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Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future 054

Increase Online Customer Engagement And Make Your Brand More Visible Since we can't escape the current coronavirus pandemic, we will again embrace it in this week's episode!  Learn some of the tips and tricks that businesses are using right now to adapt to the current marketplace, and how to communicate those changes to their customers and prospects.  You can leverage your website and social media in new ways, to stay connected and give customers the information they are looking for.  Adapting to these customer expectations and providing them solutions will win you new business now while positioning your brand for operating in the future COVID-19 era, however long that may be. YOU'LL LEARN What people are doing to make sure their businesses stay open and active How to let everyone know you are open for business still How to better communicate with customers about your business and status Opportunities with social media and digital communications Position your brand to survive the coronavirus pandemic Here is the transcription from Episode 54 Tips To Attract Customers Right Now While Positioning Your Brand For The [...]

Tips To Attract Customers Right Now While Positioning Your Brand For The Coronavirus Future 0542020-04-03T08:01:07-05:00

Coronavirus Pivot – Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic – 053

Adapt With Technology Today To Position Your Business For The Future Coronavirus is having a major impact on businesses large and small.  In addition to the economic impact of COVID-19, customers are changing the way they interact with businesses, and businesses are forced to pivot and offer services or products they may not have in the past, in order to survive.  Luckily there is a host of technology solutions to enable more dynamic online interactions with your customers, as face-to-face retail becomes an issue in the coming weeks or months.  In this episode, we'll focus on some popular video and communications tools, and discuss how to use them to operate your business, and also to engage with your customers in new ways. YOU'LL LEARN How the COVID-19 pandemic is changing the way we interact with businesses online People are rapidly changing how they look for a business online Businesses are shifting to more online and website-based communications Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways Leverage video recordings and YouTube to enhance the content and purpose of [...]

Coronavirus Pivot – Adapt Your Business Now To Thrive Beyond The COVID-19 Pandemic – 0532020-04-02T16:07:58-05:00

The Importance Of Optimizing Your Google My Business Description Field – 052

Improve Your Local SEO By Optimizing The Description Within Your GMB For local SEO, your Google My Business listing is an extremely important tool for your business.  In this episode, we will discuss the best practices and relevancy of the description field within your GMB listing.  The description field is the largest single input area for your GMB, and it's also an area that is highly relevant for inputting specific keywords and geographic references that you want to be found for.  Here are some tips and tricks to approach your GMB description with SEO in mind, to improve your local rankings! YOU'LL LEARN Google My Business (GMB) is very important for your local SEO The description field in your GMB is a great resource for targeting keywords and geographic areas Your GMB description will show in your business Knowledge Panel You can input up to 750 characters in your description Even if the description is not seen by users every time, Google knows what it contains Google has eluded to the fact that putting keywords in your GMB description will help you rank [...]

The Importance Of Optimizing Your Google My Business Description Field – 0522020-03-27T05:11:35-05:00

Quick SEO Wins With Free Online Audit Tools For Your Website – 051

Leverage These Free Online Audit Tools To Improve Your Website SEO Doing SEO on your website is very important, but how do you know if you're doing it right?  In this episode of Local SEO Tactics, we cover three of our favorite 100% free online testing tools, to help grade and gauge your website and SEO.  The three primary areas are page speed, schema implementation, and overall SEO - which contains keyword optimization, page structure, images, and other on-page website elements.  There are many tools online, and there are many more free tools that we are not talking about today.  A simple Google search will show many popular testing options, in addition to the ones mentioned in this episode.  Enjoy! YOU'LL LEARN There are dozens of reputable tools you can find online to help optimize your website Use our free SEO audit to check your web page for optimization on specific keywords Make sure any SEO audit tool you choose looks at domain issues, keyword optimization, and image analysis Use the Google Structured Data Testing Tool to check your web page schema markup [...]

Quick SEO Wins With Free Online Audit Tools For Your Website – 0512020-03-27T05:11:00-05:00

Using The Same Background Image On Every Page Of Your Website – 50

Is It Okay To Use The Exact Same Background Image On All Of Your Web Pages? Here we are at episode 50!  A small but significant milestone for the Local SEO Tactics shows so we want to first thank you for the support and feedback on this journey!  In today's episode, we feature our first call-in question.  Evelyn, asks if it is okay to use the same background image on all pages of your website?  We cover this, and some related scenarios, to talk about the SEO impact as well as the user experience for choosing to do this! YOU'LL LEARN Does it hurt SEO to use the same background image Make sure the background image does not slow your page load times It is better to use original photos over stock photos You can use a slider instead of a background image if it makes sense on your page Sometimes a background image does not reformat to a responsive page properly Use a slider with image effects like Ken Burns effect to create movement and animation Here is the transcription [...]

