Taking Advantage of Pay-Per-Click Advertising and More for SEO
Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry‘s Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher!
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What you’ll learn
- How to use CTR to affect rankings
- Why it can be important to move quickly in SEO.
- How paid advertising and more can help with generating web traffic for your SEO.
Transcript For Allen Levings Interview – Digital Crisis Response and CTR Tricks – 148;
Jesse Dolan: You can’t just be a one trick pony trying to legitimately have a successful business, local business, only with a website. Get as much exposure as you can, get ready for those keywords and never stop.
Welcome back to Local SEO Tactics, where we bring you tips and tricks to get found online. I’m your host, Jesse Dolan. Today, we have a great interview that I had recently with Allen Levings of Growth Foundry. Allen’s an awesome dude, kind of a savant in SEO. He gravitated to SEO, not on purpose, kind of fell into it through a few hops of his life, if you will, that he’ll talk about here quick in the interview. Like most people, again, that wasn’t what he went to college for, what he set out to do, he just found that it was attractive to him. And personally, he found that he was really good at it. And has since made a career. Alan is the founder of Growth Foundry, which is an amazing organization, helps scale up your business, grow your business and bring in more leads. And he’s just a cool dude in general.
In the interview here, we’re going to go through a number of different topics, kind of a free flowing conversation. We talk about Your Google, My Business Listing. We talk about search engine rankings. We talk about some of the high end PR stuff that Allen does. Some of the Google paid ads, PaperClick, Google AdWords type stuff, and how all this meanders and merges for good SEO strategies. There’s going to be some actionable tips in here for you, some nuggets that you can pull out. Looking forward to having some future interviews with Alan to dive deeper into some of these specific topics. So hope you guys enjoy. It was a great interview.
Here with Allen Levings of Growth Foundry. Allen, when we met each other at a Mass Mind in Vegas a few months ago and had some interesting conversations. Wanted to know if you want to jump on here, talk snappy about some SEO stuff and some of the inner workings. Before we dive into some of it more, just thank you for jumping on and doing this. I think this is going to be a good topic for everybody here.
Allen Levings: Oh, man. It’s an honor to be here. Thanks for inviting me. I appreciate it.
Jesse Dolan: Should say too, Allen, and I’d like to prod you for a little bit more of your background on how you got into SEO for everybody here in a second, which I already know some of the story, but there’s some great nuggets there.
Allen Levings: Sure.
Jesse Dolan: But right now you’re managing partner, Growth Foundry. Definitely all in on SEO and all things related and an expert in many aspects of it. One of the ones we’re going to tease out today is digital crisis response, if I got that term right?
Allen Levings: You got it. That’s what we call it.
Jesse Dolan: We’ll dig into that, which is going to be cool. I don’t think many people have dealt with this kind of a thing and there’s some pretty interesting nuggets. We hope we can try to apply to local SEO for people here.
Allen Levings: Sure.
Jesse Dolan: Before we get into that, I do want to promote everybody, our free audit tool out on localseotactics.com. If you’re out there right now, listening, trying to optimize your website, make some improvements and get ranked, go on localseotactics.com. Top right corner, click on the yellow button for a free instant audit, plug in your keyword that you’re trying to optimize for, or that you want to get the report to gauge your performance against and it’s going to spit you back a checklist and some things to do, and some scoring on where to start. Totally free, use as many times as you want. It’s page by page. We’re optimizing your page or scoring your page, not your website. So if you want to run multiple pages, you’ll find that again on localseotactics.com. Take advantage of that.
Allen, so you have not always done SEO. You, like most people, kind of fell into it. Would you mind giving us the quick nickel tour on where you started, where it became attractive to you and then how quickly you found out that this was something you were pretty darn good at?
Allen Levings: Yeah. Sure. So, I actually, as a teenager started working in restaurants and trained as a chef for a couple of years and was working in restaurants and it wasn’t real conducive to family life, you got to work nights and weekends. So I decided to go to college and I was going to be an accountant because I figured anybody with any CEO has some sort of accounting background, so why not go do that?
