc, and it’s going to email it to me. Right click the button, create reports. Oh, sorry about the phone call there. All right. So the report ran, we just took a pause there and edited the time-lapse while we waited. But here we go, we’re going to dive in and just see what we can see here. So what do they report into us? They’re showing us the date. So it looks like here there’s a slide, if we had multiple reports here. I’m assuming as we archive these, we could flip through the results. Hopefully I’m right in that. We’re just projecting that but it seems from a user interface that’s what that’ll be, which is slick if that’s true. Average map rank so that’s telling us based on the grid that we had input there across all those spots, what our average rank was, which we’ve got some room for improvement, 17.8 as we’ve said in other episodes, Bob, we got to be in the top three or the Ricky Bobby, if you’re not first you’re last, we are definitely at the end of each year on a lot of these.
So, but just to start with here too, everybody can clearly see on here. If you’re watching on YouTube, if you’re not, I’ll try to talk through this. What we have here is a grid, a seven by seven grid with 10 miles in between, encompassing about a 50 mile radius even though it’s a square of geography outside of our backyard here for our businesses that we’re trying to rank for. And each node are 10 miles apart. So of the 49 of them is showing what we’re ranked, a lot of these on here unfortunately say 21 plus, which who knows what the ranking is, that’s beyond 21. It’s way past one, two or three for the most of these, but then as we get just South of the Twin Cities area here, we’re seeing some threes, some ones more in our backyard, which does make sense, so.
Bob Brennan: And just so everybody has referenced low population, right? So not a lot of competition, more rural area.
Jesse Dolan: Yeah, for sure. There’s not going to be a ton of SEO agencies down here like there is up in the heart of Minneapolis, right? And we’re going to attempt to… we’ll use the same grid this same report, as we do SEO on our GMB, we’ll see where we can move and what kind of traction we can have getting into these markets, which is going to be tough not only because we’re not located there, but because we’re going against other SEOs, hopefully none of them are listening to this. That’ll make it even tougher. Some cool things that we’re seeing here though is high ranking grid points six, they got a gauge at the top, medium and then low. Just give you a quick guide on what’s happening. Excuse me, now if we hover over these you can see is showing us right here.
Number one, number three. And in this case I’m hovering on it, it’s number three. It’s showing us the two competitors that are above us in those rankings and if I click on it, what are we getting? Okay, cool. So some other tools, again, we’re running in this on the fly without using this feature in BrightLocal before, whether that was a good idea or a bad idea, who knows. But that’s why we’re talking through it. So when you click on one of the nodes for what your ranking is, on the surface it’ll show you a ranking before you even click. We were number three, now I clicked on it. It’s pulling up basically all the GMBs, right? And showing us we’re third, there’s local SEO, dash Minneapolis SEO is second and Minneapolis SEO company Island SEO consultant is a hell of a business name, right there is first.
And we can see how many reviews they have, what the rating is, what their business category is. And it looks like here, you can even flag it as spam. Which… what does it say? It’s listing is fake or using spammy tactics, click flagged, head straight to Google business form. Okay. So if you wanted to report, that’s the whole stop the crap on the map or any of that kind of stuff. Looks like there’s a jump off point to make it easy for you to do that. We really don’t play in that territory. All’s fair in love and Google as far as we’re concerned. So, but likewise, so those are the people above us. You can also see the competitors below you and what happens here if we just click on one of them, okay, it’s going to take us right out to their GMB, which you can poke around there and see what they’re doing and learn more about them.
So that’s pretty cool. Not only does it show you what your rank is and immediately when you hover over it, who the top three competitors are in relation to you. You can get the full list if you click on it, so I do like that. So that was just for the keyword for SEO. If you remember we input three of them, we did SEO, SEO Minnesota, and digital marketing. So that’s… now that we got an idea on how the map looks and what it shows us. Let’s just quickly check our other keywords. SEO Minnesota looks not quite as good, similar pattern here South of the city is a little bit attraction, but still a lot of work to do as we head North into the Minneapolis and St. Paul, a more urban area. And then last year digital marketing.
Oh yeah. Hey, we’re 20th. We’re 20th right there, 21 plus on the rest 20 on that one. So definitely a lot of work that we can do and pretty cool. So yeah, like Bob said on the front side, we’re doing a crash test dummy here on ourselves just to see how this works in BrightLocal and now we’re going to get to work and see if we can increase our rankings. Hopefully we’ll crack the top three in some of these areas that are a little bit farther outside of our geographic backyard and we’ll follow up. It’s probably going to take a few weeks if for some reason we have some overnight success, we’ll be sure to follow up in a more recent or more near future episode. What do you even say in the future? A more upcoming episode my brain’s not working, right? You can phrase that, I don’t know if you can help, but.
Bob Brennan: Yeah. It’s… I get the warm sunshine coming in here but yeah. We’ve got a lot of work to do, I’m sure we can overcome it. It’d be you and this is typical of every business owner, Jess how quickly can we see results? Any thoughts on that? What are your expectations?
Jesse Dolan: Well, like we’ve been telling the client, Hey, don’t expect anything within the first 30, 60, 90 days. You’re not just going to jump to number one. There’s going to be a slow and steady rise if we’re doing it properly. And if it’s working correctly. But things can happen quick, right? Don’t expect overnight results, but don’t be surprised by them either. Honestly, I can’t even really comment any further because before this we did… there’s no research into our current GMB status, no research in keywords it’s been found for using insights. We did no cheating whatsoever. I just picked three, not random. SEO, SEO Minnesota is not random I know, right? Our zone, but we didn’t taint these results in any way. So I wish I could tell you something with a little more insight or that would kind of-
Bob Brennan: Well, no. We’re going to try to shoot for that 60, 90 day window, right?