Using The Same Background Image On Every Page Of Your Website – 502020-03-27T05:10:39-05:00

Review Clout – Leverage Your Online Reviews To Expand Into New Revenue Streams – 049

How To Use Your Online Reviews To Get Into New Revenue Streams For Your Business By now we all know online reviews are a necessity for a local business.  Your reputation and public ratings are an instant edification of your business and show potential customers what they can expect if they patronize you.  If you are getting good reviews and have a sizable amount of reviews, you can leverage what we call "review clout" and expand your business into new revenue streams.  In this episode, we talk about how to find the related niches for your business, where your review clout can quickly get you new business and dominate the competition! YOU'LL LEARN Getting reviews is always very important for your business Ask customers face to face for reviews to get as many as possible Use automation like ReviewLead to capture even more reviews for your business Once you have high review count and high review rating you can leverage it for new revenue streams Find niches that you can serve that have low competition Look for competitors in the map pack that have [...]

Review Clout – Leverage Your Online Reviews To Expand Into New Revenue Streams – 0492020-05-01T07:00:52-05:00

Learn How To Optimize Images For Web Speed and SEO Benefits – 048

How To Optimize Your Website Images For Faster Page Speed and SEO Improvements Images and graphics are an important part of any website, landing page, or sales page.  Images help tell your story, showcase your brand, or clarify an example.  As the adage goes, a picture is worth a thousand words!  In this episode, we will cover some of the basic things you should be doing to optimize the images that you use on your web site.  You can get your pages to load faster, and you can take advantage of some very important SEO benefits with image optimization.  Take a listen and hopefully, you will learn a new trick or two! YOU'LL LEARN Google can tell if you are using stock photography or not Google Vision AI can determine an image object, relevancy, and topical associations Use your own original photos and graphics whenever possible on your web pages Optimize your images for proper size Optimize your images for maximum loading speed Take advantage of alt tags and file name to benefit your SEO efforts Here is the transcription from [...]

Learn How To Optimize Images For Web Speed and SEO Benefits – 0482020-02-19T09:15:07-06:00

How To Optimize Your Web Page For A Keyword A Basic Overview – 047

Basic Best Practices For How To Target Keywords On Your Website Optimizing a page for a keyword; it's a topic that comes up weekly here at our agency. There are many elements that go into successful SEO and web page optimization. That said, if you're not doing the basics in relation to the keyword you are targeting, the rest is tough sledding. In this episode, we'll walk through the basic block and tackle what you should focus on how to optimize a web page for a keyword or phrase. YOU'LL LEARN To have a successfully optimized page, you must not skip the basics of keyword targeting Getting your keyword into the URL of the page is great if you can do it Be sure to incorporate your keyword phrases into your headings Develop the page content on purpose with the keyword and related phases in mind Adding images with file names and Alt text that uses your keyword is ideal To be targeting the keyword, you must be mentioning the keyword on the page Here is the transcription from Episode 47 How To Optimize Your Web Page For [...]

How To Optimize Your Web Page For A Keyword A Basic Overview – 0472020-02-19T09:10:18-06:00

Create A Website Content Strategy And Get Help Making New Content For Your Site – 046

Develop A Content Strategy For Your Website Which You Can Easily Delegate Content is king!  This phrase is virtually beaten to death in the marketing world nowadays.  But, it's true.  At the end of the day, content is what Google serves up, and content is what we need to produce to be found in Google.  Producing content can be very intense, overwhelming, and time-consuming.  Be smart about it, and develop a website content strategy that you can not only execute yourself, but one that you can also delegate internally, or externally to talented experts! YOU'LL LEARN You must do keyword research to identify the proper phrases to target and incorporate into your content Write pages that answer common questions your customers are asking When you type pages, use the tone of talking to the customer directly Determine the frequency you can stick to for how often to put out new content Determine the size of the page (how many words needed) depending on the market and niche you are in Use in-sourcing to delegate content creation to people on your team Use outsourcing to hire freelancers or specialists to help [...]

Create A Website Content Strategy And Get Help Making New Content For Your Site – 0462020-02-19T09:10:47-06:00

Discover What Google My Business Categories Your Top Competitors Are Using – 045

Hack Your Competitors GMB Categories To Discover What They Are Using For Their Business In this episode, we will go over two important aspects of properly positioning and optimizing your Google My Business Listing (GMB Listing). The first topic is how to identify your primary digital competitors, who may be different than the historical competitors you are aware of! The second topic is how to peek under the hood and discover what categories your competitors are choosing for their Google My Business listings. The process may seem a bit technical and complicated as we walk through it, but it's actually quite easy once you do it in practice! YOU'LL LEARN Why it's important to understand your digital competition versus your historical competition How to search on desktop and mobile search to find out who your primary competitors are Look for competition who is dominant in the map pack Choosing your GMB category is very important for your visibility You can also choose multiple subcategories for your business too Learn how to view which categories your competition is using for their GMB When you look at a GMB you only see [...]

Discover What Google My Business Categories Your Top Competitors Are Using – 0452020-02-19T09:11:14-06:00