Jesse Dolan: Good place to start?
Allen Levings: That’s right. But while I was in college I was getting grants and stuff like a lot of people do. I had to take classes every single semester. I was going to lose my grants and I would have to reapply and go through the whole process again. It would just slow me up. So one summer I was nearing the end of my degree, and one summer semester, all of the classes that I needed towards my degree had actually been filled up already, I didn’t get there in time and I had to take something so I thought, well, I’ll take webs design 101. I’m kind of nerdy. I like to know a lot about a lot of things. So I did that and as soon as I wrote my first line of code, I was like, “Oh my God, this is great. I love this. I’m going to be a web designer now. This is what I’m going to do.”
So I graduated from college and then started doing websites and started thinking, how am I going to get myself out there? How are people going to know about me? I started learning more that you don’t really go get a job as a web designer. You freelance and build your portfolio. So then I was like, well, I found out digital marketing, SEO. It was just SEO, nobody even knew what it was back then. It was probably 10, 12 years ago, something like that. So I got into SEO and discovered I was actually really good at it. It made a lot of sense to me and it was a lot funner than writing code and filling punch lists and clients changing their mind on their website design every day. A lot more objective results as opposed to just, “Well, I don’t like the font.” You’re like, “Ah, gee, you’ve changed it 47 times already.” Just more up my alley for sure.
I actually started learning SEO and was trying to learn on my own and got into local client takeover on Facebook. If anybody knows, that groups about 30,000 strong, but at the time there was probably only 500 members or so. It was Mark Luckenbaugh and Matt Stack and Bryan Willey and I hit up Mark. Was like, “Hey man, I don’t have any money.” They had just released their local profit breakthrough course, a big local course. Said, “Mark, I don’t have any money, but I’ll do grunt work for you. If I could earn my way into this course, I don’t have the thousand bucks for teaching for it, but I need to learn this stuff.” Mark is like, “Man, I don’t really have any work for you, but let me give you one or two videos to get you started.” I was like, “All right, cool, totally grateful.” And then he sent me full unlimited lifetime access to the complete course. I was like, “Oh man, what a guy.” He was trolling me a little bit and-
Jesse Dolan: Under promise, over deliver, man. Holy Grail.
Allen Levings: That’s the kind of guy he is. So Mark became my SEO mentor and really good friend and he’s great dude. I learned everything I know from him. I really started getting into GMB. GMB was, it wasn’t new necessarily, but people getting into doing SEO for it was new at the time. And a lot of businesses didn’t even have a GMB listing. That’s when I started getting into it and figured out some black hat techniques and learned some black hat stuff. And that was a little too far to the dark side for me so I stayed kind of gray and as things like CTR came along and learned a lot about CTR, things like that. That’s where I’m at now.
Jesse Dolan: Yeah. Which it takes, again, your local SEO perspective. I mean, you got to have the GMB. You got to know the CTR, your website. You can’t just be a one trick pony trying to legitimately have a successful local business only with a website, or only with a GMB for that matter. Get as much exposure as you can, get ranking for those keywords and never stop because like you said, a few years ago, not everybody was doing GMBs or having them, knowing about them. Now a lot of people do, even if you gain ranking and dominance, but your competitors are going to notice that and try to out flank you and it’s just never anything that you can kind of rest on.
Allen Levings: Yeah. That’s why-
Jesse Dolan: Which is why we have this show.
Allen Levings: So I was going to say, that’s how I always explain it to my clients or to prospects because they go, “Okay, well once I get ranked and then we’re done,” is the attitude a lot of times. And I just say, “Hey look, think about the Chicago Bulls back in the nineties, did they win the championship and then go home and just wait for the next championship? No, they had to keep training because the Lakers were coming, Shaq was coming for those titles. You know what I mean? You’re right. You’ve always got to keep going, getting better, figuring out new techniques.
