Building Backlinks to Level Up Your SEO In this episode, Jesse goes solo to tackle the topic of building backlinks for your Google My Business (GMB) listing. Utilizing resources from past episodes, Jesse walks you through how to identify your Google My Business link and how to use that link in other areas online to begin backlinking to your GMB to improve your SEO. This tried and true technique is an easy way to give Google more information to draw from to improve your SEO ranking! Thank you for listening, and enjoy the show. What you’ll learn How to identify your Google My Business link to easily share online. The importance of building backlinks for your SEO. Where you can easily place backlinks. Transcript For How To Build Backlinks To Your Google My Business Listing - 106; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner here today with a new episode with great information for improving your search engine ranking. Jesse [...]

How GMB SEO Is An Ongoing Process In today’s episode. Jesse, Bob and Sue discuss the advantages of keeping consistent digital marketing as a business in the online landscape. Addressing a listener question, the crew discuss the importance of upkeep in terms of SEO and digital marketing and how, as a business owner, one should keep track of services that work for them and how to identify and continue investing in services that show a positive return on investment. Overall, it’s important to note that digital marketing is a consistent effort, not a one-time fix. If you have questions for us, you can always get in touch at localseotactics.com/questions! We are always looking to help our listeners or clients with their questions, and there’s a good chance if you’re wondering about something, other folks are too! Thanks for listening. What you’ll learn Is there a return on investment for applying consistent, monthly SEO? How can I improve my process for getting GMB reviews? Why are metrics important for making informed decisions on your marketing budget? [...]

How to Utilize Google Stacks to Up Your SEO Game Jesse is going solo on this Beer Friday episode with a pint o’ Guinness and some Google Stacks talk. Jesse explains how to utilize Google Stacks while avoiding being "spammy" to improve your website's SEO. This episode discusses the importance of building a network of information for Google to draw from to better understand your website and where it should rank in Google searches. Utilizing Google Stacks correctly can "feed the beast" and give you more exposure! Thank you for listening! What you’ll learn What Google Stacks actually are Why certain tactics can be seen as "spammy" How to correctly and effectively use Google stacks to improve your SEO! Transcript for What Are Google Stacks For SEO - Beer Friday -104; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. This is your producer, Caleb Baumgartner and in this episode, Jesse goes solo to talk Google stacks. What is this practice and how could it help [...]

Using Domain Name Keywords to Up Your SEO Game Bob, Jesse and Sue discuss the value of using domain name keywords in improving the SEO of your business. As Jesse says in the episode, “a rose by any other name isn’t going to get found in a Google search!” The team discusses the importance of owning your keywords and staying true to those targets to help your business get found online. They also discuss the value of focused micro-sites for your business that aim at specific brands or services that you offer. This episode offers great answers to frequently asked questions regarding the functionality of your domain name, from SEO ranking to customer approaches. As always, you can always go to localseotactics.com/questions and ask us a question for the show. We’re here to help. Thank you for checking us out! What you’ll learn The value of focused microsites to building you brand and improving your SEO. Why it’s important to consider your keywords in naming your domain. What are “Top-level domains” (TLDs) and are they important for your domain name? [...]

Reaping the Benefits and Avoiding the Pitfalls of Web 2.0 for SEO Jesse’s going solo for this dive into the world of Web 2.0 - What is it, why is it, and what can you do with it? Jesse gives you tips to take advantage of the engaging nature of Web 2.0 sites and how these sites can help you in your SEO strategy and help you bring attention to your business. There are too many exciting opportunities in these pages to not take advantage of them! Thanks for checking us out, and enjoy the show! What you’ll learn What is Web 2.0. Why it's an important consideration for your SEO strategy. How to use Web 2.0 sites to create stable benefits for your website and SEO. Transcript for What Are Web 2.0 Websites and How Can They Help My SEO? -102; Caleb Baumgartner: Welcome to Local SEO Tactics, the podcast where we bring you tips and tricks to get found online. I am your producer, Caleb Baumgartner, and in today's episode, Jesse goes solo [...]

How Severely Will the May Update Change Your Google Ranking? Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you’ll learn Why Google makes these changes. How keeping up with SEO best practices can protect you from changes. Why these changes are overall good for your business and the industry. Transcript for Exploring the May Algorithm Update and How It Affects Your SEO - 101; Caleb Baumgartner: Welcome to Local SEO Tactics, the podcast where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner. And in this episode, Bob, Jesse, and Sue will answer a listener question about Google's latest algorithm update. You'll learn the importance of keeping up with current best practices in SEO to minimize the effect of Google algorithm changes on [...]

Celebrating our 100th Episode with Client Success Specialist Sue Ginsburg In this episode we celebrate our landmark 100th episode by giving our listeners a unique opportunity to get to know our team better with an interview of our client success specialist, Sue Ginsburg. Sue discusses her passion for learning and in keeping up with trends in marketing and business, and how this passion lead her to this podcast and, subsequently, into her role as a member of the team! Check this episode out today to learn more about our company and how our client-focused approach to business can help you! What you’ll learn The importance of keeping up with trends in marketing. What you can do to identify your company's identity. Why keeping your website updated is great for business. Transcript for Episode 100!  From Podcast Listener To Podcast Contributor - Interview With Sue Ginsburg; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner, here today to bring you our landmark [...]

Deciding Between A Website Design Agency That Specializes In A Niche Industry or An SEO Focused Agency Bob, Jesse and Sue drop in with another great listener question. If you have a niche business and you’re looking to rework your website, you may be wondering “Is it better to hire a business with niche experience in your own industry, or a business with SEO experience?” We help you to identify your options, what matters for your website, and what factors determine which direction you should go for updating or replacing your website. If you have questions, hit us up at localseotactics.com/questions! We’re here to help. What you’ll learn Why it’s important to identify what you want your website to accomplish before anything else. What you should look for in a developer’s portfolio to see if they’re a good fit for you. How factoring in your return on investment (ROI) may push you in one direction or another. Transcript for Choosing A Niche Web Designer Or SEO Focused Web Designer - What Is Right For You [...]

Terry Samuels Is Back To Talk About Some Basic Website Schema Questions In this episode, Jesse talks listener questions with returning guest, Schema expert Terry Samuels! This conversation aims to answer your website schema questions. Questions include whether you should reverse engineer competitor Schema, how to use hashtags in url Schema, and more! This is an excellent opportunity to learn more about an important ranking factor in SEO and to clear up the potential mystery behind this tool! Mr. Samuels will be a recurring guest on the show, so don’t think you missed your opportunity to ask questions! Check out our question form at localseotactics.com/schema to leave a question for future episodes! Thank you for listening, and enjoy the show! What you’ll learn Where to look for “scraping” tools for reverse-engineering Schema from other sites What tools to use to find errors in your Schema When to remove certain pieces of Schema, and when to leave them in Transcript for Answering Your Website Schema Questions With Terry Samuels - 98; Caleb Baumgartner: Welcome to Local [...]

Spoiler - You Should Never Stop Getting GMB Reviews! In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for “enough” GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it’s incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO. If you have a question for us, be sure to visit us at localseotactics.com/questions to drop us a line! We're here to help you with questions big and small. Thanks for listening, and enjoy the show! What you’ll learn Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking. How using an automated review platform can make your job much easier. Why keeping yourself ahead of your competitors with reviews is important! Transcript for Should I Stop Getting Reviews For My GMB After I Hit My Target Number? - 97; Caleb Baumgartner: Welcome to another episode [...]