About Taylor Horn

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So far Taylor Horn has created 19 blog entries.

Finding A Digital Marketing Team You Can Trust – Mike Hopper Interview

How to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strategies. What you'll learn How digital marketing can help you grow your business What to look for when hiring a digital marketing agency When to hire someone vs when to do it yourself Don't miss this episode as Mike provides valuable insights into digital marketing and how you can ensure the best outcomes with an experienced team. Want more helpful SEO tips and tricks? Subscribe to the Local SEO Tactics podcast and give us a review! Thanks for stopping by! Mike Hopper:... It really is the truth that from an SEO, from a website management, from an ability to give you the [...]

Finding A Digital Marketing Team You Can Trust – Mike Hopper Interview2022-12-05T10:54:15-06:00

Comparing B2B SEO Versus B2C SEO – 176

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each. If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! What you'll learn Why you should adjust your marketing for different audiences What is different and what is the same in B2B vs B2C SEO How to optimize for B2B and B2C target audiences Jesse Dolan: But I would say for sure if it's B2C versus B2B, the end result of what we do, for sure, can look different. But how we get there is going to be the same thing, right? We still look at competitors keywords. Sue Ginsburg: Perfect. Jesse Dolan: [...]

Comparing B2B SEO Versus B2C SEO – 1762022-11-25T10:16:18-06:00

Killer Keith Conversion – Crafting Above The Fold With Keith Evans – 175

How to Create Engaging Content for Your Website's Viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. Thanks for checking us out, and enjoy the show! If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. What you'll learn Why crafting above-the-fold content is so important What tools and techniques you can use to create effective website content How to test your above-the-fold content to maximize its effectiveness Keith Evans: You have to obviously have the benefit with the action together, and the why portion really is speaking to their needs. What makes you different? What makes you better? And those are a lot of times those little extra trust factors. Jesse Dolan: It's not so much some of the other [...]

Killer Keith Conversion – Crafting Above The Fold With Keith Evans – 1752022-11-18T08:05:13-06:00

Content Writing For SEO and Search Engines – Adam Chronister Interview – 174

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages. If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! What you'll learn Why knowing your audience and keyword research are important for SEO copywriting How to use SEO tools to help your content outrank your competitors When you should focus on creating valuable content instead of keyword stuffing Jesse Dolan: Again, creative writing with SEO in mind, right? A little bit different, Adam, than like we talked. What did you say? Writing for writing's sake, right? Not to steal maybe a catchphrase [...]

Content Writing For SEO and Search Engines – Adam Chronister Interview – 1742022-11-10T17:01:57-06:00

Having Your Domain Name Match Your Business Name – 173

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for your business. Got questions about SEO or digital marketing? Reach out to us today and let us know! We will answer it on the show and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn How your website's URL is factored into Google Search When to include other things in your domain other than your business name What you can do if your business name domain is an unavailable Jesse Dolan: If it's the right domain, don't be afraid of spending hundreds or even thousands of dollars [...]

Having Your Domain Name Match Your Business Name – 1732022-11-04T09:19:46-05:00

You Should Have A Functional and Updated Website To Leverage SEO – 172

Why Your Website May Be Hurting Your SEO EffortsIf your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.Thanks for checking us out, and enjoy the show! What you'll learn Why your website is critical to your SEO success How an outdated or poorly designed website can hurt your SEO What you can do to make sure your website is helping, not hurting, your SEO efforts Jesse Dolan: Just like a house or any other asset that we have that gets outdated and needs repairs, your website needs that continual check-in maintenance too. Things can break and things will break, so you can't [...]

You Should Have A Functional and Updated Website To Leverage SEO – 1722022-10-28T12:05:40-05:00

Successful SEO From A Business Owners Perspective – Steve Bowker Interview – 171

How Business Owners Can Work in Collaboration with an SEO Agency to See ResultsJesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their businesses. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.Thanks for checking us out, and enjoy the show! What you'll learn Why working with Intrycks has been a key factor in his businesses online success What red flags to look for when working with a marketing agency When to hire an agency for your business instead of doing SEO in-house Steve Bowker: We've tried this many times by ourselves, the SEO, the AdWord game, different companies, we engage them, "Hey, we can do this, we can do this." But [...]

Successful SEO From A Business Owners Perspective – Steve Bowker Interview – 1712022-10-07T15:39:19-05:00

Using Htags (aka Headlines) Properly For SEO Benefits – 170

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Why Htags are an important part of your SEO strategy When to use H1, H2, H3 or H4 tags in your website architecture How to put keywords in your headings so you can rank higher for them Jesse Dolan: In this episode we're going to be talking about headlines and H tags. What are they, how do you use them on your website, and how do you use [...]

Using Htags (aka Headlines) Properly For SEO Benefits – 1702022-10-03T08:56:35-05:00

Does Changing Website Content Hurt SEO? – 169

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn When adding website content can negatively affect your SEO Why having an SEO strategy for new website content is valuable What types of new content you should be updating on your website Jesse Dolan: Changing your content won't negatively impact your SEO if you do it [...]

Does Changing Website Content Hurt SEO? – 1692022-09-16T08:05:48-05:00

Terry Samuels Answers Your Local Business Schema Questions! – 168

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Why keyword density in your schema matters How to use schema markup to improve your website rank When to use schema in your Google Business Profile (GBP) Terry Samuels: ...build assets. And that's what a lot of schema will tell you too. Like, gosh, this guy really doesn't have anything, so we need to go out [...]

Terry Samuels Answers Your Local Business Schema Questions! – 1682022-09-09T17:00:18-05:00
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