Jesse Dolan: Well, like we said too, is on this show a lot and with our clients over the last couple years with COVID and everything before, we’d always say, “SEO’s ongoing because your competition is going to cause change. They’re going to come after you. You can’t just sit there on your laurels.” Google, of course, likes to throw change in there once in a while as well to disrupt things. But then you market at large. Before Uber was a thing, there’s search terms now for ride sharing that were never existing before that you want to get ranked for. And then the universe, man, with COVID, just things you never even thought about putting on your website or listing in your GMB, we’re open, curbside pickup. Things change so fast nowadays. We say that from a media, news standpoint in technology, but then also this has to translate now to your business online. And this is in many spots, your GMB, maybe your social media, your website. Once you get up on top, if you’re not doing those things to constantly stay there, big G and everybody else is going to see you’re not and-
Allen Levings: That’s it.
Jesse Dolan: You’re going to falter.
Allen Levings: Absolutely.
Jesse Dolan: Yeah. It’s ongoing fortunately and unfortunately, depends on which side of the fence you’re on.
Allen Levings: Yeah, that’s true.
Jesse Dolan: But no, I thought you had from our discussions, a super interesting topic here on this crisis management that, and I’ll let you tell more of the story so I don’t butcher it.
Allen Levings: Sure.
Jesse Dolan: And make it sound less than it is. But you work with a lot of large names, large celebrities, people that really want to manipulate what’s found online for their names or different phrases. And we’ll dive into that, get a little sexy with it on what the power of it is. But then also again, try to apply this for the business owners and the local marketing managers out there with their auto repair shops or their chain of small businesses. Just preface this for everybody as Allen is going to talk us through some of these things and we dissect it, think about how you can apply some of these to yourself.
You’re not going to be a huge celebrity with a problem that needs some digital rectifying here, but are there instances in your own business where this can apply or can you go gray/black hat in some of these and leverage these things. Even if you don’t have a crisis to take care of right now, what’s the thought behind some of these things and can you leverage that for your business? Maybe to start us off, when you say digital crisis response, what does that mean?
Allen Levings: People used to call it reputation management. When I first heard of it, it was reputation management five, six, seven years ago. But then people like Birdeye came along and reputation management, I think now when you say it, is more gaining reviews and responding to reviews and building your reputation. We looked at it a little bit differently and now we’re calling it digital crisis response is the product that we have and Growth Foundry. That’s you make a mistake and it goes viral online, we can go in and fix that for you in most cases. We do that. There’s instances of celebrities, maybe they made a bad decision or they were engaging in some activity that maybe when they engaged and it wasn’t really taboo, but has become taboo over time. Now they see, they look at it and they go, “Yeah I can see how that was a mistake.” But somebody’s picked it up, New York Times or Forbes or Peter, somebody’s picked it up. And it’s now when you Google your name as that celebrity, that’s all you see is that mistake that you made.
What we do is we use other publications and we use positive properties and assets, social media and things like that and we outrank them. We outrank the negative properties with positive properties and replace the negative stuff with positive stuff. So it’s a bit like, we approach it as if you had to do SEO for a company that doesn’t know you’re doing SEO for it. If you had the SEO Forbes, if you had to do SEO for Facebook without actually being hired by those people, how would you go about doing it?
Some of that is things like CTR put through rate manipulation is one of the tactics that we use for that. And it’s a little bit different because when you do it for your own website and for your own properties and you have access to analytics, you can look and you can see, hey, this keyword, how much traffic does it get?
And I take a percentage of that, send that much traffic to it, brand it and all of that, but we don’t necessarily want to make one property rank for a bunch of keywords. We want to make one property rank for one keyword, maybe a name or a company name. So we have to approach the CTR a little bit differently and we have to do it in a really analytical way because we also don’t have access to the analytics. I don’t know how many times…
Let’s say I was doing CTR work for President Biden. I don’t have access to his properties. I don’t have access to his social media. I don’t know what keywords that Forbes article is ranking for, but I needed it to rank for his name. So we’ve got to figure out how to do that through CTR. And then of course, more traditional things like link building and other tier two and supporting articles and things like that for their name.
