About Taylor Horn

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So far Taylor Horn has created 22 blog entries.

Using Htags (aka Headlines) Properly For SEO Benefits – 170

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Why Htags are an important part of your SEO strategy When to use H1, H2, H3 or H4 tags in your website architecture How to put keywords in your headings so you can rank higher for them Jesse Dolan: In this episode we're going to be talking about headlines and H tags. What are they, how do you use them on your website, and how do you use [...]

Using Htags (aka Headlines) Properly For SEO Benefits – 1702022-10-03T08:56:35-05:00

Does Changing Website Content Hurt SEO? – 169

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn When adding website content can negatively affect your SEO Why having an SEO strategy for new website content is valuable What types of new content you should be updating on your website Jesse Dolan: Changing your content won't negatively impact your SEO if you do it [...]

Does Changing Website Content Hurt SEO? – 1692022-09-16T08:05:48-05:00

Terry Samuels Answers Your Local Business Schema Questions! – 168

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Why keyword density in your schema matters How to use schema markup to improve your website rank When to use schema in your Google Business Profile (GBP) Terry Samuels: ...build assets. And that's what a lot of schema will tell you too. Like, gosh, this guy really doesn't have anything, so we need to go out [...]

Terry Samuels Answers Your Local Business Schema Questions! – 1682022-09-09T17:00:18-05:00

What Is The Knowledge Panel and Does SEO Help Trigger It? – 167

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bob, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Where to find the Google knowledge panel Why SEO can impact the knowledge panel How you can increase your chances of getting your business into the knowledge panel Jesse Dolan: And when you do a Google search for those kinds of entities, you're going to see that on the right [...]

What Is The Knowledge Panel and Does SEO Help Trigger It? – 1672022-09-02T08:08:00-05:00

Should You Go With A Custom Website Or WordPress Website? – 166

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you'll learn What the difference between a custom and non-custom website is How SEO and cost should impact your decision when choosing a platform Why you may need a custom website instead of a WordPress website Jesse Dolan: There is a use case for an expensive, fully custom website. Like 99.9% of businesses out there aren't going to need that, but you can't say that it's not needed for anybody. We could probably talk for an hour if we get super organized on [...]

Should You Go With A Custom Website Or WordPress Website? – 1662022-08-26T09:16:42-05:00

Sure Signs Your Website Needs SEO Improvement From Professionals – 165

What Red Flags to Look for on Your Business Website When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you'll learn Why your website may be in need of SEO improvement How to look for SEO warning signs in your website's content When to hire an SEO professional for assistance Jesse Dolan: One of our other kind of core parts for SEO is, make sure you're doing your competitor research, right, for your own market for certain keywords. What is showing up? Google hides it in plain sight when it favors. Are they favoring blog posts, or just [...]

Sure Signs Your Website Needs SEO Improvement From Professionals – 1652022-08-19T18:34:26-05:00

What Is The Business Owners Role For Successful SEO Implementation? – 164

How Businesses Owners Can Help Achieve Their SEO Goals Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you'll learn Why it is important to map out your business's vision and goals What you should expect from your SEO company When to delegate your team to assit with SEO tasks Jesse Dolan: But still at that point, it doesn't matter because it's been done. Business is not going where you wanted it to go mentally. So as a business owner, come up with these things, everything else. But again, engage, share, communicate, hold people accountable. And your point of measuring is where the rubber really can meet the road on a lot of these [...]

What Is The Business Owners Role For Successful SEO Implementation? – 1642022-08-12T09:31:55-05:00

Developing A Successful Strategy For Posting On LinkedIn with Michael Ivy – 163

How Engaging on Social Media Can Benefit Your BusinessesInvesting in Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is the social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers.Got a question for the team? Let us know on our questions page! We're here to help.Thanks for stopping by! What you’ll learn Why social media can be an important tool for digital marketing and how to measure your ROI How to engage with your LinkedIn network to generate more connections and sales What the AIDA framework is and how to use it for your LinkedIn posts Michael Ivy: But it's also has a huge business presence, especially on LinkedIn. I mean, LinkedIn is the professional social media network. Jesse Dolan: Get out there, get on LinkedIn, start posting, get engaged, and grow your network, to grow your net worth, like Michael is saying. And [...]

Developing A Successful Strategy For Posting On LinkedIn with Michael Ivy – 1632022-07-22T10:48:11-05:00

Is There Anything You Can Do When Someone Leaves You A Google Review And It Does Not Show Up? – 162

How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you’ll learn What you can you do about Google reviews that aren't showing up How liking Google reviews may have an effect on Your Google Business Profile (GBP) Why getting reviews is important for SEO even if it's not on Google Jesse Dolan: We’re pretty plugged into this industry, reading articles, podcast shows, Facebook groups, all this stuff. There is no definitive reason or explanation why some of these reviews are held in purgatory, right? They're just taking a while to post to Google. There are some best practices and maybe some dos and don'ts. Welcome back to Local SEO Tactics, [...]

Is There Anything You Can Do When Someone Leaves You A Google Review And It Does Not Show Up? – 1622022-07-14T17:57:54-05:00

Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? – 161

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are. Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! What you’ll learn What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted How other businesses in a co-working space can affect your SEO Why Google may hide or flag a virtual office listing and the alternatives Jesse Dolan: ... so that backdrop being said, can you use virtual offices? Can you use Regus in [...]

Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? – 1612022-07-15T11:19:36-05:00
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