Improve Your Web Presence by Building Backlinks and Citations for Local SEO In this episode, Jesse and Sue explain the value of backlinks and citations for local SEO strategy, and how to find relatively simple and effective ways to build those backlinks for your website. This episode will help you to learn the importance of identifying where to build relevant backlinks to your website, and how those meaningful links will improve your SEO! Got a question for the team? Visit us at our questions page to let us know! We love listener questions and can’t wait to hear from you. Thanks for checking us out, and enjoy the show! What you’ll learn What is a citation. Why is it important to build citations. How to find great spots to build citations for your business online. Transcript For How Important Are Citations for Local SEO and Your Business? 134; Jesse Dolan: If I have, 20, 30 citations for my business and my competitor doesn't, I look more superior to Google. I should have more trust, [...]

The Advantages of Using Landing Pages for Your SEO If you have multiple business locations, should you have multiple websites? Or is it better to have location pages? In this episode of Local SEO Tactics, Bob, Jesse, and Sue discuss the advantages of using landing pages as opposed to different websites to improve your SEO. By utilizing landing pages for your website, you improve the "gravity" of your brand, helping your business grow! Do you have questions for our team? Visit on our questions page to let us know! If you leave us a voicemail question that we use on the show, we’ll send you a free Intrycks t-shirt! Thanks for checking us out, and enjoy this episode. What you’ll learn It’s important to build landing pages rather than different websites for your business. Landing pages built into your overall website improve your SEO. Linking GMBs to landing pages rather than your website can also help your SEO. Transcript For Using Location Pages Versus Creating New Websites for Each Location - 133; Jesse Dolan: [...]

The Ins-and-Outs of Basic Local SEO Jesse gives a refresher on your basic website SEO checklist to make sure that you’re hitting all the right areas! From reassessing your domain name to keyword research and more, this episode will help you to create meaningful goals for your SEO to improve your online ranking and more. If you find our episodes provide great insights for your business, leave us a review on the platform of your choice, and don’t forget to like and subscribe to keep up on future updates! Thanks for checking us out. What you’ll learn The value of weaving keywords into your domain name. Why landing pages may be more important than your general home page. How blog pages can be great SEO content that can be leveraged multiple times. Transcript For Local SEO Checklist To Make Sure Your Website Is Optimized In The Right Areas - 132; Caleb Baumgartner: Welcome to Local SEO Tactics, where we bring you tips and tricks to get found online. I am producer Caleb Baumgartner. And, in [...]

Using Driving Directions To Improve SEO and Conversion Rates - 131 In this episode, Bob, Jesse and Sue discuss the value of creating driving directions for clients looking to get to your business. By creating a map and embedding it into your website, you not only service your clients, but also feed the Google machine to improve your SEO! This is one small change that can provide a big benefit for your business and your clients, so check this episode out today to learn all about how to utilize it! Got questions for our SEO team? Let us know! We’re here to help. Visit us our questions page to learn more! Thanks for checking us out. What you’ll learn Why it’s helpful to embed a map from Google on your webpage. How to use Google to create driving directions and get easy copy and paste links. What sort of signals this can send to Google to improve your SEO. Transcript For Using Driving Directions To Improve SEO and Conversion Rates - 131; Caleb Baumgartner: [...]

Why Facebook SEO May Be a Useful Strategy for a New Business If you’ve ever wondered if you could apply SEO to a Facebook page to rank it online, this episode is for you! Bob, Jesse and Sue discuss why you would want to rank your Facebook page and the advantages of starting small with free listings for your business before investing in a web page to rank. They discuss the reasons behind ranking a Facebook page, and when you may want to avoid it. Questions for the team? Let us know at through our questions page! Call in and leave us audio or send us an e-mail, either way, we look forward to hearing from you. Thanks for checking us out, and enjoy the show. What you’ll learn Why “Crawl, Walk, Run” is a good approach to growing online. How it’s possible to rank a Facebook listing or other online source. What to keep in mind when applying SEO to a Facebook page. Transcript For Can You Perform SEO On A Facebook Page [...]

Diving Into the Psychology Behind Driving Traffic In this episode, Bob and Jesse interview digital marketing specialist Keith Evans of UpHero, who brings more than 20 years of marketing experience to the show to help you understand Google CTR and improve your organic click-through rate! This episode will help you better understand the psychology behind marketing and how to build an effective brand to stand out from the crowd! If you’re seeing low click-through rates, this episode will be a great tool for understanding how to improve! Also, don’t forget to take advantage of Keith’s special offer for our listeners! It provides a tremendous value. Got a question for the team, or for a future episode with Keith? Let us know! We’re here to help. Thanks for checking us out, and enjoy the show. What you’ll learn What makes consumers click on certain links over others. Why looking at your competitors can help you inspire your own branding and copy. How to create copy that generates clicks. Transcript For Improve Google CTR For Better [...]

Things to Consider for Updating Your Business for COVID Jesse, Bob, and Sue discuss how to make adjustments as the COVID pandemic continues. With kids going back to school and winter approaching in the U.S., chances of spikes in cases continue, and your business will have to plan for it. What approaches can you take to prepare for these contingencies, and how can you make your clients feel informed in the process? We help you understand your options when it comes to using your online platforms to deliver information to clients. Got a question for the team? Let us know on our questions page! We love hearing from listeners and look forward to answering your questions. Thanks for checking us out, and enjoy the show! What you’ll learn What to consider in terms of adapting to the current landscape. Why keeping your information up to date online is important. How to prepare for potential shifts in business as winter approaches. Transcript For Business COVID Concerns - Update Your Online Business Information For 2021 4th [...]

Why a Local Number Matters for Your Business In this episode, Bob, Jesse and Sue discuss the value of using local numbers versus 800 numbers for ranking your website and GMB! Does a local number make you seem “too” local, making an 800 number more beneficial, or does your local number help your website’s rank so much that it makes it worth it? In this great deep-dive, the team debates the merits of choosing a local number and the value it has towards your SEO. Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. Thanks for listening, and enjoy the show! What you’ll learn Why a local number may build trust from potential clients right from the start. How a local number affects your SEO rankings. What to consider when choosing between an 800 number and a local number. Transcript For [...]

Why Putting in the Work to Rank For Both Matters You know it’s important to rank highly on Google, but do you know the difference between ranking on both the SERP (search engine results page) and in the map pack? In this solo episode, Jesse explains the value of ranking in both areas of Google’s results, and how important ranking in the map pack is for certain types of services. If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence. Thanks for checking us out, and enjoy the show! What you’ll learn Why ranking in both the map pack and SERP is important for driving business. How some types of businesses take greater advantage of map pack ranking than others. Why showing up more frequently is important for your business! Transcript For The Benefits of Showing Up In Both the Map Pack and Natural [...]

Using FAQs to Improve Client Experience And SEO In this episode, the team answers a listener's question about using your Frequently Asked Questions section not just for providing great information for clients, but great SEO for your website! By finding the right questions for your FAQ, you can provide both great content for clients and great keywords for Google to help your rank and improve your visibility. This episode will give you a lot of good insights about how to get the most out of your FAQ. Questions for the team? Visit us at localseotactics.com/questions! We love to help folks out and look forward to hearing from you. Thank you for checking us out and enjoy the show! What you’ll learn How to identify the right questions for your FAQ. What a bit of easy keyword research can do to help you improve your FAQ. Why knowing the right questions to answer can be really helpful for clients and your business. Transcript For Adding FAQs to Your Web Pages is an Easy Way to [...]