Jesse Dolan: That’s got to be pretty hard to break through because like you said, you’re dealing with something that’s fairly time sensitive in that it’s something’s gone viral or the amount of propagation of information about this headline, this person, this topic is out there on all kinds of outlets. Some of them reputable, maybe some not, but either way, Google’s favoring this. This is a name that’s popular. This is news. This is the kind of thing that just slams on the front page and to try to get into that real estate sooner than later, I’m assuming you’re not talking six month timelines here, definitely is challenging.
Allen Levings: Yeah, definitely is. And sometimes we’ve actually come up against, we have some of our clientele has been billion dollar portfolios. People are always going after these people. So sometimes we’re not just competing against Google, but we’re competing against other people and some journalists sees that their article that they wrote about so-and-so is dropping down and they’re on a mission, an ethical mission in their mind that they got to get it back up. So they start doing things to promote. Maybe they hire an SEO company or maybe they know SEO themselves and start re-promoting that article. And so now we have to compete against that as well.
It can be a little bit difficult and a little bit fun. You see an article dropping down in the rankings and you’re feeling pretty good. And then one day it pops back up three spots, you go, “Uh oh.” And then the next week it goes up one more and you go, “Uh oh. We got to get the rankings back down.” So then we know we’re competing against other people as well. Not just-
Jesse Dolan: Well, and like we were just saying with SEO in general, again, you gain dominance. It doesn’t mean you’re done.
Allen Levings: Correct.
Jesse Dolan: There’s people angling, there’s manipulation, there’s out flanking that’s always trying to happen because whether it be just looking for auto repair locally or in this case wanting to be the news article that’s there, there’s money in SEO in ranking. And everybody knows that. The bigger the stakes, the more you got to keep paying attention, even if you rank up there.
Okay, so that is very interesting just as a concept. We think about SEO, I want to be found for this product or this service, and maybe even locally with this geographic reference tied to it. In this case, are we talking more of trying to be the top ranking or more of a saturating the first page with multiple things. Is that, am I understanding right?
Allen Levings: Yeah. That’s how we do it. If you search for so-and-so’s name and you see that one. A lot of times it’s just one or two. We have one client, they tell us, “There’s three or four, but this is the one that concerns me. If you can get rid of this one.” “Okay.” So we saturate it, like you said, and it then becomes more about visibility. What we refer to as visibility in that there’s a lot of places to be on the front page of Google. You’ve got ads, you’ve got auto complete, you’ve got related searches, you’ve got maps, you’ve got image carousel and video carousel and all of that. And all of that equals visibility.
Anybody that has any background in sales will tell you that it takes eight touch points to complete a sale on average. People have to see you eight times or hear you eight times. We try to get that visibility and sell in those various spots, ads, auto complete, maps, video, images, related searches, organic, all of that. That’s how we actually deal with our digital crisis responses is we actually approach it from a local SEO perspective. How do we rank not just the website and the GMB, but how do we get that saturation, that visibility, because even in organics, I can get two or three properties, two or three of your properties into the organics.
Even us as marketers, if we search for something and we search for best furniture store near me, we’re going to see a map, we expect that. We’re probably going to see an ad, we expect that. But then if we see the same business two or three times on two or three platforms on the front page, we go, “Man, it could be really good SEO, but there could also just be something here. Maybe these people aren’t really doing SEO and they’re just, people are talking about them so much that they actually are good.” Now imagine somebody without that marketing background sees that.