Jesse Dolan: Yep.
Bob Brennan: And that’s what I tell our customers is in… and you can tell obviously this is a real… it’s going to be a popular or very difficult search term. If it’s DWI attorneys, it’s going to be 120 plus days type of deal, unless you get extremely lucky but if it’s… I don’t know, bowling alley lane waxing, it’s going to go quicker, so.
Jesse Dolan: That’s where again looking at. Part of this too, we can look at the landscape, some things we got working for us is reviews. If you look at the two people ranking above us, at least on the node that I’ve clicked on here. The same one I was showing earlier, one review in three reviews versus our 44. So hopefully reduce some optimizations. Google can see that we are legitimate. We are active, we’re getting reviews, right? We have a little bit of trust and authority there, but a lot of SEO named exact name match on the GMB names here, we’ve got some city references. So yeah, we’re going up against our peer group of people who know SEO and are trying to get ranked too. So if we can have some success here in this area that shouldn’t translate for all you out there listening about the tactics that we talk about, the tactics that we preach being effective.
If we can do this for SEO against other SEOs, yeah. Even if you’re a personal injury lawyer or a locksmith in those competitive markets may take longer, but these tactics work. If you’re in a market that doesn’t have a ton of competition you’ll be having quicker results, but we’ll be very transparent on this as we were today in this episode about what’s it going to look like and how did we do it? We’ll be transparent about what we’ve been doing and what results, if it works, if it doesn’t work, hopefully this isn’t a series that takes a year before we get some closure on it. But yeah, we’ll just-
Bob Brennan: We got to find a different job or a line of work.
Jesse Dolan: Right. If we don’t get any traction here, it’s not going to look good. So no, I think we’re confident in it, which is why we did it in the first place.
Dang. I’m even scrolling down further. I didn’t notice any of this the first time. Hold on, bonus content, bonus time here. So at the bottom overall top ranking for SEO. Okay. So it’s a different version of… so when you click on these it tells you who’s ranking in that area specifically, this was more of an aggregate. So up here, it tells us our average position at 17.8 at the bottom, this is an overall who’s dominant and who’s not, that’s pretty cool. Because the site edge SEO, what were they ranked here for us? They are number four for that particular geographic spot that I clicked on. They are number one on this report for overall, number four in that local spot for us. So this is a cool way to cheat if you will and gain some knowledge, okay that’s one of the top competitors.
Like we always say, what are they doing, right? Google’s favoring them for some reason. So this is a cool that they give you this distilled down overall ranking. And it looks like here on the bottom, they’re taking that same list of the top 10 competitors. And they’re showing you on a map, where they’re actually located just so you can get a geographic reference. What happens if I click on this? Anything, it looks like just a dragging map, so, okay, cool. That’s that’s nice, I’m glad scroll down all the way otherwise we would’ve missed that. So there you go. There’s the… let me stop sharing the screen here. Video presentation over. That’s a good walkthrough on the new feature with BrightLocal. Again, if you’re looking for a solution for tracking your keywords, a bunch of other analytics, we didn’t… this wasn’t a deep dive into what BrightLocal does, but it’s a great all-in-one dashboard for really your SEO and digital marketing.
You can track your reviews in there. You can track Facebook impact if you do social media and a lot of other stuff too here. Google my business rankings, your straight web rankings and it provides an automated report that comes out to, we just really like it. It’s pretty popular in the industry. So check that out if you’re looking for a solution on that, go to a localseotactics.com/resources and go through our affiliate link. We’re going to get a few bucks if you sign up, you’re going to get a discount if you sign up. So it’s a win-win for everybody. All right, Bob before I get into reading the review for this week, do you have any other closing thoughts or comments that you want to put on there?
Bob Brennan: No, that’s… I’m looking forward to running down the road with that. I think I’m a betting man. My money’s on you. So I’m hoping we’re overall going to strive for a small single digit number of somewhere between five and seven for overall ranking throughout the Twin Cities. That would be our goal, so.
Jesse Dolan: Right. Now we’ll see what happens. I forget what movie it is. I want to say it was Matthew Mcconaughey who set up though. But I love the saying is, there’s a difference between winging it and seeing what happens. And we’re going to see what happens. So there is some strategy in there. All right, let’s get to our review of the episode. Like I say, pretty much every episode, we really appreciate the reviews from everybody that lets us know the show is having an impact that you’re liking the content. You’re getting value because you’re taking the time and the energy to go out there and leave your review and put your name behind it. Or at least your username behind it, depending on the platform. If you haven’t left us a review yet, and you’re impacted by our content and like what we’re doing, we’d love to get a review from you.
Go on at the localseotactics.com go to the bottom left corner, click on the review button and we make it easy to jump to Google, jump to Facebook, jump to iTunes wherever you want to leave review, we’d appreciate it. This one here is from UTR management of Google says, very responsive and helpful in our queries regarding SEO for national news site like ours music biz hub, though his show is more about local SEO. I’m sorry, I misread that.
Though his show is more local SEO based was able to pass along some great resources. Thanks for the review, and what he’s talking about there is we actually traded some emails on that. You had a question, I think it’s either was used in a recording or it’s going to be used by Sue and one of our question and answer formats with her. But yeah, even though we’re really focused on local SEO, we were able to give some feedback and apply it on more of a national basis and hope you make a good impact there. So appreciate the review. I love to hear from the rest of you and like I said before, man, if you keep sending them in, we’re going to keep reading them. We’re really like doing that. So that’s about it for this episode. Got a little bit long, so we can go ahead and wrap it on up. I appreciate you all for tuning in and we’ll catch on the next episode.