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Treat Your Website Like It’s Part Of Your Sales Team- 84

Maximize the ROI on Your Website with These Strategies On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7! If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show! Listen today! And thank you for checking us out. What you’ll learn What are the advantages of having a strong web presence? How to treat your website as a sales tool rather than an online brochure. Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means. Here is the Transcript for Episode 84 Caleb Baumgartner: Welcome to Local SEO Tactics where we bring you tips and tricks and to get found online. I am producer Caleb Baumgartner. [...]

Treat Your Website Like It’s Part Of Your Sales Team- 842021-03-11T10:05:11-06:00

What Should You Do When Google Releases Major Algorithm Update – 83

When Should You Be Concerned About a Google Algorithm Update? Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings! Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive. Check out this episode today! Thanks for listening. What you’ll learn The importance of taking notice when an algorithm update happens! Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update. How long after an algorithm update do you want [...]

What Should You Do When Google Releases Major Algorithm Update – 832021-03-08T07:26:33-06:00

Service Area GMB Listings – Does It Matter Which Order You List Your Service Areas? – 82

Defining Your GMB Service Area Listing is Important, But Does it Matter For SEO? In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt! Check this episode out today for great tips and more! What you’ll learn GMB uses standard geographic measurements (county, state, city) to allow you to define your service area. How you list your service areas does not necessarily affect your SEO. Be truly representational of your service area. Don’t expand your zone beyond where you serve! Pick bigger cities to define your boundary to help your SEO. Here is the Transcript for Episode 82 Caleb Baumgartner: Welcome back to Local SEO Tactics, where [...]

Service Area GMB Listings – Does It Matter Which Order You List Your Service Areas? – 822021-03-04T11:05:16-06:00

Turn On Your Google My Business Email Notifications – 81

Make Sure You Get All Of The Google My Business Email Alerts and Messages You're Looking For In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. Check this episode out today for great tips and more! What you’ll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! [...]

Turn On Your Google My Business Email Notifications – 812021-02-26T13:46:17-06:00

Which Marketing Metrics Are The Right Ones To Track For Your Business – 80

Effective Marketing Requires Tracking The Right Metrics To Measure ROI In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. Listen today for great tips and more! What you’ll learn How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The [...]

Which Marketing Metrics Are The Right Ones To Track For Your Business – 802021-02-25T09:56:14-06:00

What Is Insecure Content and How To Find Insecure Content On Your Web Pages – 79

Easy Tips To Improve Your SEO By Finding Insecure Content On Your Secure Web Pages In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you’ll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how [...]

What Is Insecure Content and How To Find Insecure Content On Your Web Pages – 792021-02-19T07:22:47-06:00

How Do You Track SEO Performance and Real World Impact On Your Business – 78

Important Tracking Metrics For Measuring Your Real World SEO Progress This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress. We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal. Listen today for more great information and opportunities to interact and be a part of the show! What you’ll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How [...]

How Do You Track SEO Performance and Real World Impact On Your Business – 782021-02-16T09:51:51-06:00

What Is Website Schema Markup For SEO and How Does Structured Data Help You – Terry Samuels Interview Part 2 – 77

Applying Schema To Your Website Can Be Your SEO Secret Weapon If You Fully Utilize It In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you’ll learn The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. Here is the Transcript for Episode 77 - Terry Samuels Interview Part [...]

What Is Website Schema Markup For SEO and How Does Structured Data Help You – Terry Samuels Interview Part 2 – 772021-02-09T07:14:19-06:00

What Is Website Schema Markup For SEO and How Does Structured Data Help You – Terry Samuels Interview Part 1 – 76

Take Advantage Of Structured Data To Improve Your SEO By Using Schema Markup On Your Website In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible! What you’ll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema. Here is the Transcript for Episode 76 - What is Website Schema Markup for SEO and How [...]

What Is Website Schema Markup For SEO and How Does Structured Data Help You – Terry Samuels Interview Part 1 – 762021-02-05T06:57:41-06:00

Checking Your Website On Mobile Devices For Optimal Performance and Conversions – 75

Use Your Mobile Device To Check Your Website Often - Plus Some Important News and Show Updates On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producers on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you’ll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. Here is the Transcript for Episode 75 - Checking Your Website On Mobile Devices For Optimal Performance and Conversions; Caleb Baumgartner: Hi folks. This is Caleb Baumgartner, producer for Local SEO [...]

Checking Your Website On Mobile Devices For Optimal Performance and Conversions – 752021-02-05T07:10:02-06:00
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