Jesse Dolan: Right. Yeah, I think like you’re saying, that’s where we in the industry have that curse of knowledge in. I point these things out to my wife and she pretends she’s amused, but she’s like, “You’re such a nerd. I don’t care that obviously somebody knows their SEO and they’re ranking first in SRPs and then in the map pack.” We’re tainted spotting those things. But as the average consumer, like you’re saying who’s typing in, whatever, auto repair, you see somebody in the map pack and at the top of the SRPs. Psychologically, you’re like, “Well, that’s the one I’m going to pick.” You don’t even think about it. You’re not even making a conscious decision that, “Hey, they’re in both spots. I should probably choose them.” It’s just reinforcement of those four or five spots for that real estate.
They’re occupying two of them if they’re in the GMB, in the top of the SRPS, that’s who’s getting that click or that call or that business. And as long as the business owner at that point either has a good looking website or is not butchering the phone call, case closed probably. They’re probably doing that.
You’re talking earlier about the CTR with respect to this too, is that something, I’m curious, so you have an article, maybe you’re ranking it, we’ll say it’s like third or fourth. It’s not quite where you need it to be. Are you going back tweaking those titles every few days or if it’s news related, is it an hourly thing? Is there any nuggets you can spill about manipulating that CTR to get things to move a little bit, if they’re stuck?
Allen Levings: Yeah, sure. I mean, meta titles are a big one. People see the titles, I know I’m turned off if that meta title doesn’t answer my query. If I look for best furniture near me and the meta title talks about kitchen appliances, well, I’m looking for a couch and I’ll move on. And maybe that is the best provider of couches. They’ve got the best prices and they’ve got the top designers for half the price of anyone else, but I’m just going to move on. We’ve definitely got to manipulate those titles to answer that query and to show the user. As humans especially in this instant gratification era that we’re currently in, we have, I think the last study came out, said that we have a 1.2 second attention span now. I’ve got to capture you in what I know because it gets lower and lower.
But I mean, I’m the same way. Even paying attention to anything for more than 15 minutes, you start going squirrel and you start off in other places. Things like getting those more natural clickthroughs are on things like meta titles and meta descriptions. And you’ll get more clickthroughs as you saturate more and more with additional properties as well. And then of course, there’s additional ways to get traffic to your website.
Even if you want to keep it white hat, things like paid advertising can really create a lot of clickthrough. And we started seeing that a few years ago with, I was working with some other guys, great guys, and we started noticing our clients that were running PPC ads were ranking higher with less effort. We’re going, “Man, why?” So we changed our PPC strategy at that time and started sending them to enter pages instead of landing pages because a lot of times PPC ads, they want to send it to subdomain.yourclient.com. Or something offsite and then send the lead over. So we started noticing that a couple years ago.
We’d send them to the homepage and we’d send them to the specific service page. And we started ranking almost with no effort. And so that’s when we were like, “Man, if you can get a client to run PPC or even do it yourself especially in the beginning of the campaign, or in the beginning of the life because you want to get that value right away to your clients. So you take a piece of the budget and you spend $500 on Google ads or a thousand bucks on Google ads for the first three months and you’ll get those into the CTR. So there’s a lot of ways to do it naturally.
Jesse Dolan: So you’re saying that, for people listening that are probably going, “Oh, hell yeah. That’s a trick I’ve never tried.” Would you say to them, so you’re saying running your ad to your inner pages, would these be the same pages you want to rank certain landing page free area that push your ad to that. And then you’re also going to get a bump. That thing’s going to rank naturally better if you get enough traffic or enough clicks coming to it?
Allen Levings: Sure. So in our strategy, what we did is we actually ran the PBC to whatever page was connected to the GMB. So if you’re in a multi-location business, you might have your domain.com/lasvegas and then another GMB that’s /losangeles and another GMB that’s /sandiego and that’s where you’re sending from each. So we’ll actually send the PBC to those, whatever’s connected to the GMB. Because then we were seeing organic and GMB ranking at the same time.
Jesse Dolan: Oh, the GBB was moving too on that. That’s interesting.
