Ask a question for chance to be featured on the show!
Local SEO Tactics

About Taylor Horn

This author has not yet filled in any details.
So far Taylor Horn has created 36 blog entries.

Is Ongoing SEO Really That Important For My Website? – 184

Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google RankingsIn this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge and driving traffic to a website, sharing insights and expert advice on staying up-to-date with best practices in the ever-evolving world of SEO. What You'll LearnWhy ongoing SEO efforts are crucial even after achieving top rankings on GoogleHow search algorithms are constantly changing, and staying up-to-date with SEO best practices is essential for maintaining a competitive edgeWhen to make adjustments to your SEO strategy to adapt to changes in the digital landscape and remain visible to potential customersQuestions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Bob Brennan: You should be thinking quarters and quarters ahead and what you're going to incorporate in your [...]

Is Ongoing SEO Really That Important For My Website? – 1842023-02-17T13:18:19-06:00

Overhauling Your Website To Revive Your Brand – Business Owner Interview With John Matiolli – 183

How a Business Owner Can Revitalize Their Brand and Marketing In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving user experience to boosting online visibility, we explore the various ways in which a website overhaul can positively impact a business. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information that will help guide you in your own journey towards a more effective online presence. What You'll Learn The impact of a website overhaul on reviving a brand and improving its online presence Insights and lessons learned from a business owner's personal experience with a website overhaul How to evaluate your current website and identify areas for improvement to maximize the benefits of a redesign. Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! John Mattioli: I feel [...]

Overhauling Your Website To Revive Your Brand – Business Owner Interview With John Matiolli – 1832023-02-13T14:27:54-06:00

Get Efficient With Your Content To Maximize Your SEO Benefits – 182

How to Streamline Your Content Creation Process and Maximize Your SEO Benefits Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his top tips for optimizing your content for SEO success. Get ready to take your SEO game up a notch and learn about proven strategies that will help boost your website's rankings! What You'll Learn How to create an effective strategy for creating SEO-friendly content When to repurpose content on different platforms for maximum reach What you can do to make your content engaging and informative Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Jesse Dolan: So you need to do more content. You need to do new content in all the fractal areas that people are engaging with you, and if you need to be there, and if you need to be [...]

Get Efficient With Your Content To Maximize Your SEO Benefits – 1822023-01-27T16:33:57-06:00

Elisabeth Samuels Interview – The Intersection of Website Design and SEO – 181

How Website Design and SEO Intersect to Improve Your Business In this episode, Jesse talks with Elisabeth Samuels as she shares her knowledge on how website design and SEO are interconnected and how they impact each other. She explains the importance of having a website design that is both visually appealing and optimized for search engines. Elisabeth provides actionable tips and strategies for businesses and individuals looking to improve their online presence and search engine rankings. This episode is perfect for business owners, marketers, and website developers who want to learn more about how to effectively combine website design and SEO for maximum impact. What You'll Learn How website design and SEO are interconnected and how they impact each other What strategies can improve your website's design to increase search engine visibility Why combining website design and SEO can maximize impact on your online presence and business growth Tune into the Local SEO Tactics Podcast to learn more about web design and SEO! Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Jesse Dolan: If you have to work for things or think [...]

Elisabeth Samuels Interview – The Intersection of Website Design and SEO – 1812023-01-27T14:23:26-06:00

Choosing Professional Website Design Compared To Freelance Web Design For Your Project – 180

How to Determine Who Should Design Your Website In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web design solutions and tips on how to choose the right designer for your business. What You'll Learn Why choosing a website designer is one of the most important decisions for your business When to hire a professional website designer vs a freelancer How to select the right website designer for your project Tune into the Local SEO Tactics Podcast to learn more about web design and SEO! Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Jesse Dolan: There's certain things where you just seek out the lowest bid because there's not a big difference in what can be provided. But then there's other areas where you know, like chocolates is a good example, right? [...]

Choosing Professional Website Design Compared To Freelance Web Design For Your Project – 1802023-01-23T13:09:25-06:00

Using Google Lighthouse To Improve Your Page Speed Performance – 179

How to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online. What You'll Learn Why page speed performance is important for SEO What Google Lighthouse is and how to use it to measure your website's page speed How you can optimize your website's pages for faster load times Tune into the Local SEO Tactics Podcast to learn more about using SEO tools to improve your page speed performance and rank higher in the search engine results pages. Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show! Jesse: Lighthouse is something, like I said, that is free. It's a powerful tool for monitoring the performance, specifically here we're talking about the performance of your webpage, and performance matters for SEO. We know that. Google has come out with only [...]

Using Google Lighthouse To Improve Your Page Speed Performance – 1792023-01-13T14:09:38-06:00

Local SEO Tactics Top 5 Episodes of 2022 – 178

Ending 2022 with our Top 5 Episodes! Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you’re a veteran listener or are diving in for the first time, this episode will give you a wealth of knowledge and serve as an introduction to Local SEO Tactics' unique content. Episodes Include: On Page Optimization Tips for SEO Success - 156 Easy Website Updates To Improve Local SEO For Google Maps – 152 What Is Schema, And Why Is It So Important? – 144 Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? – 161 The Benefits of Local SEO – 147 Huge thank you to all our listeners for making this our best year yet! We can't wait to bring you more helpful SEO tips, guest interviews, and more exciting things for 2023! Subscribe to the Local SEO Tactics podcast and give us a review. Thanks for [...]

Local SEO Tactics Top 5 Episodes of 2022 – 1782023-01-13T14:19:57-06:00

Finding A Digital Marketing Team You Can Trust – Mike Hopper Interview – 177

How to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strategies. What you'll learn How digital marketing can help you grow your business What to look for when hiring a digital marketing agency When to hire someone vs when to do it yourself Don't miss this episode as Mike provides valuable insights into digital marketing and how you can ensure the best outcomes with an experienced team. Want more helpful SEO tips and tricks? Subscribe to the Local SEO Tactics podcast and give us a review! Thanks for stopping by! Mike Hopper:... It really is the truth that from an SEO, from a website management, from an ability to give you the [...]

Finding A Digital Marketing Team You Can Trust – Mike Hopper Interview – 1772022-12-16T13:18:58-06:00

Comparing B2B SEO Versus B2C SEO – 176

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each. If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! What you'll learn Why you should adjust your marketing for different audiences What is different and what is the same in B2B vs B2C SEO How to optimize for B2B and B2C target audiences Jesse Dolan: But I would say for sure if it's B2C versus B2B, the end result of what we do, for sure, can look different. But how we get there is going to be the same thing, right? We still look at competitors keywords. Sue Ginsburg: Perfect. Jesse Dolan: [...]

Comparing B2B SEO Versus B2C SEO – 1762022-11-25T10:16:18-06:00

Killer Keith Conversion – Crafting Above The Fold With Keith Evans – 175

How to Create Engaging Content for Your Website's Viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. Thanks for checking us out, and enjoy the show! If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. What you'll learn Why crafting above-the-fold content is so important What tools and techniques you can use to create effective website content How to test your above-the-fold content to maximize its effectiveness Keith Evans: You have to obviously have the benefit with the action together, and the why portion really is speaking to their needs. What makes you different? What makes you better? And those are a lot of times those little extra trust factors. Jesse Dolan: It's not so much some of the other [...]

Killer Keith Conversion – Crafting Above The Fold With Keith Evans – 1752022-11-18T08:05:13-06:00
Go to Top