Allen Levings: Yep. We would see the GMB move too, because that’s, I mean, for a lot of our clients, we’re primarily local. At that time we were working with personal injury lawyers. Now we work with home services, the HVAC and plumbers and stuff like that. But everybody knows, in virtually every niche, it’s about the GMB, the map pack. It doesn’t matter that the plumber’s going to come to you. People are still going to pick the map pack. It’s the biggest results, the first one you see. So those are the things that we wanted to rank. And we noticed those organic rankings then builds more trust and authority. So you can do that with Facebook ads. We’ve tested with Reddit ads. You can run ads on Reddit.
Jesse Dolan: Oh, really?
Allen Levings: Yeah. And then of course, you can do Hulu ads. You can get into Hulu now for $500 a month and get that TV advertising, and then you send people. In that case, you’re probably going to want to send them to your homepage. You can really cheaply get traffic to the pages that you want, that you want to rank.
Jesse Dolan: So I’ve talked to some business owners about PPC and things like that. And there’s the one argument about again, having that unique landing page for PPC to maybe gauge the results better, just have better analytics. There’s no traffic coming to this page except for my PP traffic. Which I think there’s some validity to that and purpose. But if you’re trying to overall get better rankings, I think the tactics you’re describing have a big benefit. Maybe you’ll lose a little bit of that trackability on what’s moving the needle. But at the end of the day if you’re spending money for local SEO, you’re spending some money for Pay Per Click. If those can be combined together and move the needle together more than you could separately, I think that’s worth a little bit of diluted analytics, if you’re just growing your business quicker and better at that point. So that’s pretty hot.
Allen Levings: Yeah. And as agency owners and even if you’re the business owner wanting to attribute to your SEO company or your marketing company, there’s ways around that too. We can’t necessarily look in analytics and get that real true. I mean, we can if we set our tags up right. But there’s always going to be a little bit of doubt, I think, but you could use things like dynamic number insertion for companies like Haul Rail and all of that. So that depending on where they come in from. If they come in from a PPC ad, they see one phone number. If they typed you in, they see another phone number. If they came from an organic search, if they came from GMB. So you could still get around that stuff. That’s how we were setting clients up at that time to keep our attribution right. To show them that we were doing our jobs and not allow them to feel like we weren’t doing it. Or maybe to have that doubt creep in. They’re like, “Well, how do I know?” Because it was helping us on every front so we wanted to keep that as best as we could.
Jesse Dolan: A little more cut and dry. Going back to bridging the digital crisis response and the local SEO. If a business owner, maybe this gets a little black hat, but I’m setting this up to maybe this something people shouldn’t do if people are thinking about this. They wouldn’t want to be targeting competitors or taking other people down instead of trying to bump their rankings up. Any thoughts on that?
Allen Levings: No, I mean-
Jesse Dolan: Other than no.
Allen Levings: Yeah, sure. It used to be a lot easier to do it that way. For me, it’s an ethical thing. I want to beat you fair and square. I don’t want to hurt other people’s businesses. I just don’t. I’m in the business of helping other people, not hurting other people to get there. And I can do that. For those that are willing to do it and are willing to cross that boundary, it used to be a lot easier. You could just send a bunch of unsavory, we’ll call it unsavory, links to a website and you can tank them. And there’s little tricks out there, things with images, hiding images within images and uploading them to the GMB and things like that. But it just doesn’t work as well as it used to. So you’ll spend a lot of time and effort and money trying to tank someone else when it’s just so much easier to bring your own properties up, especially when you’re trying to rank for a bank. If I’m trying to rank for Jesse Dolan, it’s a heck of a lot easier to get your Facebook and all of that to rank, than to push everyone else down until you come to the top, just doesn’t make sense.
Jesse Dolan: And I think that is a good distinction when we talk about this. This is name or again, like you said earlier, I think more of like branded search. Not your typical product or service type long tail search, which you may think of for more local SEO stuff. But then also to your point is, if you go down the road of being negative, I think if you beat me fair and square, it’s the old, whatever, proverbial tip of the hat, let me go back to drawing board, but there’s no vengeance. Whereas if somebody is getting attacked in the wrong ways, not that everybody’s going to have the means or ability to strike back, but you’re definitely inviting that kind of a response and instead of a more friendly response. Just like any other real world situation for verbal altercations, escalate and then back and forth.
Allen Levings: Yeah. And I don’t judge people that decide to take that route. If that’s how you get your SEO done and you’re making money at it. Who am I to tell you how to run your business? So I don’t want anybody to think that I’m looking down and I’m not holier than anybody. I’m trying to cheat the system same as you all.
Jesse Dolan: Well, if they’re watching the video here though. If they’re watching the video, it kind of feels like it with your angle. I don’t know.
Allen Levings: I recently moved across country and our truck hasn’t arrived yet, so I don’t really have any furniture. So this is where I get the strongest wifi signal in the house. So I have to stand at a counter to get this done, but I wanted to come and not delay.
Jesse Dolan: Well, no, I think that’s good stuff, Allen. You got any more nuggets before we wrap it up or any of other things, anything you want to promote?
Allen Levings: Man? No, I think I’ve said a lot. Hopefully, I’ve dropped a couple of nuggets. Not really anything to promote at the moment. Feel free to reach out, anybody that needs help in the home services niche. If your name is out there on some articles and you made a mistake, give us a holler. We don’t take on every single client, some mistakes are just too big. Some mistakes are just unforgivable and I won’t help you. Hopefully, you can find someone, but it won’t be me. Something happened and we’re saying it can happen as I tell you no. We could definitely take a look at, so feel free to reach out.
Jesse Dolan: We’re at the check. And we’re going to put a link to your website and your contact stuff and the show notes for this too.
Allen Levings: Cool.
Jesse Dolan: Anybody wants to get a hold of Allen, just go to localseotactics.com, check out this episode and we’ll make sure you get linked together there and explore. Allen, thanks for jumping on here.
Allen Levings: Thanks man.
Jesse Dolan: It’s pleasure and can’t wait to talk on some more other topics. Like I said, a lot of facets, some other topics and some future episodes and drop some nuggets for everybody. So appreciate it.
Allen Levings: Looking forward to it, man. Thank you so much for your time.
Jesse Dolan: All right, everyone. Hope you enjoyed that with Allen. Some great nuggets in there. Some stuff applicable if you’re a celebrity or a business mogul. Some things, if you are just a regular old business owner working on your local business trying to get some local SEO done and looking forward to some future conversations with Allen.
We’re going to jump here over to our review for this episode. If you haven’t left us a review, we’d love to hear it. Go out to localseatactics.com. Scroll down to the bottom, click on the link for reviews. Drop it on Apple podcast, Google podcasts, whatever media you like to listen to us on and enjoy it. If we’re bringing you some value, we’d love to ask you for that trade. We’re going to keep pushing out episodes, answering your questions, giving you good content that hopefully have some good add actionable items on it for you and we’d love to get a review from you. Helps us out and also lets us know we’re doing a good job. If you do leave a review, we’re going to read it on the show. We will eventually get to all of them.
Here today. I have one from Mike Flanagan. Mike’s five star review says, “Local SEO Tactics is the best source for information and actionable steps to drive customers to your business. Every episode is full of easy to understand ways to increase your business online presence and customer conversion. This is a must for every business owner, best 30 to 60 minutes in a week to invest in your business knowledge. That’s awesome, Mike, that’s what we’re hoping to do is again, actionable items with some things that you can apply to your business and your digital marketing. So appreciate that. Like I said, everybody else love to hear from you. Go on to localseotactics.com, click on the button down at the bottom for a review and we’ll read it on the show. All right. That wraps up this episode. Hope you enjoyed it and we’ll catch you guys on the next one. Take care.
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